The fun and awesome of video closed captioning, now with 80% less guilt trip.

1. DO YOU SEE
WHAT I’M SAYING?
The Fun and Awesome of
Video Closed Captioning,
Now With 80% Less Guilt Trip
Kerri Hicks
URI
1Thursday, October 10, 13

2. SO, WHY SHOULD WE DO THIS?
There might be a law or something.
OK, but why else should I create closed captions?
1. Online video subtitles increase video viewing by 40%
Source: http://www.reelseo.com/subtitles-viewing/
2. Google will do a darned good job of translating your video’s content into
dozens of languages, so people who aren’t native English speakers can
understand what’s going on.
3. Up to 40% of first-page Google search results are video, and your captions
make a fantastic transcript, which is indexed, and can improve your SEO.
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3. Words get indexed by Google.
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4. WHY DOESN’T
EVERYONE DO IT?
"The problem today is, creating captioned media for
the web is still seen as very much a difficult hands-on
process, which requires specific skills, technologies,
and/or software that is complex, expensive, and
intricate to work with. Because of this, creating
captioned media is often out-sourced to third-party,
for-profit production houses, leaving the perception
that it is also an expensive proposition."
--http://captioning.stanford.edu/
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5. HOW DO I DO IT?
Welcome to Amara ( www.amara.org )
Amara is composed of three main parts:
A subtitle creation and viewing tool (aka the widget)
A collaborative subtitling website
An open protocol for subtitle search/delivery
Everything Amara does is available under the open
source AGPL license.
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7. AMARA INTERFACE
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8. WHO CAPTIONS?
Ideally, academic staff who have captioning experience
Students -- assign one student to one class session
advantage of students is they should know the material
Students -- hireTAs / $30-$50 per hour lecture
Faculty -- especially for lectures that will be reused across semesters
Crowdsourcing!
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9. INDULGE ME
http://www.youtube.com/watch?v=6q03gn2Wuik
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