The movie poster campaign uses consistent elements like color palette, background images, and taglines to provide continuity. Character names are prominently displayed to generate interest from fans. Repeating backgrounds may hint that it is a key location in the film.

1. Campaign Research
• Each poster uses the same colour pallete
• Each poster contains images of the same
background which teases the location of
the movie
• In the second and third poster the tagline is
repeated, allowing for continuity through
the campaign.
• The main characters name is used
repeatedly above the title this would
increase interest around the film with
certain fans of the actor.
• The background is kept the same in each
poster possibly alluding to the point that it
is the main scene of the film