Camp Cassidy is a camp for kids with life threatening diseases, founded by the famous actor/producer/director Paul Newman himself. This mailer is designed for families not necessarily with children with life threatening diseases but to those who have the money to give to them. The mailing folder holds an informational brochure, a call to action invitation, an RSVP card, a businesses card, and an extra removable inspiring piece. This mailing folder reaches out to families to teach them more about the camp and get them involved.