Facelift Sedan of Red Color - Launch Concept This is only for the presentation & thought reference. Ideas are subject to copywriter issues.

1. #REDHOT
P R O P O S A L B Y D E E P A K S H A R M A
FACELIFT LAUNCH

2. Presentation
Rundown
Important Points
Rationale
About Car/Brand
Event Flow
Set Up
Launch Idea
Process
Venue
Budgeting

3. SETTLE UP WITH THE
LUXURY SEDAN
BRINGING SEXY BACK - RED HOT
RETURNS WITH AN EYEFUL OF
SPORTY DESIGN AND SMART
TELEMATICS LADS TO DELIGHT YOU
THROUGHOUT DRIVING EXPERIENCE
RATIONALE
#REDHOT

4. BEHIND THE
CAR
A Smart 10 Inches Infotainment System
THE BRAND
STORY
Telematics Integration
Sexy Sporty Design

5. TENTATIVE
EVENTFLOW
E N T R I E S , R E G I S T R A T I O N & S N A K C S
1 0 : 0 0 A M - 1 1 : 0 0 N O O N
E V E N T A D D R E S S I N G B Y M C
1 1 : 0 0 A M - 1 1 : 1 5 N O O N
W E L C O M E & I N T R O D U C T I O N B Y O F F I C I A L S
1 1 : 1 5 A M - 1 2 : 0 0 N O O N
C A R V I S U A L S & I N F O R M A T I O N
1 2 : 0 0 N O O N - 0 1 : 0 0 P M
L A U N C H & F E E D B A C K S
0 1 : 0 0 P M
N E T W O R K I N G L U N C H
0 2 : 0 0 P M

6. S E T U PA Curved LED WALL and Mirrored Floor with Rotating Circle
To Match up the Stylish Car Design -
A set up shall merge up with the sporty
sleek look & feel
Curved wall shall have all the informative
audio visuals for the LAUNCH
A Mirror Floor shall reflects & shine of all
new REDHOT looks
Also middle of the floor has rotating circle
to give a 360 degree view of the CAR

7. LAUNCH IDEA
THE CONVERGENCE BETWEEN THE PHYSICAL AND DIGITAL WORLD
AR / VR / HOLOGRAM
T h e s e t e c h n o l o g i e s o f f e r t h e o p p o r t u n i t y t o d e s i g n e x p e r i e n c e s
t h a t a r e w o r t h s h a r i n g ; r e c o r d i n g p e r s o n a l e x p e r i e n c e s a n d
p r o d u c i n g t h e m f o r a t t e n d e e s t o s h a r e v i a s o c i a l c h a n n e l s c a n
e x p a n d t h e r e a c h o f p r o d u c t l a u n c h c a m p a i g n e x p o n e n t i a l l y .

8. Process
STEP 1
Handover the technology experiential gadget to each
attendee at the registration
STEP 2
The Gadget has all the visuals explanations which are running on the
LED Wall so attendee can touch & experience the insights of the CAR
STEP 3
The Main Launch Visuals shall start after tapping on the button by
each gadget holding person at the event OR this could also be used
as a CAR Showcase BUTTON.
STEP 4
After Car revealed, every person can get the in depth information of
each element used in the car through the gadget holding in his/her
hand and scanning the car through it .

9. Venue
Options
BKC
Convention Centre
NESCO
Bombay Convention Centre
CIDCO
Exhibition Centre

10. Budgets
Breakdown
VENUE
5 to 8 Lacs
SET UP
PRODUCTION
10 to 12 Lacs
CATERING,
LOGISTICS &
MANPOWER
Around 5 Lacs
TEHCNOLOGY
INTIGRATION
5 to 8 Lacs

11. THANK YOU