Fans can build a custom lineup online at Lollapalooza.com. Can Lollapalooza use this data to decide who should take the big stage?

1. Can fans tell
who
should take the
big stage?
Twitter: @bolafsson
Version #1 04/11/2012

2. Lollapalooza fans can build custom
line-up on Lollapalooza.com
...and publish and share with friends

3. Can Lollapalooza
use this to
optimize stage
utilization?

4. …or in other
words
(less business like)

5. Who should
take the big
stage?

6. I analyzed the data a bit
• I counted how many fans have added each band
to custom lineup at 9PM EST on the day the lineup
was announced (April 11)
• Compared "Poster rank" to “fan rank" based on
how many fans added band to custom lineup

7. The Poster

9. Let’s look at how the size and
order of bands name would be
if the “fan likes” would decide
the look of the poster
• RED: Fan rank much lower than initial rank
• Green: Fan rank much higher than initial rank
• Underline: The most extreme change

10. The Black Keys Red Hot Chili Peppers
Florence + the Machine Passion Pit
The Shins Franz Ferdinand Jack White M83 Fun. Bassnectar AVICII Bloc Party
Justice Miike Snow The Temper Trap Childish Gambino Calvin Harris Metric
Santigold Sigur Rós Black Sabbath Of Monsters and Men Kaskade Neon Indian
Nero Wale J. Cole The Weeknd The Head & The Heart Bombay Bicycle Club Frank Ocean At the Drive In
The Tallest Man on Earth Dr. Dog The Gaslight Anthem Zeds Dead Delta Spirit Sbtrkt Tune-Yards Alabama
Shakes Band of Skulls Washed Out The Walkmen Toro Y Moi Big Gigantic Die Antwoord Porter Robinson
Dev White Rabbit The White Panda Chairlift Little Dragon The Big Pink Blind Pilot Macklemore & Ryan
Lewis Dawes Tame Impala Madeon First Aid Kit Trampled By Turtles Gary Clark Jr. Skream & Benga Zedd
Aloe Blacc Dum Dum Girls Givers The War on Drugs Walk of the Earth The Afghan Whigs Paper Diamond
Twin Shadow Sharon Van Etten The Black Angels Yellow Ostrich Bear in Heaven Doomtree
Oberhofer The Sheepdogs Bowerbirds Star Slinger Jeff the Brotherhood Polica Totally Enormous Extinct Dinosaurs Anamanaguchi Animal Kingdom
Amadou & Mariam JJ Grey & Mofro Hey Rosetta! The Jezabels The Devils Makes Three Haley Reinhart Kevin Devine Mona JC Brooks & The Uptown
Sound Nadastrom Empires The Growlers Thenewno2 Michael Kiwanuka Milo Green Dry the River Yuna DJ Mel Moon Taxi Kid Color Kopecky Family
Band Wax Lp Imaginary Cities O Rappa Orchard Lounge DJ Zebo Chancellor Warhol Fidlar Los Jaivas Ambassadors The Dunwells Salva Helena DJ
Nihal Laura Warshauer Overdoz Red Oblivion

11. Takeaways
• Interesting to know if Lollapalooza actually uses this kind of
data to decide on stages and timing of acts
• Will a “small band” with a huge number of custom lineups get a
bigger stage?
• Would two bands not play at the same time if disproportional
number of fans include both bands on their custom lineup?
• Lollapalooza seems to do a good job on the headliners
• Is the Black Sabbath loss (-18) based on demographics (and age) of
fans rather than actuall lack of fans?
• “Mid range” bands are more difficult to forecast
• ...young and touring bands are more likely to move up than down
• Will be interesting to see how this changes the next months
• ...and I should update it then

12. Hope to see you at Grant
Park for ............
On August 3rd to 5th

13. Thanks!
http://twitter.com/bolafsson
http://www.linkedin.com/in/bolafsson
- April 11 2012 -

14. Appendix

15. Biggest Gain
Fan Rank Official Rank Fans
1 Dev 48 104 1,134
2 The White Panda 50 101 1,045
3 Bombay Bicycle Club 30 70 1,792
4 Walk of the Earth 68 102 656
5 Fun. 9 41 4,032
6 Neon Indian 24 56 2,331
7 First Aid Kit 59 89 826
8 The Sheepdogs 78 106 388
9 White Rabbit 49 72 1,070
10 Of Monsters and Men 22 44 2,593

16. Biggest Loss
Fan Rank Official Rank Fans
1 The Afghan Whigs 69 18 620
2 Amadou & Mariam 86 49 295
3 Twin Shadow 71 38 589
4 JJ Grey & Mofro 87 54 281
5 O Rappa 110 81 96
6 Orchard Lounge 111 83 89
7 Skream & Benga 62 35 787
8 At the Drive In 32 6 1,765
9 Dawes 56 33 899
10 Fidlar 114 91 74