The document discusses using multimedia information and the social web to help personalize tourist itineraries by leveraging user-generated tags and visual recognition techniques from photos online to better understand individual interests and locations, with the goal of providing customized recommendations to tourists through smartphone apps at a lower cost than traditional guidebooks.

1. Can multimedia information processing help with
tourist itinerary personalization?
Adrian Popescu
CEA LIST, Vision & Content Engineering Lab, France
22 October 2013
1 / 17

2. Tourism as we know it
2 / 17

3. Tourism as we know it
3 / 17

4. Why ?
Based on a classical tourist guide approach
4 / 17

5. Why ?
Based on a classical tourist guide approach
High editorial costs - expertise, printing, distribution etc.
5 / 17

6. Why ?
Based on a classical tourist guide approach
High editorial costs - expertise, printing, distribution etc.
Standardized/averaged representations of places
6 / 17

7. Why ?
Based on a classical tourist guide approach
High editorial costs - expertise, printing, distribution etc.
Standardized/averaged representations of places
7 / 17

8. Why ?
Based on a classical tourist guide approach
High editorial costs - expertise, printing, distribution etc.
Standardized/averaged representations of places
8 / 17

9. Why ?
Based on a classical tourist guide approach
High editorial costs - expertise, printing, distribution etc.
Standardized/averaged representations of places
9 / 17

10. Here comes the Social Web (Flickr user : XYZ)
10 / 17

11. Here comes the Social Web (Flickr user : XYZ)
11 / 17

12. If we are lucky XYZ tags
12 / 17

13. If we are lucky XYZ tags
13 / 17

14. Otherwise visual recognition
14 / 17

15. Personalization framework
15 / 17

16. Now/soon on the smartphones near your
16 / 17

17. The cost of personalization
17 / 17