4. 1. Identify – reviewers must be known and identifiable by the review site
2. Numbers – make sure there are enough reviews to remove bias
3. Trust – avoid commercial bias eg users won’t trust a ‘sponsored’ review
4. Experience – ensure reviewers actually owned the product or used the service
5. Recent – old reviews reduce credibility
6. Contact – record contact details to check identity later and provide an audit trail
7. Exact – the review must match the exact product or service
8. Democratic – 1 person/1 product/1 review to remove bias
9. Endorse – get your reviewers to ‘agree’ or ‘disagree’ with other user reviews
10. Simple – make it simple to submit a review
10 Golden Review Rules
121,620 car reviews from known car owners
541,028 votes by owners of the same car
