This document discusses lessons learned from using social media in disaster management based on experiences with the Bundaberg Floods. It outlines five key lessons: 1) Pictures are worth 1000 words in effectively communicating information; 2) Information is a valuable currency that people constantly seek, like flood levels; 3) Information should be shared openly with the public without fear; 4) Misinformation will spread if information is withheld; and 5) Information must be consistent, legally defensible and withstand scrutiny. The document provides examples from the Bundaberg Floods to illustrate these lessons.

1. Mass Casualties and
Disasters
Lessons Learned using Social Media
in Disaster Management
Detective Snr Constable Mark Cartner
Dr Michaela Cartner

2. The Spread of Information
TH
EN

3. The Spread of Information
NO
W

5. Lessons learned using
Social Media in
Disaster Management

7. Bundaberg Floods: Lessons Learned

8. Bundaberg Floods: Lessons Learned





#1. A Picture is worth a 1000 words
#2. Information is Currency
#3. Never be afraid to share information
with the public
#4. Misinformation will grow with silence
#5. Information must be defensible and
withstand scrutiny

9. Bargara tornado damage
Bargara foreshore

10. Tornado damage

11. A Picture is Worth
a 1000 words
Lesson #1

12. Lesson #1 A picture’s worth a 1000 words!

14. Information is
Currency !!!
Lesson #2

15. Backpackers on dump trucks

16. Bundaberg gets water police

18. Use whatever it takes to record
information. Improvise.

19. Oakwood State School evac centre

20. Agro Trend evacuation centre

21. The river cut the corner – straight
through North Bundaberg

22. Triage facility

23. Oakwood School Airport

24. Lining up for evacuation

25. Medical supplies arrive

26. Information is currency.
People never tire of knowing what the flood level is.

27. Never be afraid to
share information
with the Public!
Lesson #3

28. Urban Search and Rescue (USAR)

29. The exclusion zone

30. One kilometre from the river

31. One kilometre from the river

32. Where’s my house?

33. Queen Street, Bundaberg North

34. Note the house on the road.

35. Ding Dong, the witch is dead

37. Kolan Street, Bundaberg North

40. Misinformation
will grow with
Silence!
Lesson #4

43. Innovative techniques to combat
misinformation





Ute bonnet
White board
Facebook
Central command facebook/twitter/smoke
signals
Whatever it takes, get information out
there.

44. Information must
be consistent,
legally defensible
and withstand
scrutiny.
Lesson #5

47. Time to clean up

48. Bundaberg Floods: Lessons Learned





#1. A Picture is worth a 1000 words
#2. Information is currency
#3. Never be afraid to share information
with the public
#4. Misinformation will grow with silence
#5. Information must be consistent, legally
defensible and withstand scrutiny.

49. Questions?