This curriculum vitae summarizes the qualifications and experience of Karen Botha. She has over 17 years of experience in marketing, public relations, and human resources. Her current role is Group Marketing Manager for three shopping malls in South Africa, where she is responsible for center management, tenant relations, marketing, and events. Botha has additional experience in cinema management, food safety auditing, and guest house management. She holds a Marketing Diploma and various training certificates in areas such as human resources practices, food safety standards, and shopping center fundamentals.

1. CURRICULUM VITAE
KAREN BOTHA
CONTACT NUMBER: +27 82 828 4502
ALT NUMBER: +27 74 707 0400
SKYPE NAME: katryn0

2. 2
CURRICULUM VITAE OF
KAREN BOTHA
TO WHOM IT MAY CONCERN
Dear Sir / Madam,
I am currently employed at NiDa Property developers and hold the position of Group Marketing
Manager, Savannah Mall Polokwane, Protea Gardens Soweto and Victoria Mall, Newcastle.
You may ask yourself: “What can this individual bring to our organization that others
can’t?”
Please let me point out some of my abilities:
 8 Years’ Centre Management experience
 8 Years Centre Marketing Management experience
 4 Years’ Cinema Management experience
 17 Years – Customer Service
 12 Years Human Resources experience with Team Leadership, Company and Client
Communication, Administration and Strategic Implementation and reviews
 15 Years of Corporate Events-, conferencing & Marketing management
 5 years Guest House Management
 10 Years of consultant marketing management for a well-known 5 star Hotel- & Casino
Group
 17 Years’ experience in Marketing- & PR Management and strategizing
 8 Years’ experience in FMCG and Senior Food Safety and Quality Auditing
 Project management
 Staff management
 Cost (budget) management
 Annual Sales plan designing (2 Shopping Malls)
 Tenant liaison
 Procurement & Service Agreements
 HR consultant - 12 years’ experience
 Staff Training & Skills Development (Consultant for Dept. Economic Empowerment,
Limpopo SA,)
 Ambitious & business thinker, Setting goals & deadline driven
 Good negotiation and conflict resolution skills
 Shopping Centre Certificate
 Marketing Higher Diploma and Business Management and HR Practices
 Proof reader for local newspapers and Shopping mall graphic designs (posters, flyers,
editorials, CSM for websites, Store Directories, events etc.)
Achievements:
 2004 – Implemented ISO & HACCP Standards at Granor Passi, Fruit Juice
Manufacturers, Limpopo
 2004 - 2008 – Granor Passi Fruit Juice Manufacturers – Passed all Food Audits. 1st
successes in 3 years
 2007 / 2008 – Ster Kinekor consultant. Polokwane Cinema ranking from number 66 to
top 5
 2007 – Ster Kinekor 100 000 monthly Cinema Attendance award
 2008 – 2013 – Tenant occupancy from 68% to 97% at Savannah Mall and Protea
Gardens Mall
 2010 – Official host for FIFA World Cup Live Draw
 2010 – FIFA Accommodation committee
 2011 – R1 mil official Savannah Mall opening
 2011 – Official sponsor for 100 year anniversary Air Show in Polokwane
 2012 – 2013 – Host Employer to 14 students in partnership with Department Economic
Empowerment. Delivered 5 students in Top 10 in Limpopo Province.
 2013 – Top Client Award in Limpopo – Capricorn FM & MTN

3. 3
CURRICULUM VITAE
KAREN BOTHA
A. PERSONAL PARTICULARS
SURNAME : BOTHA
NAMES : KAREN
RESIDENTIAL ADDRESS : 102 Voortrekker Rd
Polokwane
0700
TELEPHONE NUMBER : 082 828 4502 / 074 707 0400
ID NUMBER : 670706 0067 083
DATE OF BIRTH : 06/07/67
SEX : Female
MARITAL STATUS : Married
NATIONALITY : SA
CRIMINAL OFFENCES : None
HOME LANGUAGE : Afrikaans
OTHER LANGUAGES : English (Read, Speak, and Write)
HEALTH : Very Good
OWN TRANSPORT : Yes
DRIVER'S LICENCE : Code 08
INTERESTS : MUSIC, EVENTS MANAGEMENT, READING
B. QUALIFICATIONS
1. LAST SCHOOL ATTENDED : Piet Potgieter High School, 1984
2. HIGHEST STANDARD PASSED : 12
SUBJECTS PASSED : Afrikaans, English, Typing, Home
Economics, History, Biology
C. HIGHER EDUCATION & EXAMS:
 MARKETING DIPLOMA : (1997 - 2000 ) CALVARY UNIVERSITY (CHESTER-UK) & PRIMESERVE SA
SUBJECTS:

4. 4
 Marketing, Events Management, Business Management, Budget Management, HR practices,
Motivation & Creative communication, Cross Cultural communication, Leadership & Leadership
profile, Counselling I, II
OTHER TRAINING:
HR PRACTICES:
- OCCUPATIONAL HEALTH & SAFETY ACT (1993)
(SA Training)
- BASIC CONDITIONS OF EMPLOYMENT
- PRODUCTIVE PROBLEM SOLVING
- LABOUR RELATIONS ACT
- DISCIPLINARY HEARINGS
- PERFORMANCE EVALUATIONS
- CODE OF CONDUCT
(LabourNet)
- INDUSTRIAL RELATIONS
(Cofesa)
- MINDMAN (Jaco Boetger) – GROWTHMAP – Career development
 SAILSPLAN MARKETING 1990
 PEGASUS MARKETING PROGRAM 1999
 BUSINESS SCHOOL 1989
 BUDGET, ESTIMATES & FORECAST TRAINING 1999
 MOTIVATION & SALES 1993
 BUSINESS MANAGEMENT 1997
 ADVANCED WINDOWS
 ADVANCED EXCEL, WORD, POWER POINT
 CERTIFICATE IN SHOPPING CENTRE FUNDAMENTALS
FOOD SAFETY AND QUALITY MANAGEMENT:
 GMP’S - OCTOBER 2005
 INTERNAL FOOD SAFETY AUDITING - NOVEMBER 2005
 PRP ADVANCED - JUNE 2006
 HACCP ADVANCED - JUNE 2006
 SNR FOOD SAFETY & QUALITY AUDITING - SEPTEMBER 2006
(SAATCA – South African Auditor & Training Certification Association)
FOOD SAFETY STANDARDS:
 GLOBAL FOOD SAFETY INITIATIVE (GFSI)
 INTERNATIONAL CODE OF PRACTICE (CODEX)
 FOODSTUFFS, COSMETICS 7 DISINFECTANT ACT (R908)
 REGULATION R918
 SANS 10330:2006 (REQUIREMENTS FOR HACCP)
 SANS 9001:2000 (QUALITY MANAGEMENT) (ISO)
 SABS 049:2004 (FOOD HYGIENE MANAGEMENT)

5. 5
 SANS 15161:2003 (GUIDELINES FOR THE FOOD & DRINK INDUSTRY)
 SANS 19011:2003 (QUALITY AND/OR ENVIRONMENTAL AUDITING)
 SANS 22000:2005 (FOOD SAFETY MANAGEMENT SYSTEMS – ISO)
D. EMPLOYMENT HISTORY
2008 - CURRENT GROUP MARKETING MANAGER / ASS
CENTRE MANAGER
Savannah Mall, Polokwane, GLA 55 000, 97 Tenants
Protea Gardens, Soweto, GLA 43 000, 98 Tenants
Victoria Mall, Newcastle
Centre Management
National- & Independent Tenant liaison
Turn-over reporting
Procurement & Service Agreements
Cleaning & Security Contract team
Leasing & renewals
Tenant scouting
Cost / budget management
Monthly reporting to Directors on services,
maintenance & parking
HR practices
Brand- & Marketing Management & strategizing
Perform market segmentation, targeting and material
source
Exhibit approvals
Media liaison, Advertising, Indoor / Outdoor
Marketing & Social Media
Mall entertainment and events
Measuring and reporting on campaign results
Market research & analysing catchment area
Branding, Signage, Indoor- & Outdoor
Training Facilitator & Skills Development in
partnership with Bonwelong Skill Development &
Limpopo Economic Development, Environment &
Tourism
STERKINEKOR CINEMA THEATRE GROUP
2004 - 2008
POSITION General Manager,
DUTIES Complex Management
Customer Service
Cost management
People Management
HR Practices & Training Facilitator
Compliance Management
Stock management

6. 6
Food Safety Management
Complex Marketing through Radio, Media,
competitions, foyer awareness, give-aways,
partnerships
Reporting
Cleaning Contract team
Security Contract team
GRANOR PASSI HEAD OFFICE
FRUIT JUICE MANUFACTURER (FMCG)
1999 - 2004
POSITION : Food Safety Manager & Trainer
DUTIES : SABS Compliance Management
HACCP & ISO implementation
Supplier outsourcing
Project Management
Brand & Sales Management
Establish & manage Sales Area
Food Safety System Consultant
Senior Food Safety/Quality Audits
Quality Audits on production lines
Conducting 3
rd
party / Senior Food
Safety, Quality and Supplier Audits
Quality Food Safety Induction training to new
appointees
Service Agreements
Traceability of products
Co-ordinate SABS, SGF, Kosher, Halaal,
Britvic and customer audits
Management Review meetings
BRITISH AMERICAN TOBACCO
(FMCG)
1996
POSITION : Regional & Marketing manager
DUTIES : Customer relations
Consumer complaints
Brand Market share awareness & reports
Regional budget (R9 mil)
Annual budget forecasting
Quarterly budget estimates
Brand & Sales Management
Monthly brand sales figures, Estimated Retail sales
Wholesale - & Independent Wholesalers visits
Brand Awareness & visibility at outlets
Distribution reports
Brand coverage and Sales Volume
Pricing surveys, Recommended Retail prices

7. 7
Procurement of Stock
Stock Management with strong negotiable skills
Information Management
Strategy & Planning of Sales Team
Supply chain management
Regional Distribution system (implementation)
Developing and Route planning for Distribution
representatives – Retail- & Manufacturing Influenced
outlets
Updating & Maintenance of outlet Data basis on
Pegasus System
PRO EVENTS!
1995 - 2005
POSITION : Director / Owner
DUTIES : Corporate Event Management
Corporate Travel Packages
Marketing Consultant
Graphic Design
CUSTOMER : Sun International Group, FNB Head Office, ABSA,
Nedbank, Momentum, VW Group, Independent
Customers, Dept Transport Convention, Official
opening of Savannah Mall, Protea Gardens Mall,
Escom, TAG, Hosted 2010 FiFa world cup at
Savannah mall, Polokwane, Granor Passi, Ster
Kinekor, Polokwane Office of Commerce, NIDA
Properties, ATKV Gauteng
CONTACT DETAILS
KAREN BOTHA +27 82 828 4502 / +27 83 414 0400, RICK BOTHA +27 83 56 99107
REFERENCES:
SALEH AL GEZIRY Meraas
salgeziry@live.com
LIONEL VAN LIS Savannah Mall Property 082 886 5462
GEORGE HEYNEKE Property Director, 082 460 8765
NIEL VAN RENSBURG Granor Passi – Ass CEO 0828041951
ANITA VENTER British American Tobacco Sales Manager –
0824743828
DEBBIE MOUTON 2007 President – Chamber of Commerce
082 670 2676
LIN BESTER 071 3559 735, Lin Bester Consultants

8. 8
ADDITIONAL COMMENTS
PPA Profile - KAREN 1 BOTHA – 2013/05/30
SELF IMAGE
KAREN 1 BOTHA is by nature an integrative leader of others who uses persuasion coupled with fact. There is an
inherent ability to both absorb and impart information on a variety of subjects. She is naturally outgoing and quite
assertive.
KAREN 1 BOTHA is quite mobile and enjoys travelling. She is normally reasonably assertive and positive
Being a persuader rather than a director, the emphasis is on winning wars not battles, i.e. KAREN 1 BOTHA will give
in order to gain. A good promoter of images, a manipulator and motivator of people with a tendency towards areas of
endeavour which involve people rather than things.
KAREN 1 BOTHA is outgoing and gregarious by nature and gets on a first name basis easily. She enjoys the
limelight and public recognition of achievement.
SELF MOTIVATION
KAREN 1 BOTHA requires a social environment in which to work and play. Social activity and recognition are
important.
There is also a need for variety in a structured environment
JOB EMPHASIS
Achievement of Accurate Results through Others KAREN 1 BOTHA requires a working environment which involves
others. There is a natural tendency toward leadership. Ideally the job will be in a structured environment, but will allow
for freedom from controls and opportunity. There should, however, be a facility to refer to procedures, rules and
regulations etc. There should, however, be a facility to refer to procedures, rules and regulations etc.
DESCRIBING WORDS
Outgoing, gregarious, mobile, conventional, accurate, positive, assertive, verbally aggressive, persuasive, influential,
alert, active, competitive, asks "who" and "how".
Motivators
KAREN 1 BOTHA works best and is motivated by situations which allow her to have the power, authority and
recognition for the work that she is doing. It should be noted that there is also a need to do things in a systematic,
logical manner and as such security and clear objectives are also important motivators.
Reference
Lin Bester Consulting
Contact Number – 0713559735
lbester@herom.co.za