American Ethanol is a biofuel that is grown, made, and fuels NASCAR in the United States. To boost its image and promote ethanol as an alternative to oil, American Ethanol partners with NASCAR to sponsor races and advertise during events. This raises awareness of ethanol among NASCAR fans and motorsports viewers, encouraging them to support American Ethanol and use E15 fuel in their own vehicles.

1. Katelin Camp
Kelsey Tucker

2. American Ethanol is a biofuel that is American grown, American made, and
American Ethanol is the fuel that powers NASCAR.
http://www.youtube.com/watch?v=hKSFqVN6EVo&list=UUHHzyXi_q_fO5A-dd07b_lQ&index=9&feature=plpp_video

3. •To boost the ethanol industry’s image.
•Target a demographic that isn’t likely to
use ethanol as an alternative to oil.
•Spread the concept that if NASCAR cars
can run on ethanol then normal cars can
to.

4. Raise awareness of ethanol as an
alternative to oil through advertising and
sponsorship.
Encourage “brand loyal” NASCAR fans to
support American Ethanol because of
their partnership.
Motivate people to fuel their cars with
ethanol.

5. • For the first time ever, in the 2011 Daytona 500, the
NASCAR Green Flag was branded with American Ethanol,
representing the continued efforts of NASCAR and its
commitment to environmental responsibility.
• Something that started in 2011, was that every lap of every
NASCAR Camping World Truck Series, NASCAR Nationwide
Series and NASCAR Sprint Cup Series race was/will be
fueled by Sunoco Green E15 -– a fuel that includes 15%
renewable American Ethanol, which is produced from corn
grown and harvested on family farms across our country.

6. As of 10/1/12 the
American Ethanol
Facebook page
has 7,185 likes.

7. Follow American Ethanol on Twitter @AmericanEthanol

8.  http://www.youtube.com/watch?feature=player_profilepage&v=YCFS11EL7ec#t=0s

10.  Google Images
 Flickr
 americanethanol.com
 Prnewswire.com