This is a portfolio of understanding others and how that translates into products, experiences and services.

1. I am an Industrial Designer, who has been a Graphic Designer and an Educator.
The common thread that binds my experiences has been the desire to understand
the stories of others. The work that I’ve chosen to share is about understanding
others.
My background in education has provided me with the skills to work with diverse
groups while empathizing on a one-on-one basis. Assessing through macro and
micro lenses has enabled me to identify needs and deliver effective and efficient
solutions.
As a self taught graphic designer I have honed my skills working from the bottom
up. With a tireless work ethic and my eagerness to learn I have crafted my skills to
satiate my curiosity from a novice perspective.
While studying industrial design at the California College of the Arts, I learned the
name for my intuitive practice: Human Centered Design. My gravitation towards
user experience has allowed me to transform the stories of others into tangible
forms of products, services, and experiences.
Think I could add to your exceptional team? Let’s chat!
Warmest regards,
Patima P. Pataramekin
619.764.8198
ppataramekin@cca.edu
Hello,

2. THIS IS
MY LIFE.
CREATIVE
VISION
EMPATHY
SYNTHESIZING
DATA
IDENTIFYING
NEEDS
COLLABORATION
PROBLEM
SOLVING
PROJECT MANAGEMENT
SOCIAL INNOVATION DESIGN
INDUSTRIAL + GRAPHIC DESIGN

4. featured work
User Experience Research page 7
Customer Journey Map page 8
Wireframe Sketches page 9
Wireframe Design page 10
Prototype page 12
Experience Maping page 16
Concept Development page 17
Storyboard page 18
Persona page 19
Concept Refinement page 20
Wireframe Design page 21
Model Making page 22
CAFE CARRIAGE page 5
180 DEGREE BIKE CAMERA page 15

5. 65% of Americans drink coffee. Collectively, we throw away 58 billion
cups per year.
THE OPPORTUNITY: to design a product that extended the Craft
Carriage line of products, while reaching a larger audience.
Stylish and smart, the Cafe Carriage performs simple tasks like insulating
your beverage while protecting your hands.
the cafe carriage
ELEVATING THE CAFE EXPERIENCE

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FRENCH HOME
MAGAZINE
COOKS +
CRAFTSMEN

7. USER EXPERIENCE RESEARCH page 7

8. search
for cafe
arrives at cafe
waits with
others in
line
line
m
oves closer
decides what to
get
at front of line
sm
all talk
and
orders
pays
waits for drink
cream
, sugar, lid
leaves
ACTIONS
EMOTIONS
PAIN POINTS
positive
neutral
negative
Users want to frequent a place they feel known.
lack
of interaction
Waiting in line is not fun.
Users resort to using their phone,
people watching, thinking about
what to order, or chatting with
friends or someone new.
Waiting
in line
The cost of dining out is commonly
shared pain point. Meeting minimum
credit charges is frustrating.
the price
of eating out
OPPORTUNITIES
THE CAFE CULTURE APP
ADVOCATE: ratings, reviews, photos,
location, directions, reward cards
DISCOVER: menu options allow users to
decide what to get before or while waiting
in line.
REWARD: Unlocking discounts and
frequency rewards promote use on the
site. Allows cafe to track traffic and items
purchased.
INTERACT: User engages with
barista as they prep their drink:
photos, latte art credit, props for
good service.
PRAISE: Create a culture from
the pictures shared.
Administrative users can use this
tool to track sales, demographic
info, experience, and great work!
SAVE: User saves money
by using the Cafe Carriage.
They are rewarded points for
uploading photos and adding
to the culture.
Reward examples: free/
discounted goods from the
cafe and Craft Carriage.
PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using
the Cafe Carriage. Provide an option to sell products at location.
view
m
enu
on
phone
decides order
sm
all talk
and
orders
discounted
drink!
engage
with
barista
introduction
for credit
uploads pic
/review
ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE
CUSTOMER JOURNEY MAP page 8

9. WIREFRAME SKETCHES page 9

11. quickly DISCOVER
simply search
Quickly discover
participating cafes.
The places often
frequented and where
free coffee awaits!
WIREFRAME DESIGN page 11

12. PROTOTYPE page 12

15. 180 degree bike camera
SAFELY GET WHERE YOU NEED TO GO
In 2011, 22,091 bike accidents in the United States were hit and run
collisions. The 180 Degree Bike Camera was created to protect riders with
little to no hands-on engagement until it’s needed.

16. GUIDING PRINCIPLES
CUSTOMER JOURNEY
OPPORTUNITIES
WHY RIDE? Convenient, fast, cheap,
good for the environment, good for
health, reliable, in control
From 2000 to 2011, bicycle commuting rates
in large BFCs increased 80 percent — and
has more than doubled in Non-BFC
Riders use services
to ride safe (routes,
tools, cameras)
People adopt services that
others use. Important factors:
reliability, trust-worthy.
Bikers value their communities
(services, tune-ups, discounts,
critical masses, etc.)
»» What errands do I need to run?
»» What will be the best route?
»» What’s my timing looking like?
»» Stoked to leave work!
»» If I hurry, I can make it to...
»» Frustrated w/ traffic. Reroute?
»» Yay! Bike is still there.
»» Bike theft is so lame. So glad
my bike hasn’t been stolen.
»» Do I have everything (lights,
lock, water, etc.)?
»» Is my bike gonna be there?
»» Will I make that light?
»» The driver doesn’t see me
»» We’re going to hit.
»» Frustrated with drivers.
How do they not see us?
»» Ouch. This sucks.
»» I’m confused, worried,
and scared. Are others
stopping? Perma damage?
»» Feeling nervous. Were
there any witnesses?
»» Relieved help is on way.
»» Frustrated with
reports. What info
do I need?
»» Is anything broken?
»» Can I move?
»» Is anyone here to help?
»» Who’s at fault?
»» How much will this cost?
»» Did they grab my stuff?
»» How to get home?
»» I need to call...?
»» How do I file...?
ACTIONS
STAGES RESEARCH + PLAN RIDE IMPACT HOSPITAL POST ACCIDENT
THINK
FEEL
»» Provide info on reliable routes
»» Connect bikers with community
»» Develop a smart way to gather
accessories or a safe way to
lock up bike
»» Create a better way to
share the road
»» Create a system or
device that ensures fair
representation of events
»» Arm medics with
information that is
needed to assist
»» Provide alert to
ICE, FAQ and
next steps.
PLANNED UNEXPECTED
bike accident experience mapping
Google maps
511 transit
bike sites
chats with friends contact loved ones gather info
research similar
situations
pay (bills, bike,
replace broken items)
share what happened
ask for advice
know suggested routes
assess area
heightened awareness
assess situation
determine reactions
receive assistance
from others
ask questions
understand situation
establish a system
EXPERIENCE MAPPING page 16

17. CONCEPT DEVELOPMENT page 17

18. OR021 U
how it works
CAMERA IS ACTIVATED WHEN BIKE IS IN USE.
PHOTOS ARE STORED ON A CLOUD DATA BASE
ARMED WITH LICENSE PLATE
RECOGNITION, THE CAMERA IS
YOUR EXTRA SET OF EYES
CAPTURING UNEXPECTED MOMENTS IS WHAT
THE CAMERA DOES BEST.
PHOTOS CAN BE ACCESSED
THROUGH THE WEBSITE OR BY
USING THE USB DONGLE
Wireless Sync
Syncing automatically
occurs any time the
camera is within 20 feet
of wireless USB dongle
OR021 U
STORYBOARD page 18

19. DYLAN, 28
PRODUCT DESIGNER @ LUNAR DESIGN
48K
HOPES
MINIMALLAID BACK RELIABLE
THRIVES
ENJOYS
»» to get promoted at work and get a raise
»» to get married to long term girlfriend
»» to take a year off to travel
»» to buy a home
»» in competitive situations
»» while working in groups
»» when challenged with a problem
»» an organized lifestyle
»» spontaneous adventures
»» receiving unexpected postcards+letters PERSONA page 19

20. CONCEPT REFINEMENT page 20

21. stay connected
plan your trip
Access Bike Forum for
live feed of biking news
Use GPS locator to
discover bike friendly
routes
WIREFRAME DESIGN page 21

22. MODEL MAKING page 22

23. 180 degree bike camera
SAFELY GET WHERE YOU NEED TO GO