The aging population in the US is growing rapidly and most older Americans want to stay in their homes. Finding home care is challenging as families must choose between hiring an independent caregiver, which is time-consuming but affordable and flexible, or an agency, which handles paperwork but is more expensive with less choice. CareSimply offers the best of both options - the simplicity and support of an agency with the affordability and flexibility of an independent caregiver. CareSimply helps families find, hire, and manage caregivers online while providing reliable services, caregiver screening, and dedicated support.

1. Overview

2. Aging population in the US is booming
2
and people want to stay home
120
Millions of people
100
80 85+
60 75-84
40 65-74
20 60-64
0
2010 2020 2030 2040 2050
¨ 89% of older Americans want to stay in their home for as long as possible (AARP Survey)
¨ The lifetime probability of becoming disabled in at least two activities of daily living or
of being cognitively impaired is 68% for people age 65 and older.

3. People are finding care online
¨ 66+ million family caregivers in the US
¨ 88% of family caregivers look online for health
information including end-of-life decisions
¨ Family caregivers are 62% more likely than non-
caregivers to consult online reviews or ratings of
health care providers

4. How to find home care today?
Hire an Independent
Caregiver Hire an Agency
Pros Pros
Affordable Simple
Flexible Reliable
More Control
Cons Cons
Time Consuming Expensive
Complicated Less Choice

5. CareSimply – the best of both worlds
CareSimply offers the security and simplicity of going through an agency, plus the
affordability and flexibility of hiring a private caregiver.
Hire an Independent Hire an Agency
Caregiver

6. What is CareSimply?
6
¨ CareSimply is an online marketplace that helps
families find, hire, and manage in-home caregivers.
Find Hire Manage
• Browse online • Schedule interviews • Pay your caregiver
profiles or post a and hire your online and all
job to find qualified caregiver insurance and taxes
caregivers are handled for you

7. CareSimply is Affordable
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¨ Save up to 50% on home care compared to traditional agencies
¨ Clients can save and caregivers can earn more
$25-$30/hour
Agency $12-$18/hour
$17 - $22 CS Fee & Taxes
$3 - $5
Caregiver
Caregiver $10 - $15
$8 - $12
Traditional Agencies CareSimply

8. CareSimply is Simple
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Browse caregiver profiles online
• Half of family caregivers have searched online
for in-home care or assisted-living services
Past client reviews
• Caregivers are far more likely than other
internet users to consult online reviews of health
providers
Online shift reports
• Clients experience greater transparency with
mobile check in and real time reporting
Secure online payments
• Clients can easily pay online with credit card
and avoid the hassle and risk of cash or checks

9. CareSimply is Reliable
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¨ Insurance & Bond
¤ Comprehensiveprofessional and general liability
insurance and bond policy
¨ Caregiver Screening
¤ Background checks, license validation, reference
verification, etc.
¨ Dedicated Support
¤ CareSpecialists available
to assist at anytime