Capacity Challenges at Outbrain - Nir Kriss, Outbrain - DevOpsDays Tel Aviv 2016

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DevOpsDays Tel Aviv

"I own capacity planning at Outbrain. Since our customers are major news/content sites worldwide, I analyzed what events cause more people to go to news sites. What causes more attractions? Terror attacks? Political events? Celebrity events? I've got the answers.."

Nir Kriss
Head of Production
Engineering
Capacity
challenges at
Outbrain

Serving a huge traffic
Traffic scale of M/min
Dynamic content
Low latency SLA

100% service with a minimum cost
5000+ physical servers
3 DCs.
Cloud & On premise hybrid env. - Work is in process
Capacity planning assumes a DR event

How to calculate our capacity?
Load test
Continuous deployment

23-Jun-16 Terror attack in Germany - ~15%
15-Jul-2016 France terror attack - ~25%
Unplanned events

18-Sep-2016 Bomb in Manhattan - ~50%
28-Nov-2016 Ohio shooting - ~25%
Unplanned events

12-Jun-2016 Orlando Shooting
Event started US morning

18%13%

18%13%
17%30%
80%

Capacity
DR Capacity
Day2day
peak
DC1
DC2
DC3
?

Capacity planning
What is the probability for a DR + A news event?
Remember Hurricane Sandy?..

24-Jun-16 - UK voted to
leave the EU:
30%
Regular day Brexit day
EU daytime EU daytime

24-Jun-16 - UK voted to
leave the EU:
10%
Only
Regular day Brexit day
US daytime US
daytime

25% Hillary Clinton fainted
3 X TV debates
~40%

Trump rushed from stage due to a suspected gunman40%
15%

LowHigh

100%
Low
530%
High

Outbrain is hiring :-)

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In today's digital world, trust is key to customer relationships, but keeping it is a huge challenge. Customers are well-informed and empowered, quick to change brands if their trust is broken, even if it costs them more. This puts a lot of pressure on organizations to handle trust and safety issues with great care and transparency. The challenge, however, is real. Fragmented solutions have left privacy, legal, and security teams in a perpetual cycle of catch-up, struggling to update privacy notices, manage customer data rights, and answer lengthy security questionnaires—all while trying to prove ROI to the business. It's a thankless job, filled with repetition, tedious tasks, and constant interdepartmental coordination. Combine this with fast regulatory changes and the quick evolution of AI, and it becomes overwhelming. Join this webinar to learn more about TrustArc's new innovative solution Trust Center, the only unified, no-code online hub for trust and safety information built for privacy, security, compliance, and legal teams. Trust Center streamlines your path to compliance, shortens the pre-sales cycle, and reduces both legal and regulatory risks, saving time, effort, and cost. This webinar will review: - Why companies are building unified Trust Centers for a robust privacy program. - How unified Trust Centers streamline sales cycles, ensure regulatory compliance, and reduce operational bottlenecks. - How compliance, legal, security, GRC, and privacy teams benefit from a unified Trust Center in terms of needs, pains, and outcomes. - How TrustArc Trust Center saves time and work while reducing legal, reputational, and compliance risk by effectively managing policies, notices, terms, and disclosures, and providing real-time updates on subprocessors.

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Capacity Challenges at Outbrain - Nir Kriss, Outbrain - DevOpsDays Tel Aviv 2016

1. Nir Kriss Head of Production Engineering Capacity challenges at Outbrain

2. Serving a huge traffic Traffic scale of M/min Dynamic content Low latency SLA

3. 100% service with a minimum cost 5000+ physical servers 3 DCs. Cloud & On premise hybrid env. - Work is in process Capacity planning assumes a DR event

4. How to calculate our capacity? Load test Continuous deployment

5. 23-Jun-16 Terror attack in Germany - ~15% 15-Jul-2016 France terror attack - ~25% Unplanned events

6. 18-Sep-2016 Bomb in Manhattan - ~50% 28-Nov-2016 Ohio shooting - ~25% Unplanned events

7. 12-Jun-2016 Orlando Shooting Event started US morning

8.

10. 18%13% 17%30% 80%

11. Capacity DR Capacity Day2day peak DC1 DC2 DC3 ?

12. Capacity planning What is the probability for a DR + A news event? Remember Hurricane Sandy?..

13. 24-Jun-16 - UK voted to leave the EU: 30% Regular day Brexit day EU daytime EU daytime

14. 24-Jun-16 - UK voted to leave the EU: 10% Only Regular day Brexit day US daytime US daytime

15.

16. 25% Hillary Clinton fainted 3 X TV debates ~40%

17. Trump rushed from stage due to a suspected gunman40% 15%

19. 100% Low 530% High

20. Outbrain is hiring :-)

Editor's Notes

TO START A FRESH PRESENTATION: 1.