Capricorn Enterprise Digital Ready Module 4: Digital Diagnostics
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This module is part of a 'Digital Ready' workshop prepared and delivered for Capricorn Enterprise and Digital Coaching International. The key objective after completing this workshop was to give tourism operators in the region a comprehensive insight and understanding to confidently take action on the four topics covered. Objectives for Digital Diagnostics: In this module we will look at ways you can gather business intelligence to prioritise, plan and execute an effective digital marketing strategy through an effective measurement plan. Key learning outcomes for Digital Diagnostics: • • The importance of digital analytics • How Google Analytics works • Creating a Google Analytics account • Descriptions of key digital measurement concepts, terminology & analysis • Understanding Google Analytics reporting • How to create a measurement plan for your tourism business The other key modules delivered include: Module 1 – Online Booking Systems Module 2 – Mobile Readiness Module 3 – Facebook for Business Module 4 – Digital Diagnostics
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Thank you to all the incredibly talented women in business in the room for your time, attention and active participation during our time together.
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