This document discusses a "Fight Back!" campaign to enact change together. It encourages working as a group to fight and make a difference through united effort. The campaign aims to empower people to take action and enact positive change.
The document discusses Dove's mission to widen society's view of beauty by showing women of all shapes, sizes and skin tones in their advertising campaigns. It notes that many women feel pressure to fit a narrow definition of beauty, such as being a size 8 or younger. The document outlines both the strengths and weaknesses of Dove's campaigns, such as raising girls' self-esteem but potentially sending contradictory messages compared to other Unilever brands like Axe body spray. It also discusses opportunities, like expanding into men's products, and threats to the campaign, such as the risk of being seen only for "fat girls" or women getting bored with the message over time.
Dove is a brand of personal care products owned by Unilever that was first launched in 1957. Over time, Dove shifted its brand messaging from focusing on functional benefits to launching its "Campaign for Real Beauty" in the 2000s. This campaign featured more diverse models and aimed to change societal views on beauty. It garnered significant attention and controversy through various print and video ads. Unilever adopted an integrated marketing approach for Dove and centralized some brand functions while decentralizing others to regional markets. The "Campaign for Real Beauty" helped grow Dove's revenues by $1.2 billion.
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
This document summarizes a brand audit of Nivea and Dove men's body care products. It analyzes the brands across several categories including inventory of brand elements, marketing mix comparison of product, place, price and promotion strategies, and exploratory research among male Canadian consumers ages 17-23. Key findings are that both brands are well-known for personal hygiene but Ax and Old Spice have stronger recall among men, while attributes testing shows Nivea is seen as reliable but Dove promotes caring for others. The document concludes by profiling an archetypal consumer for each brand based on their positioning and values.
Dove launched its "Real Beauty Sketches" campaign in 2013 to address women's insecurities about their appearance. The campaign featured a video where women described themselves to a sketch artist and then described how a stranger viewed them, revealing that strangers viewed them more positively than they viewed themselves. The video received over 114 million views and was shared over 3.74 million times, making it one of the most viral ads of all time. The campaign was successful in connecting emotionally with consumers and redefining Dove's brand beyond just product functionality. It launched in 4 countries and expanded to 110 countries, receiving significant media coverage and engagement on Dove's social media channels.
The Art Center College of Design and PPG have formed a partnership to enhance innovation culture at PPG. The program involves sharing vision and mission statements, collaborating on a cycle of innovation, and establishing costs and a timeline. Next steps will further the partnership between the two organizations.
El documento describe las relaciones entre diferentes parámetros cardiovasculares. La frecuencia cardiaca y el volumen por latido afectan al gasto cardiaco, mientras que la contractilidad, precarga y poscarga influyen en el acortamiento de la fibra miocárdica y el tamaño ventricular izquierdo, que a su vez determinan la presión arterial.
The document discusses Dove's mission to widen society's view of beauty by showing women of all shapes, sizes and skin tones in their advertising campaigns. It notes that many women feel pressure to fit a narrow definition of beauty, such as being a size 8 or younger. The document outlines both the strengths and weaknesses of Dove's campaigns, such as raising girls' self-esteem but potentially sending contradictory messages compared to other Unilever brands like Axe body spray. It also discusses opportunities, like expanding into men's products, and threats to the campaign, such as the risk of being seen only for "fat girls" or women getting bored with the message over time.
Dove is a brand of personal care products owned by Unilever that was first launched in 1957. Over time, Dove shifted its brand messaging from focusing on functional benefits to launching its "Campaign for Real Beauty" in the 2000s. This campaign featured more diverse models and aimed to change societal views on beauty. It garnered significant attention and controversy through various print and video ads. Unilever adopted an integrated marketing approach for Dove and centralized some brand functions while decentralizing others to regional markets. The "Campaign for Real Beauty" helped grow Dove's revenues by $1.2 billion.
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
This document summarizes a brand audit of Nivea and Dove men's body care products. It analyzes the brands across several categories including inventory of brand elements, marketing mix comparison of product, place, price and promotion strategies, and exploratory research among male Canadian consumers ages 17-23. Key findings are that both brands are well-known for personal hygiene but Ax and Old Spice have stronger recall among men, while attributes testing shows Nivea is seen as reliable but Dove promotes caring for others. The document concludes by profiling an archetypal consumer for each brand based on their positioning and values.
Dove launched its "Real Beauty Sketches" campaign in 2013 to address women's insecurities about their appearance. The campaign featured a video where women described themselves to a sketch artist and then described how a stranger viewed them, revealing that strangers viewed them more positively than they viewed themselves. The video received over 114 million views and was shared over 3.74 million times, making it one of the most viral ads of all time. The campaign was successful in connecting emotionally with consumers and redefining Dove's brand beyond just product functionality. It launched in 4 countries and expanded to 110 countries, receiving significant media coverage and engagement on Dove's social media channels.
The Art Center College of Design and PPG have formed a partnership to enhance innovation culture at PPG. The program involves sharing vision and mission statements, collaborating on a cycle of innovation, and establishing costs and a timeline. Next steps will further the partnership between the two organizations.
El documento describe las relaciones entre diferentes parámetros cardiovasculares. La frecuencia cardiaca y el volumen por latido afectan al gasto cardiaco, mientras que la contractilidad, precarga y poscarga influyen en el acortamiento de la fibra miocárdica y el tamaño ventricular izquierdo, que a su vez determinan la presión arterial.
Justice and Mercy: An Interfaith Call to End the Death PenaltyErik Wilkinson
The Interfaith Coalition to End the Death Penalty invites you to an educational summit and prayer vigil on Thursday, December 10, 2015 from 2:30 - 4:30 PM at the Catholic Shrine of the Immaculate Conception. Key note speaker Ambassador Andrew Young will join Bishop Robert Wright of the Episcopal Diocese of Atlanta, Kayla Gissendaner and Retired Georgia Supreme Court Justice Norman Fletcher. Admission is free but please consider registering at http://bit.ly/1MXn7QU.
Menu general diciembre 2015 - cocinas - sin huevololosan10
Este documento presenta el menú de diciembre de 2015 para personas sin alergia al huevo de un comedor escolar. Incluye platos como arroz con tomate, lomo de caballa con ensalada y pollo asado con patatas. También proporciona información sobre alergias e intolerancias alimentarias y recomendaciones para la cena.
This document discusses in silico approaches for predicting the pathogenicity of missense variants of uncertain significance (VUS) in autosomal dominant polycystic kidney disease (ADPKD). It evaluates the performance of 15 in silico tools using known pathogenic and neutral variants in the PKD1 and PKD2 genes. It finds that different tools are suitable for each gene. It then uses combinations of the highest performing tools to analyze 9 PKD1 VUS identified in patients, finding 8 are likely pathogenic while 1 may have mild pathogenicity. Classifying VUS pathogenicity can aid diagnosis and clinical decision making for ADPKD patients.
A panel discussion titled "Masculinity & the Cycle of Violence: Engaging Men as Allies" will take place on November 9th from 6:30-7:30 PM in room UU-103. The panel will feature a United Nations liaison and White Ribbon campaign founder presenting on "Men with Passion, Taking action to promote gender equality and good relationships." The event is sponsored by various Binghamton University departments and organizations focused on diversity, prevention programs, and social justice issues.
Este documento habla sobre el tiempo de Adviento y las lecturas del primer domingo de Adviento. Insta a los creyentes a permanecer despiertos y conscientes durante este tiempo de espera y preparación para la Navidad, y a enfrentar los desafíos del mundo actual con amor y esperanza en lugar de angustia o escapismo. Jesús aconseja no dejar que nuestras mentes se emboten con evasiones o placeres fáciles, sino mantenernos firmes y responder activamente ante las necesidades humanas aunque solo sea con compañía y apoyo
The initial decision on appeals is made by advisers (37%), appeal panels (15%), or managers (7%), with some decisions made by more than one adviser or other parties. Audit processes to review decisions and maintain consistency exist for some (33%) but many are unsure (35%) or feel they do not adequately consult students (29%). The vast majority have a formal appeals process (94%) but an informal meeting is not generally required beforehand (76%).
This document surveys universities about emergency assistance and scholarship funding. Regarding emergency assistance, most respondents expect no change but anticipate providing emergency grants or loans within a few days. For scholarships and bursaries, opinions are mixed with 37% expecting an increase and 26% a decrease in funding. The survey also lists various types of scholarships and bursaries administered by the universities.
The document discusses reforms to hardship funds across the UK. It notes that funding from the Access to Learning Fund in England has been transferred to HEFCE to create the Student Opportunities Fund. Additionally, the Welsh Government plans to abolish the Financial Contingency Fund in Wales and require higher education institutions to provide more support from their own budgets. The research survey captured data between April and May 2015 from across the UK on the impact of these reforms. It included responses from 57 individuals representing higher education institutions, further education institutions, and students' unions, with most being from higher education institutions and located in Wales.
This document summarizes survey results about university hardship fund application processes in the UK. It finds that:
- Most universities use the current NASMA guidance for hardship fund applications, though some report processing times ranging from same day to over 2 weeks.
- The most common reasons for hardship fund applications are shortfalls in income, family or housing crises, and academic expenses.
- Income considered in applications includes parental contribution, student employment income, and partner's income, among other sources.
1) A survey was conducted to understand the anticipated effects of changes to a hardship fund on respondents. 44% agreed the changes would affect them, while 33% partly agreed and 23% disagreed.
2) The largest concerns about changes were around eligibility criteria (40%), the application process (31%), and the amount of funding (16%).
3) Respondents expected a range of impacts on funding levels from increases of over 50% (19%) to decreases of over 50% (6%). Most anticipated little or no change to student retention or widening participation programs.
Hardship Funds are in the process of reform across the UK. This research aims at providing Higher & Further Education providers with key data on how those reforms are taking shape. Full findings to be published later this summer 2015.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Citizens Advice Cymru response to the Welsh Affairs Committee Inquiry impact ...Eri Mountbatten-O'Malley
The Citizens Advice Cymru identifies poor administration of sanctions as their main concern with the Work Programme in Wales. They provide several case studies as examples where sanctions were applied even though claimants appeared to have "good cause" for missing appointments, such as conflicting appointments, mental or physical health issues, bereavement, learning disabilities or illness. The Citizens Advice Cymru recommends improved administration of sanctions and stronger safeguards to ensure sanctions are not inappropriately applied to vulnerable claimants.
This report summarizes data collected between May 2012 and April 2013 regarding mental health services in Ceredigion, Wales. The data shows concerns about a lack of collaboration between third sector organizations and statutory services. It also highlights issues reported about healthcare access, welfare benefits, and housing for clients. Key recommendations include improving coordination between third sector groups, adopting a human rights-based approach to service delivery, and using community budgeting to design more integrated services with the user at the center.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Justice and Mercy: An Interfaith Call to End the Death PenaltyErik Wilkinson
The Interfaith Coalition to End the Death Penalty invites you to an educational summit and prayer vigil on Thursday, December 10, 2015 from 2:30 - 4:30 PM at the Catholic Shrine of the Immaculate Conception. Key note speaker Ambassador Andrew Young will join Bishop Robert Wright of the Episcopal Diocese of Atlanta, Kayla Gissendaner and Retired Georgia Supreme Court Justice Norman Fletcher. Admission is free but please consider registering at http://bit.ly/1MXn7QU.
Menu general diciembre 2015 - cocinas - sin huevololosan10
Este documento presenta el menú de diciembre de 2015 para personas sin alergia al huevo de un comedor escolar. Incluye platos como arroz con tomate, lomo de caballa con ensalada y pollo asado con patatas. También proporciona información sobre alergias e intolerancias alimentarias y recomendaciones para la cena.
This document discusses in silico approaches for predicting the pathogenicity of missense variants of uncertain significance (VUS) in autosomal dominant polycystic kidney disease (ADPKD). It evaluates the performance of 15 in silico tools using known pathogenic and neutral variants in the PKD1 and PKD2 genes. It finds that different tools are suitable for each gene. It then uses combinations of the highest performing tools to analyze 9 PKD1 VUS identified in patients, finding 8 are likely pathogenic while 1 may have mild pathogenicity. Classifying VUS pathogenicity can aid diagnosis and clinical decision making for ADPKD patients.
A panel discussion titled "Masculinity & the Cycle of Violence: Engaging Men as Allies" will take place on November 9th from 6:30-7:30 PM in room UU-103. The panel will feature a United Nations liaison and White Ribbon campaign founder presenting on "Men with Passion, Taking action to promote gender equality and good relationships." The event is sponsored by various Binghamton University departments and organizations focused on diversity, prevention programs, and social justice issues.
Este documento habla sobre el tiempo de Adviento y las lecturas del primer domingo de Adviento. Insta a los creyentes a permanecer despiertos y conscientes durante este tiempo de espera y preparación para la Navidad, y a enfrentar los desafíos del mundo actual con amor y esperanza en lugar de angustia o escapismo. Jesús aconseja no dejar que nuestras mentes se emboten con evasiones o placeres fáciles, sino mantenernos firmes y responder activamente ante las necesidades humanas aunque solo sea con compañía y apoyo
The initial decision on appeals is made by advisers (37%), appeal panels (15%), or managers (7%), with some decisions made by more than one adviser or other parties. Audit processes to review decisions and maintain consistency exist for some (33%) but many are unsure (35%) or feel they do not adequately consult students (29%). The vast majority have a formal appeals process (94%) but an informal meeting is not generally required beforehand (76%).
This document surveys universities about emergency assistance and scholarship funding. Regarding emergency assistance, most respondents expect no change but anticipate providing emergency grants or loans within a few days. For scholarships and bursaries, opinions are mixed with 37% expecting an increase and 26% a decrease in funding. The survey also lists various types of scholarships and bursaries administered by the universities.
The document discusses reforms to hardship funds across the UK. It notes that funding from the Access to Learning Fund in England has been transferred to HEFCE to create the Student Opportunities Fund. Additionally, the Welsh Government plans to abolish the Financial Contingency Fund in Wales and require higher education institutions to provide more support from their own budgets. The research survey captured data between April and May 2015 from across the UK on the impact of these reforms. It included responses from 57 individuals representing higher education institutions, further education institutions, and students' unions, with most being from higher education institutions and located in Wales.
This document summarizes survey results about university hardship fund application processes in the UK. It finds that:
- Most universities use the current NASMA guidance for hardship fund applications, though some report processing times ranging from same day to over 2 weeks.
- The most common reasons for hardship fund applications are shortfalls in income, family or housing crises, and academic expenses.
- Income considered in applications includes parental contribution, student employment income, and partner's income, among other sources.
1) A survey was conducted to understand the anticipated effects of changes to a hardship fund on respondents. 44% agreed the changes would affect them, while 33% partly agreed and 23% disagreed.
2) The largest concerns about changes were around eligibility criteria (40%), the application process (31%), and the amount of funding (16%).
3) Respondents expected a range of impacts on funding levels from increases of over 50% (19%) to decreases of over 50% (6%). Most anticipated little or no change to student retention or widening participation programs.
Hardship Funds are in the process of reform across the UK. This research aims at providing Higher & Further Education providers with key data on how those reforms are taking shape. Full findings to be published later this summer 2015.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Citizens Advice Cymru response to the Welsh Affairs Committee Inquiry impact ...Eri Mountbatten-O'Malley
The Citizens Advice Cymru identifies poor administration of sanctions as their main concern with the Work Programme in Wales. They provide several case studies as examples where sanctions were applied even though claimants appeared to have "good cause" for missing appointments, such as conflicting appointments, mental or physical health issues, bereavement, learning disabilities or illness. The Citizens Advice Cymru recommends improved administration of sanctions and stronger safeguards to ensure sanctions are not inappropriately applied to vulnerable claimants.
This report summarizes data collected between May 2012 and April 2013 regarding mental health services in Ceredigion, Wales. The data shows concerns about a lack of collaboration between third sector organizations and statutory services. It also highlights issues reported about healthcare access, welfare benefits, and housing for clients. Key recommendations include improving coordination between third sector groups, adopting a human rights-based approach to service delivery, and using community budgeting to design more integrated services with the user at the center.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.