The document discusses the mergers and acquisitions of Carnival Cinema in India. It summarizes that Carnival acquired Anil Ambani's Big Cinemas for Rs 710 crore, expanding Carnival's screen count significantly. This horizontal merger allowed Carnival to increase its footprint across India while reducing costs through economies of scale. The acquisition of Big Cinemas helped Carnival become one of the largest cinema screen operators in India and expanded its brand recognition. Post-merger, Carnival aimed to have over 1,000 screens by 2017 through continued acquisitions and expansion.

1. The thirst to acquire all the screens of India
The Story of Carnival Cinema and its acquisitions
By
Swagat Kumar Rath

2. Content Details
Film Industry Overview India
 Financial Data Analysis
 Key Player of Indian Movie Screens
 Merging and Acquisition of Carnival with HDLP and
Reliance
 Why merge and Post Merging Benefits

3. Indian Film and Movie Industries is growing rapidly.
Earlier its hardly one or two movies per month but
now its almost 100 movies are releasing every
month in different cornors of India may be
biographical.Action.Adventure,Drama.Remake and
regional.
No doubt the technical growth made by
Netflix,Hotstar,Amazon prime,Zee5 and Voot is
doing great in moving movie at home.But still the
multiplex is having their own attraction. The
facilities and the ambient conditions are not only
movie but Movie,Masti and Magic for a whole
family entertainment.
Not Just Movie But Movie,Magic,Masti and Many More
Indian Consumers an Introduction to cinema industry.

4. Film industry: Indian scenario
India has the largest film industry in the world, in terms of
number of films produced and released annually(1,500 to
2,000 films).About 50 years ago, film producers were
concentrated in Chennai and Bombay. Since then, film
makers have spread across the country, with films being
produced in more than 20 regional languages today. The key
growth drivers of the industry are growing middle class with
increasing per capita income, demand from tier 2 and 3
cities, spread of multiplexes, consumers with increasing
spends on entertainment related expenses, increasing use
of animation and VFX in movies, etc.The industry rewards
talent and creativity; and lacks any entry barriers making it
highly competitive.
Box office contribution Out of the total films produced in
India annually (1,500-2,000), Hindi language accounts for

5.  Film Industry Overview India
Financial Data Analysis
 Key Player of Indian Movie Screens
 Merging and Acquisition of Carnival with HDLP and
Reliance
 Post Merging Benefits

9.  Film Industry Overview India
 Financial Data Analysis
Key Player of Indian Movie Screens
 About Carnival Industry
 Post Merging Benefits

10. India currently has 1700 multiplex
screens.
 PVR in pole position with 454
screens.
 Inox at 361 screens
 By Purchasing Reliance Big Cinema
the Carnival became one of the
largest Cinema Screen in India .

19. Content Details
 Film Industry Overview India
 Financial Data Analysis
 Key Player of Indian Movie Screens
Merging and Acquisition of Carnival
with HDLP and Reliance
 Post Merging Benefits

20. About Carnival Organization
Our culture revolves around our
tagline which says Come Celebrate.
Carnival Group has grown
exponentially, since our inception in
2007. As an institution, we intend to
have objectives and planned activities
for achieving excellence in all spheres
of the businesses we operate in. It is
my assurance that we will continue to
invest and do our part to help people
wherever we are present.
Dr. Shrikant Chairman

23. Mergers and Acquisition of Carnival and Reliance
• Blockbuster deal in multiplex space:
Carnival acquires Anil Ambani's Big
Cinemas for Rs 710 crore.
• Cause of Selling of Big Cinema to
Carnival groups.
• Lack of Control of Operation of
Median and Entertainment.
• Company wants to concentrate more
of financial aspects of the Business .
• Uncontrollable bad debts of the
company.

24. Putting the foot print by
purchasing the Big Cinema
Kerala to Dubai……
Operating under the ‘Carnival Cinemas’
brand, the company currently has over 50
operational screens while 75 screens are
to come on stream in the next two
months taking the total portfolio to 125
screens. By the end this fiscal, the plan is
to reach 400 plus screens. Its current
footprint spans across Kerala, Karnataka,
Tamil Nadu, Maharashtra, Madhya
Pradesh, Uttar Prardesh and West Bengal.
"We are targeting to achieve 1,000
screens by the year 2017. Carnival will not
only make their presence i ..

25.  Plan to bring the Carnival Brand from
South to North and West India.
 Create a Brand Image by purchasing
the Big Cinema .
 Taking more multiplex screen to aware
the customer about the Carnival brand
.
 A Horizontal Merging for Carnival ,Less
HR,Operation cost
 Less Training for Employee and less
recruitment cost.
 New structure of Multiplex to learn
and to reconstruct
Mergers and Acquisition Benefits