- During World War 2, natives in the South Pacific witnessed planes dropping supplies and were given goods by soldiers. When the soldiers left, the goods stopped arriving.
- The natives imitated the soldiers' behaviors like using wooden headphones and waving flags, believing this would make the goods be dropped again. They had formed "cargo cults" that practiced rituals hoping to receive more cargo.
- Some cargo cults incorporated Christian beliefs, thinking that pleasing Jesus would cause cargo to be delivered from heaven. The concept of heaven containing abundant material goods also influenced their ideas.