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NIFT PATNA CRITICAL  APPRECIATION OF CADBURY DAIRY MILK (SUBHARAMBH) AD PRESENTED BY:         ALOK KUMAR         NITIN KUMAR 1 15-03-11
NIFT PATNA DAIRY MILK Brand name - Cadbury Cadbury India is a fully owned subsidiary of Kraft Foods Inc. 2 15-03-11
NIFT PATNA DAIRY MILK Tagline  KuchMeetha Ho Jaye 3 15-03-11
NIFT PATNA DAIRY MILK Descripsion Boys see the girl having dairy milk and say give me a small bite of it. Girl say why ,boy say my mother say before starting good work have some sweet. Girl give him some bites and ask anyway what good work are you going to do. Boys say ? 4 15-03-11
NIFT PATNA DAIRY MILK Analysis Target consumers are the age group of 15-35 years.  ShubhAarambh is the notion of celebrating happy occasions with chocolate to the concept of anticipating the occurrence of something good after consuming the chocolate. 5 15-03-11
NIFT PATNA DAIRY MILK Bibliography www.google/image.com 	www.youtube.com 6 15-03-11
NIFT PATNA THANK YOU 7 15-02-11

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Cadbury dairy milk ad description

  • 1. NIFT PATNA CRITICAL APPRECIATION OF CADBURY DAIRY MILK (SUBHARAMBH) AD PRESENTED BY: ALOK KUMAR NITIN KUMAR 1 15-03-11
  • 2. NIFT PATNA DAIRY MILK Brand name - Cadbury Cadbury India is a fully owned subsidiary of Kraft Foods Inc. 2 15-03-11
  • 3. NIFT PATNA DAIRY MILK Tagline KuchMeetha Ho Jaye 3 15-03-11
  • 4. NIFT PATNA DAIRY MILK Descripsion Boys see the girl having dairy milk and say give me a small bite of it. Girl say why ,boy say my mother say before starting good work have some sweet. Girl give him some bites and ask anyway what good work are you going to do. Boys say ? 4 15-03-11
  • 5. NIFT PATNA DAIRY MILK Analysis Target consumers are the age group of 15-35 years. ShubhAarambh is the notion of celebrating happy occasions with chocolate to the concept of anticipating the occurrence of something good after consuming the chocolate. 5 15-03-11
  • 6. NIFT PATNA DAIRY MILK Bibliography www.google/image.com www.youtube.com 6 15-03-11
  • 7. NIFT PATNA THANK YOU 7 15-02-11

Editor's Notes

  1. has been retained from the previous campaign ('AajPehliTareekhHain') that was launched about a year ago, ShubhAarambh is driven by an effort to refresh the take on 'KuchMeetha Ho Jaye'. Specifically, there is a shift from the notion of celebrating happy occasions with chocolate to the concept of anticipating the occurrence of something good after consuming the chocolate
  2. has been retained from the previous campaign ('AajPehliTareekhHain') that was launched about a year ago, ShubhAarambh is driven by an effort to refresh the take on 'KuchMeetha Ho Jaye'. Specifically, there is a shift from the notion of celebrating happy occasions with chocolate to the concept of anticipating the occurrence of something good after consuming the chocolate