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Casa Batllo Next
- 1. CASA BATLLÓ next Manorath – Ieda- Cecilia
- 2. AGENDA 1. Recap 2. Conceptualization 3.Test Result 5. Conclusion
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- 4. FREQUENTLY 14 %EVENTUALLY 40 %NON-PUBLIC 46 %Source: The EngagingMuseum: Developing Museums for Visitor Involvement. Graham Black
- 5. FREQUENTLY 14 %EVENTUALLY 40 %NON-PUBLIC 46 %Source: The EngagingMuseum: Developing Museums for Visitor Involvement. Graham Black EVENTUALLY - 1x a year – partner/family NON-PUBLIC - ½ a year - group/family
- 6. EVENTUALLY & NON-PUBLIC SIMILARBEHAVIOR 86% Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black
- 7. High Low rooms shop1 9156 MOTIVATIO N CUSTOMER JOURNEY MAP
- 8. High Low rooms shop1 9156 MOTIVATIO N CUSTOMER JOURNEY MAP WITHOUT increasing visit TIME
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- 10. CONCEPTUALIZATION Before Queue entertainment During New interactionfeatures New room experience Audio - short and strong message Headphone, when is needed After Revisit the experience at home.
- 11. casabatlló@casabatlló.com IMPORTANT Should you haveproblems downloading our app you will be able to download your E- Tickets individually after login in the website www.casabatlló.es Email after online purchase
- 12. Arrive in frontof Casa Batllo BEEP!! BEEP!!
- 13. Arrive in frontof Casa Batllo BEEP!! BEEP!!
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- 43. ROOM FLOW -top view 2 1 3 4
- 44. ROOM FLOW -top view chair exhibition mapping projection 2 1 3 4
- 46. Antoni Gaudí and CasaBatlló In a Global context Casa Batlló, built between 1904 and 1906 in the heart of the city, is the most emblematic work of the brilliant Catalan architect. Gaudí gave Casa Batlló a facade that is original, fantastical and full of imagination. He replaced the original facade with a new composition of stone and glass. He ordered the external walls to be redesigned to give them a wavy shape, which was then plastered with lime mortar and covered with a mosaic of fragments of coloured glass and ceramic discs 1877 Antoní Gaudí was born on 25th of June in Reus, Terragona. 1852 Gaudí Move to Barcelona to study architecture 1868 1860 Art Impressionis m started in France Original Building The house that is today known as Casa Batlló was built by Emilio Sales Cortes 1
- 47. Barcelona Modernist 1890 1910 Casa Battló Gaudí finished to renovatethe house after 4 years. 1877 Original Building The house that is today known as Casa Batlló was built by Emilio Sales Cortes
- 48. Barcelona Modernista 1890 1910 Casa Battló Gaudí finished to renovatethe house after 4 years. 1877 Original Building The house that is today known as Casa Batlló was built by Emilio Sales Cortes
- 49. Bracelona Modernista 1900 1910 Casa Battló Gaudí finished to renovatethe house after 4 years. 1877 Original Building The house that is today known as Casa Batlló was built by Emilio Sales Cortes
- 50. 1910 Antoní Gaudí died on June 10th,three days after being hit by a tram. 1926 Josep Batlló the building was bought by the textile businessman Josep Batlló and his wife, Amalia Godó. 1900 1890 Barcelona Modernista Casa Battló Gaudí finished to renovate the house after 4 years. 1984 Casa Battló opened its doors to the public. 2002 1937 Picasso painted Guernica Facade of Casa Battló building was illuminated. Unesco Casa Battló has been a UNESCO World Heritage Site since 2005. 2005 Mapping Projection Casa Batlló celebrated 10 years of cultural visits with an audiovisual mapping on its facade. 2012 2
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- 52. 4 Antoni Gaudí Furniture Contemporaneous butnot Modernist, Antoni Gaudí was a total artist: he was an innovating architect, an excellent sculptor, a great interior designer. Influenced by the Muslim art and the Gothic and Baroque style, his works developed a personalized combination of styles. Convinced that the key of perfection is hidden in Nature, Gaudí 1907 Material:Oak wood Dimensions: 104 x 168 x 75 cm Always finds the most simple and comfortable designs solutions. The sinuous trapezoidal shape and the central decoration, based on circular geometries and placed coffee bones, grant a slender line to this furniture. Lightly lowered down for a major adaptability, the seat presents five aligned wholes in order to avoid that the user might lose his balance. The posterior parts of the seat maker its edges smooth thanks to their elegant and sinuous profile. 1907 Material:Oak wood Dimensions: 50 x 50 x 75 cm 1907 Material:Oak wood Dimensions: 50 x 50 x 75 cm 1901 Material:Oak wood with carving Dimensions: 50 x 50 x 75 cm Nevertheless, the passion for the gracefulness of their unmistakable lines and shapes has leaded to the realization of identical replicas of the pieces conserved in the Museum. These reproductions respect thoroughly the used materials as well as the original elaboration method. The wood used in the fabrication of the furniture is carved by hand oak; the different pieces of the object are assembled into its final form without any use of nails completely dry to guarantee the success of the original elaboration method.
- 53. Antoni Gaudí Furniture Contemporaneous butnot Modernist, Antoni Gaudí was a total artist: he was an innovating architect, an excellent sculptor, a great interior designer. Influenced by the Muslim art and the Gothic and Baroque style, his works developed a personalized combination of styles. Convinced that the key of perfection is hidden in Nature, Gaudí 1907 Material:Oak wood Dimensions: 104 x 168 x 75 cm Always finds the most simple and comfortable designs solutions. The sinuous trapezoidal shape and the central decoration, based on circular geometries and placed coffee bones, grant a slender line to this furniture. Lightly lowered down for a major adaptability, the seat presents five aligned wholes in order to avoid that the user might lose his balance. The posterior parts of the seat maker its edges smooth thanks to their elegant and sinuous profile. 1907 Material:Oak wood Dimensions: 50 x 50 x 75 cm 1907 Material:Oak wood Dimensions: 50 x 50 x 75 cm 1901 Material:Oak wood with carving Dimensions: 50 x 50 x 75 cm Nevertheless, the passion for the gracefulness of their unmistakable lines and shapes has leaded to the realization of identical replicas of the pieces conserved in the Museum. These reproductions respect thoroughly the used materials as well as the original elaboration method. The wood used in the fabrication of the furniture is carved by hand oak; the different pieces of the object are assembled into its final form without any use of nails completely dry to guarantee the success of the original elaboration method. 4 1901 Material:Oak wood Dimensions: 50 x 50 x 75 cm
- 54. STORE - topview
- 55. STORE - topview
- 56. STORE - topview
- 57. STORE - topview
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- 63. Task 1 You wantto find your partner inside Casa Batlló. How do you do? Task 2 You want to take photos and share. What do you do? Task 3 You want to play the game. How do play? PROTOTYPE TEST RESULT USABILITY Usability test Result 0 1 2 3 4 5 6 7 8 9 10
- 64. Task 1 You wantto find your partner inside Casa Batlló. How do you do? Task 2 You want to take photos and share. What do you do? Task 3 You want to play the game. How do play? PROTOTYPE TEST RESULT USABILITY Usability test Result 0 1 2 3 4 5 6 7 8 9 10
- 65. Task 1 You wantto find your partner inside Casa Batlló. How do you do? Task 2 You want to take photos and share. What do you do? Task 3 You want to play the game. How do play? PROTOTYPE TEST RESULT Task 1 How much do you think this task improved your visit experience? Task 2 How much do you think this task improved your visit experience? Task 3 How much do you think this task improved your visit experience? Task 4 How do you evaluate the overall experience in the new Museum? USABILITY EXPERIENCE Usability test Result 0 1 2 3 4 5 6 7 8 9 10 Experience test Result 0 1 2 3 4 5 6 7 8 9 10
- 66. Task 1 You wantto find your partner inside Casa Batlló. How do you do? Task 2 You want to take photos and share. What do you do? Task 3 You want to play the game. How do play? Usability test Result PROTOTYPE TEST RESULT Task 1 How much do you think this task improved your visit experience? Task 2 How much do you think this task improved your visit experience? Task 3 How much do you think this task improved your visit experience? Task 4 How do you evaluate the overall experience in the new Museum? USABILITY EXPERIENCE 0 1 2 3 4 5 6 7 8 9 10 Experience test Result 0 1 2 3 4 5 6 7 8 9 10
- 67. PROTOTYPE TEST RESULT Play theGame: The rules are not clear. Some users did not care much for the game. Take and Share photos: The idea is very clear and easy. Users like it a lot. Find a partner: The idea is not clear when the users had to find the partner on the other floor. Users said is a great idea. Museum room: Very interesting and easy to have a overall of Gaudi and Casa Batlló.
- 68. CONCLUSION Visitors: Look worldly andshare memories Pictures and Filters Entertainment and social interaction Game , Filter and chat/call Get motivated before and during the visit. Entertainment on the queue, museum room Revisit the magical experience Pictures
- 69. Casa Batlló: Increase customersatisfaction More recommendation Increase number of visitors More devices available Increase number of visitors Increase souvenir store revenue Manager better the stock CONCLUSION
- 70. Manorath – Ieda- Cecilia THANK YOU