This document provides an overview of an adult day care company called Care Club. It is a national brand launched in 2008 that offers licensing opportunities for local adult day care centers. The management team has extensive experience in health care, operations, marketing and social services. Care Club centers provide a variety of health, social and recreational activities for seniors in a family environment. There is a growing need for adult day care due to the aging population and Care Club aims to fill it by offering turnkey support for locally-operated centers.

2. COMPANY OVERVIEW
 Adult Day Care Health Services
 Registered brand of Care Brands
Systems, Inc., St. Louis, MO

3. COMPANY OVERVIEW, cont.
 Local centers, national launch 2008
 Licensing opportunities for local market
 Strong management team, relevant
experience . . . .

4. Mike Noto, President
 30+ years management,
sales and marketing
 President, real estate
investment firm
 Founder/EVP Sales &
Marketing, WAN
Technologies – Inc. 500
#96 Fastest Growth
 Branch/National
Accounts Manager, MCI
Telecommunications

5. Dan Ricci, Director Clinical Services
 20+ years experience health
management
 Masters, Clinical Social Work
 Masters, Divinity
 Fellow, Medical Social
Psychiatry
 Practical therapy experience
 Co-authored 2 books and
contributor to numerous
publications

6. Helen Ferreri, Director Medical Services
 15 years practical
experience in hospital,
community & primary
care management
 RN & Holistic Nursing
Associate
 Director and
management experience,
Adult Day Care
 Training and recruiting
experience

7. Rick Forrestal, VP Marketing
 30+ years marketing,
advertising, promotion,
PR and media
 President, 3 promotion
and ad agencies
 Extensive national client
experience
 Expertise in non-
traditional media
exposure
 Strong creative skills

8. Chris MacLellan
Director of Operations
 20+ years experience
adult care/administrator
 Director, Elder Care
Ministry
 Academic Dean
 Geriatric Social Worker
 Patient Care Manager
 Seniors Real Estate
Specialist (SRES)
 BA, Family Services
 MA, Theology

9. Care Club SM
 Adult Day Health Care Centers
 Trained specialists providing day care
 Safe, supportive “family” environment
 Social, recreational, and health related
services

10. Care Club SM
 Planned program of activities
 Nutritious daytime meals and snacks
 Daily, Monday-Saturday,
7:00am-6:00pm
 RN or CNA/CMT on staff
 Caring “point of difference”

11. Mission Statement
To provide quality, credentialed day care to our clients
in a responsible, caring and loving environment,
and a respite to the family ‘caregiver’ so they feel
comfortable that their loved one will receive
personalized health services and social activities in
a family environment on a daily basis.

12. Care Club Vision SM
Develop, implement & maintain
support processes for licensed
operators assuring:
 Local, state, federal requirements are met
 Technical & operational support for site
implementation
 Experienced corporate administrators
 Community involvement, marketing support
 Safety, protection and care for the rights of
senior participants
 Profitable return on site operation

13.  Consistent corporate branding
 Slogan defines our point-of-difference
 Quality media, collateral, e-marketing
 Differentiates us from our competition

14. The Need
 America is aging!
 Population age 65 to
double by 2030
 72 million seniors by
2030.
 Unmet need for senior
adult day care.
 1 of 4 households cares
for aging adult.
 Life expectancy
increasing annually.

15. Demand Is Increasing
 By 2030 seniors will be 20% of U.S. population
(70+ million)
 Oldest “boomers” are now entering 60s
 Live-at-home seniors show a dramatic increase
 Caregiver children can’t afford to remain home
for elderly loved one care
 Businesses lose millions $ annually due to lost
worker time
Source: U.S. Census Bureau

16. Shortage of Adult Day Services in
Most U.S. Counties
 Current # Adult Day Centers: 3,407
 Estimated Centers Needed Nationwide: 8,520
 60% of U.S. Counties Are Underserved
Source: National Program Partners In
Caregiving, Grant Study

17. Increased Awareness For Need Of
Adult Day Care
 55% of adult day care clients live with adult child or
spouse
 Need for expanded variety of services, including
caregivers
 Increased public awareness of need for adult day care
services
 Increased knowledge for new center investors
regarding predictors of success
Source: Wake Forest University School of Medicine

18. Health Care Costs Skyrocketing
 Last 5 years costs have increased over
10% per year (3x the rate of inflation)
 Consequence : 57 million can’t keep up
with their medical bills and 43 million
are insured!
 Retirement assets are in jeopardy for
many

19. Senior Care Costs Are
OUT OF CONTROL
 Nursing Home Care : $82,000 per year
 Assisted Living Care : $37,000 per year
(not covered by Medicaid)
 Adult Day Care : $10,000 - $15,000 per
year (Medicaid pays)
 Source: AARP

20. Adult Day Care Option
 Best alternative, cost effective solution
 Less guilt on caregiver
 More quality time with parent or spouse
 Flexible scheduling
 Postpones nursing home commitment
 Best alternative to nursing home care
before it’s needed

21. Entrepreneur Magazine (6/2008)
 “Not enough elderly day care centers to
accommodate the growing need”
 “Adult day services are one of the Top 10
fastest growing businesses in the U.S.”
 “The Adult Day Care industry is one of
the best-kept secrets around.”

22. Turnkey Implementation
Upon application and approval, Care Club
operator agreement authorizes 1 or more retail
club location(s), including:
 Care Club corporate management team
 Supervision, training, implementation
 Staffing, applications, quality assurance

23. Care Club Services Provided
 Site selection, demographics
 Zoning, site leasing or purchase
 Licensing/application process
 Design, floor plan management
 Staffing and training support
 Complete policy, procedures, and operating
manual, including state regulations
 Accounting procedures & software

24. Care Club Services (Cont’d)
 Budgeting and billing process
 Computer and software procedures
 Reporting requirements
 Marketing/Advertising/Publicity
 New business generation
 Community tie-ins, links with social
service providers, local PR, newsletters

25. Care Club Services (Cont’d)
 Catering and meal service contracts
 Nursing, health & medical guidelines
 Medical services training
 Service partner contacts (transportation,
podiatrist, hair, massage, etc.)
 Quality assurance

26. Participant Pay Options
 Fees range from $50 to $70 a day
 Private health & LTC insurance pays %
for licensed, registered facilities
 Private pay if not eligible
 Medicaid and VA benefits apply
 A la carte pricing for additional services

27. Benefits/Value
CLUB OPERATOR –
 Turnkey implementation and support of
highest quality club operation, with total
support and experienced professional
management team.
 Tremendous profit and growth opportunity.

28. Benefits/Value
 CLUB MEMBER – Highest quality, well
planned day care, in comfortable “family
oriented” professionally staffed facility.
 Most variety and diversity of services to keep
member mentally, physically and socially
involved.

29. Benefits/Value
MEMBER CAREGIVER -
 Peace of mind and respite of caring,
comprehensive support of club member.
 Value added a la carte direct services available
to make care giver’s life easier/fuller -- e.g.
laundry, pet sitting, meal preparation, legal
help, etc.

30. Competitive Advantage
 No other provider offers “caring, family
environment” PLUS Caregiver support
 Total services, second to none
 Great branding, quality positioning
 Most experienced management team and
training expertise
 Most complete marketing support
 Tailored to local operator/neighborhood

31. Advertising/Marketing
 Local market PR and publicity, awareness
 Direct mail and handouts to local business
 Church tie-ins, social support groups
 VA contact and association
 Hospitals, health centers, pharmacies
 Specialized physician groups
 Select local print media
 Site Day Care newsletter bulletins