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The movie poster campaign uses consistent elements like color palette, background images, and taglines to provide continuity. Character names are prominently displayed to generate interest from fans. Repeating backgrounds may hint that it is a key location in the film.
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Campaign research
This campaign uses consistent branding across 3 movie posters. Each poster features a close-up of the lead actor against the same background. The tagline is repeated on the second and third posters to provide continuity. Additionally, the actor's name is prominently displayed to generate interest from their fans.
Presentation
The document discusses the magazine cover for the film "The Cabin In The Woods." It includes producer Joss Whedon and actor Chris Hemsworth to attract audiences. The subheadings use the same font as the title for consistency. The double page spread follows a color theme of brown, black, and white to represent the woods and keep a horror theme, matching the trailer.
Audiences film industry
The document discusses ways in which the film industry targets audiences through DVD and film poster design. It notes that using a female protagonist allows for audience identification and subverts traditional gender roles. Color and gaze are also used to attract attention and hint at genre, with red conveying danger and violence and a direct gaze engaging the viewer. Back covers and film posters employ imagery, color palettes, and protagonists' expressions to generate intrigue and suspense without fully revealing the narrative.
Location recce
The document provides location scouting information for two potential filming locations for the movie Blind Spot. Location 1 is Telegraph Woods, a wooded area with dense tree coverage suitable for long shots of a character in trees and close-ups under trees. It is easily accessible anytime during the week. Location 2 is Telegraph Road, a quiet road with wooded coverage suitable for medium long shots of a character, giving a closed-in feel for a police chase scene. Both locations are within 1.6 miles and a 33 minute drive, and are open to the public so no special arrangements are needed except filming later to avoid crowds or when traffic is low.
Call sheet
The call sheet provides production details for the film "The Run Away" including a call time of 11am, locations in Telegraph Woods, and a schedule noting setup from 11:05am and shooting to finish at 12:15pm. It also outlines concepts for three posters featuring the protagonist hiding or running away that continue a dark, hiding theme.
Legal and ethical
This document outlines several legal and ethical issues that may arise during a film production and how they can be resolved:
1. Content clearance and copyrighted materials require obtaining permission from the original creator or finding non-copyrighted content to avoid legal issues.
2. Location agreements need verbal or written contracts that specify any rules or restrictions for filming at a certain area to comply with agreements.
3. Offensive content and informed consent issues are resolved by only using suitable material for the target audience and obtaining signed talent release forms giving actors consent to appear in the film.
Graphics planning
The document outlines 6 graphics that will be used for posters, including the font, color, intended use, and source for each graphic. Graphic 1, 2, 3, and 4 will be obtained from Dafont.com and used for the title, tagline, and billing information on the posters. Graphic 5 is the Film4 logo which will be obtained from Google Images. Graphic 6 is the 15 age rating logo from the BBFC which will also be included on the posters.
Campaign research
The movie poster campaign uses consistent elements like color palette, background images, and taglines to provide continuity. Character names are prominently displayed to generate interest from fans. Repeating backgrounds may hint that it is a key location in the film.
Recommended
Campaign research
This campaign uses consistent branding across 3 movie posters. Each poster features a close-up of the lead actor against the same background. The tagline is repeated on the second and third posters to provide continuity. Additionally, the actor's name is prominently displayed to generate interest from their fans.
Presentation
The document discusses the magazine cover for the film "The Cabin In The Woods." It includes producer Joss Whedon and actor Chris Hemsworth to attract audiences. The subheadings use the same font as the title for consistency. The double page spread follows a color theme of brown, black, and white to represent the woods and keep a horror theme, matching the trailer.
Audiences film industry
The document discusses ways in which the film industry targets audiences through DVD and film poster design. It notes that using a female protagonist allows for audience identification and subverts traditional gender roles. Color and gaze are also used to attract attention and hint at genre, with red conveying danger and violence and a direct gaze engaging the viewer. Back covers and film posters employ imagery, color palettes, and protagonists' expressions to generate intrigue and suspense without fully revealing the narrative.
Location recce
The document provides location scouting information for two potential filming locations for the movie Blind Spot. Location 1 is Telegraph Woods, a wooded area with dense tree coverage suitable for long shots of a character in trees and close-ups under trees. It is easily accessible anytime during the week. Location 2 is Telegraph Road, a quiet road with wooded coverage suitable for medium long shots of a character, giving a closed-in feel for a police chase scene. Both locations are within 1.6 miles and a 33 minute drive, and are open to the public so no special arrangements are needed except filming later to avoid crowds or when traffic is low.
Call sheet
The call sheet provides production details for the film "The Run Away" including a call time of 11am, locations in Telegraph Woods, and a schedule noting setup from 11:05am and shooting to finish at 12:15pm. It also outlines concepts for three posters featuring the protagonist hiding or running away that continue a dark, hiding theme.
Legal and ethical
This document outlines several legal and ethical issues that may arise during a film production and how they can be resolved:
1. Content clearance and copyrighted materials require obtaining permission from the original creator or finding non-copyrighted content to avoid legal issues.
2. Location agreements need verbal or written contracts that specify any rules or restrictions for filming at a certain area to comply with agreements.
3. Offensive content and informed consent issues are resolved by only using suitable material for the target audience and obtaining signed talent release forms giving actors consent to appear in the film.
Graphics planning
The document outlines 6 graphics that will be used for posters, including the font, color, intended use, and source for each graphic. Graphic 1, 2, 3, and 4 will be obtained from Dafont.com and used for the title, tagline, and billing information on the posters. Graphic 5 is the Film4 logo which will be obtained from Google Images. Graphic 6 is the 15 age rating logo from the BBFC which will also be included on the posters.
Campaign research
The movie poster campaign uses consistent elements like color palette, background images, and taglines to provide continuity. Character names are prominently displayed to generate interest from fans. Repeating backgrounds may hint that it is a key location in the film.
Evaluate poster
The document discusses techniques used in movie posters to draw attention and convey information effectively. It explains that the use of bright yellow catches the eye, centering the large title focuses viewers, and a big bold font makes the title easy to remember. The placement of the tagline below the title allows readers to quickly understand the narrative. Including the release date builds anticipation, while featuring a recognizable image like a helmet provides context.
Contact sheet
The document discusses an image selection process where several photos of a model were considered. Images were rejected for reasons such as being too close to the model's face, cutting off parts of the model, or featuring the wrong positioning or lighting. The chosen image was selected because it had the desired wide shot of the fully in frame model at the right angle and with correct lighting.
Annotations
The document discusses three photos taken for posters. The first used a lower ISO to make the character's face darker and create confusion about their identity. The second used a higher ISO to make the character brighter and show they are worried about being chased by police. The third used a high aperture to make the image lighter while keeping the character's face hidden to continue the theme of hiding, conveying they are on the run from police. All photos were taken with a OnePlus 5T phone on a tripod.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It outlines three poster designs: [1] A dark image showing the protagonist's hooded face; [2] A long shot of the protagonist hiding in a tree; [3] The protagonist running away. The styles will be dark colored to match the film's theme. The posters will appeal to young adult men by featuring a similarly aged main character in a mysterious way. They will be distributed on social media and in public spaces to promote the film.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It includes:
- Three poster sizes: quad, front of house, and billboard
- The film is about a man on the run from both the law and inhabitants of a small city
- The posters will feature the main character and setting to increase interest
- The posters will have a dark color scheme and mood to match the film
- The target audience is young adult men who will relate to the main character
- The posters will be shared on social media and displayed publicly to promote the film.
Call sheet
The call sheet provides production details for the short film "The Run Away" including a call time of 11am, locations of Telegraph Woods and Telegraph Road, and a schedule of setup, shooting, and wrap times. It also includes concept details for three poster designs featuring a hooded protagonist hiding or running away that continue a dark, hiding theme. Contact information is listed for the production company, photographer, and talent.
Call sheet
The call sheet provides production details for a film shoot called "The Run Away" taking place on January 15th. It will involve shooting posters and locations in Telegraph Woods and on Telegraph Road between 11am and 12:15pm. The concept for the posters is to show the protagonist hiding or running away using dark colors and hoods to conceal their identity. The key crew and talent are listed, along with their call times and contact details.
Production scehdule
This production schedule outlines the shooting plan for promotional posters of the film "The Run Away" on January 15th, 2020. Three shots are scheduled - a close-up of the characters' eyes in the woods, pictures of an actor in and below a tree, and an actor running down a road while looking back. Jake Fisk arranged the shoot and will direct Benjamin Hunt at the Telegraph Woods and Road locations over 55 minutes using a camera, tripod, and their hoodies.
Location recce
The document summarizes two potential filming locations - Telegraph Woods and Telegraph Road in Southampton, England. Telegraph Woods is a wooded area with dense tree coverage that would be suitable for long shots of a character in trees and close-ups under trees. Telegraph Road is a quiet road with wooded coverage that would work for medium long shots of a character. Both locations are easily accessible and available anytime during the week, though filming may need to occur later in the day or when traffic is low to avoid interference from the public.
Location ra
This location risk assessment report for Telegraph Woods identifies potential hazards such as twigs, branches, and animals that could pose risks to models and crew. Controls already in place include clearing loose twigs and branches, and instructing all personnel to avoid interacting with any animals. The report rates the risks from twigs and branches as high and from animals as high, and recommends briefing the crew and models on safety precautions. It was conducted by Jake Fisk on December 20, 2019 for a shoot taking place on January 15, 2020, and lists emergency contact numbers.
mood board
The document provides mood boards and adjectives for a creative project, including a chase danger board with adjectives like dark, unknown, and abyss; a uniform board with adjectives like ashy and muddy; an angry board with adjectives like danger and embarrassment; and a bright board with adjectives like fire and warm. It also lists some font options like Chaos! and Devastated.
mood board
The document provides mood boards and adjectives for a creative project, including a chase danger board with adjectives like dark, unknown, and abyss; a uniform board with adjectives like ashy and muddy; an angry board with adjectives like danger and burning; and a vibrant board with adjectives like fire and warm. It also lists some font options like Chaos! and Devastated.
3 poster evaluations
The document analyzes a movie poster. It notes that a close-up shot of the main character hides something and increases intrigue about why he is hiding. The large slogan grabs immediate attention and hints at a huge ending to further intrigue audiences. All the writing wraps around the character to show the movie revolves around him. The chaotic background is mostly hidden to increase the unknown aspect of the movie, while focus is on the foreground character to draw attention from the chaos. Three colors are used to make the poster more memorable.
Conventions of the action genre
Action movies typically feature fast-paced plots with scenes of violence, fights, chases and destruction. They often focus on themes of good versus evil or revenge, involve heroes, and use loud sound effects, dark lighting, and futuristic or urban settings to create tension and drama through extended action sequences.
Colour and Font mood board
The document provides several lists of adjectives describing dark, ominous tones as well as fiery, bright tones. It also lists the names of three fonts: Chaos! by Knackpack Studio, Devastated by Jonathan S. Harris, and Robot Crush by Darrell Flood. The document appears to be samples from mood boards or style guides relating to graphic design.
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Evaluate poster
The document discusses techniques used in movie posters to draw attention and convey information effectively. It explains that the use of bright yellow catches the eye, centering the large title focuses viewers, and a big bold font makes the title easy to remember. The placement of the tagline below the title allows readers to quickly understand the narrative. Including the release date builds anticipation, while featuring a recognizable image like a helmet provides context.
Contact sheet
The document discusses an image selection process where several photos of a model were considered. Images were rejected for reasons such as being too close to the model's face, cutting off parts of the model, or featuring the wrong positioning or lighting. The chosen image was selected because it had the desired wide shot of the fully in frame model at the right angle and with correct lighting.
Annotations
The document discusses three photos taken for posters. The first used a lower ISO to make the character's face darker and create confusion about their identity. The second used a higher ISO to make the character brighter and show they are worried about being chased by police. The third used a high aperture to make the image lighter while keeping the character's face hidden to continue the theme of hiding, conveying they are on the run from police. All photos were taken with a OnePlus 5T phone on a tripod.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It outlines three poster designs: [1] A dark image showing the protagonist's hooded face; [2] A long shot of the protagonist hiding in a tree; [3] The protagonist running away. The styles will be dark colored to match the film's theme. The posters will appeal to young adult men by featuring a similarly aged main character in a mysterious way. They will be distributed on social media and in public spaces to promote the film.
Proposal
The document proposes a poster campaign for the action film "The Runaway". It includes:
- Three poster sizes: quad, front of house, and billboard
- The film is about a man on the run from both the law and inhabitants of a small city
- The posters will feature the main character and setting to increase interest
- The posters will have a dark color scheme and mood to match the film
- The target audience is young adult men who will relate to the main character
- The posters will be shared on social media and displayed publicly to promote the film.
Call sheet
The call sheet provides production details for the short film "The Run Away" including a call time of 11am, locations of Telegraph Woods and Telegraph Road, and a schedule of setup, shooting, and wrap times. It also includes concept details for three poster designs featuring a hooded protagonist hiding or running away that continue a dark, hiding theme. Contact information is listed for the production company, photographer, and talent.
Call sheet
The call sheet provides production details for a film shoot called "The Run Away" taking place on January 15th. It will involve shooting posters and locations in Telegraph Woods and on Telegraph Road between 11am and 12:15pm. The concept for the posters is to show the protagonist hiding or running away using dark colors and hoods to conceal their identity. The key crew and talent are listed, along with their call times and contact details.
Production scehdule
This production schedule outlines the shooting plan for promotional posters of the film "The Run Away" on January 15th, 2020. Three shots are scheduled - a close-up of the characters' eyes in the woods, pictures of an actor in and below a tree, and an actor running down a road while looking back. Jake Fisk arranged the shoot and will direct Benjamin Hunt at the Telegraph Woods and Road locations over 55 minutes using a camera, tripod, and their hoodies.
Location recce
The document summarizes two potential filming locations - Telegraph Woods and Telegraph Road in Southampton, England. Telegraph Woods is a wooded area with dense tree coverage that would be suitable for long shots of a character in trees and close-ups under trees. Telegraph Road is a quiet road with wooded coverage that would work for medium long shots of a character. Both locations are easily accessible and available anytime during the week, though filming may need to occur later in the day or when traffic is low to avoid interference from the public.
Location ra
This location risk assessment report for Telegraph Woods identifies potential hazards such as twigs, branches, and animals that could pose risks to models and crew. Controls already in place include clearing loose twigs and branches, and instructing all personnel to avoid interacting with any animals. The report rates the risks from twigs and branches as high and from animals as high, and recommends briefing the crew and models on safety precautions. It was conducted by Jake Fisk on December 20, 2019 for a shoot taking place on January 15, 2020, and lists emergency contact numbers.
mood board
The document provides mood boards and adjectives for a creative project, including a chase danger board with adjectives like dark, unknown, and abyss; a uniform board with adjectives like ashy and muddy; an angry board with adjectives like danger and embarrassment; and a bright board with adjectives like fire and warm. It also lists some font options like Chaos! and Devastated.
mood board
The document provides mood boards and adjectives for a creative project, including a chase danger board with adjectives like dark, unknown, and abyss; a uniform board with adjectives like ashy and muddy; an angry board with adjectives like danger and burning; and a vibrant board with adjectives like fire and warm. It also lists some font options like Chaos! and Devastated.
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The document analyzes a movie poster. It notes that a close-up shot of the main character hides something and increases intrigue about why he is hiding. The large slogan grabs immediate attention and hints at a huge ending to further intrigue audiences. All the writing wraps around the character to show the movie revolves around him. The chaotic background is mostly hidden to increase the unknown aspect of the movie, while focus is on the foreground character to draw attention from the chaos. Three colors are used to make the poster more memorable.
Conventions of the action genre
Action movies typically feature fast-paced plots with scenes of violence, fights, chases and destruction. They often focus on themes of good versus evil or revenge, involve heroes, and use loud sound effects, dark lighting, and futuristic or urban settings to create tension and drama through extended action sequences.
Colour and Font mood board
The document provides several lists of adjectives describing dark, ominous tones as well as fiery, bright tones. It also lists the names of three fonts: Chaos! by Knackpack Studio, Devastated by Jonathan S. Harris, and Robot Crush by Darrell Flood. The document appears to be samples from mood boards or style guides relating to graphic design.
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Liberal Approach to the Study of Indian Politics.pdf
Campaign research
- 1. Campaign Research • Each poster uses the same colour pallete • Each poster contains images of the same background which teases the location of the movie • In the second and third poster the tagline is repeated, allowing for continuity through the campaign. • The main characters name is used repeatedly above the title this would increase interest around the film with certain fans of the actor. • The background is kept the same in each poster possibly alluding to the point that it is the main scene of the film