bwae_sales_marketing_presentation_company_ext_int_en_150907_buw

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Automobile
Competence
B&W Automotive Co. Ltd. | Automobile Competence

B&W Automotive Co. Ltd. | Automobile Competence Page 1
Expertise in demand | Locations
Oebisfelde
Wolfsburg
Shanghai
Oebisfelde
Wolfsburg
Shanghai
Number of employees overall:
> 250
Company presentation
München

Our company history | Business Principles
History
2009 Establishment of subsidiary office in
Shanghai (Anting)
550 sqm, 35 workplaces
2014 Office extension
1050 sqm, 60 workplaces
•Competence, reliability and quality
As Automotive Engineering, we stand behind our fundamental
value proposition in all areas: competence, reliability and quality.
• The vision of our founders is our philosophy
Our company covers the entire value chain in the automotive sector
from development to concepts that are ready for series production.
• Thinking ahead and acting flexibly
We provide expertise, service and the highest quality standards for our
customers in Germany and around the world.
• Professionalism
The quality of German brand vehicles in a way annotating the
professionalism & expertise of the services provided by German
engineering consulting companies

Scope of services
Concept design
Class-A surfacing ExteriorInterior
Electrics and
Electronics
Prototyping Trials
Project
Management
Pre-development

Man Power | Performance Shanghai
Interior Product Development
Seat
Trunk Trim
Greenhouse
Door Trim
Center
Console
Dashboard

Man Power | Performance Shanghai
Exterior Product Development
Hoods and
Lids
Doors
Hang On Parts
BIW

Man Power | Human Resources Development
Employees
• Expat
High experienced expat contents
from B&W and cooperation partners
• Project Teams
Avarage rate of local / expat content
80/20
• Apprenticeship Germany
We Send 4 to 6 local engineers per
year for joining German projects
• Fluctuation
Rate of fluctuation less than 10%
0
5
10
15
20
25
30
35
40
45
2010 2011 2012 2013 2014 2015
Expat Local

Professionals | Overview
Door Trim
Trunk Trim / Pillar Trim / Carpets / Greenhouse
Interior
Project coordination
10
4
7
3
Dashboard / Center Console
Hood / Lids
Hang On Parts
BIW
4
3
4
2
Exterior
Project coordination
Doors
4
Class A
Class A
1 1

•Experienced project
manager with an
understanding for the
whole management
process
•Common project
management techniques
and standards
•Coordination of complex
projects
•SET-Speaker
Complex projects needs experienced project managers who have any time the ability
to control and lead all different kind of project processes.
B&W understands a modern project management standard as a matter of course.
Our services | Project Management

Project Process Controlling
Styling Concept Prototype
Design
Prototype Product
Design
Testing
CAE
Product
Parts
SOP
• OEM
• B&W
• OEM
• B&W
• Supplier
• OEM
• B&W
• Supplier
•Project developing process
•Controlling according the
various demands of project
periods

•Project planning and
controlling
•Cost controlling
•Release controlling

Our services | Concept design and Predevelopment
From concept sectioning up to the whole concept creation B&W is specialized to realize a whole
body concept for our customer.
The main tasks are packaging, functional analysis up to even detailed structure design for
permanent optimization.
Reference projects:
VW253, VW313,
VW411, VW321
•Development of basic
conceptual designs
• Package and
functional inspection
• Detail engineering and
tolerance analysis
• Creation of
design sketches

Our services | Concepts & Research
As one part of the pre-development there are various concept proposals to create.
B&W is performing innovative ideas in cooperation of 3D designing and
prototyping center by implementation of all customer requests and demands.
• Sophisticated
system specifications
• Component
development
• Specialised in
implementing
current trends
• In-house modelling
and prototyping
• In-house research

Our services | Predevelopment & Components
B&W is performing in the pre-development all kind of installations and construction
space investigations in advance to optimize constructively the relevant components
according legal law.
• Concept creation
• Installation study
• Supplier support
• special-purpose vehicles
• Light & Vision
• Simmulations
• CAE calculation
• Benchmark analysis
• Light weight analysis
• Packaging and space
anaysis

Creating of gap & flushness plan
• Technical specification documents
• Concept sections
• Adjustment documents
Package and functional investigation
• Space research or study
• Testing the ability to assemble
• Assembly and disassembly examination
• Ergonomics research or study
• Level concepting
Detail design and tolerance analysis
• Construction of 3D-data
• Creating joint corridor
• Recess research (Eindrehuntersuchung)
• Creating X-flanges
Our services | Predevelopment & Components

Our services | Class-A surfacing
• Exterior
• Interior
• Lighting
• Parametric
Proving fully assembly functions by the creation of basic plans based on package investigations
regarding legal laws and detail design of components including tolerance analyses for existing
components and new components of new vehicles.
To ensure not only the assembly during the production process there is as well the maintainability
and the exchange of components an issue in the focus of B&W.

Our services | Class-A surfacing
Class-A surfacing
• Prototyp surfacing
• Series surfacing
• Concept cars
• Front light surfacing
• Rear light surfacing
• Design concepts
• 3D Renderings & visualisation
• Parametric

Our sevices | Exterior
• BIW structure
•Doors
• Hoods, bonnets & lids
• Tail gate
• Bumper
• Spoiler
• hang on parts (plastic)
• Sealings
B&W is developing the matching material requirements regarding the vehicle design and model
interpretation. Steel, aluminum, magnesium, fiber-reinforced plastics and composites are used
according to the requirements for rigidity and crash impacts.
The extensive know-how of our employees ensures our customers a high standard of quality in all
areas of the surface creation and as well the abstraction of the grey zone.
In addition to the door and hood systems, we accompany other parts such
as spoilers or bumper in the continuous development.
Reference projects:
VW411, VW373,
SK316, SK486

• Erstellung des Leitungsroutings und Auslegung
Kraftstofffilter für das Kraftstoffsystem (Abb.
oben)
• Konstruktive Umsetzung von Klimakreisläufen
• Mechanisch einstellbare Lenksäule
• Elektrisch einstellbare Lenksäule (Abb. rechts)
Our services | Exterior
Development of the body structure
• Roof & side panel
• Body structure
• Fender
Development of hood, bonnet and lid
• Bonnet, hood or lid
• Tail gate & rear lid
• Locking system
• Gas springs
• Hinges
Development of doors
• Frameless doors
• Door handle, door knob, handgrip
• Locking sytem
• Sealing, sealing profile
• Positioning of electrical components
Secured structure by assembly concepts, and feasibility check, welding
feasibility check and proved CAE results.
Optimization of weight and amount of parts by intelligent design.
Parametrically defined interface areas for quick styling updates.

Our services | Exterior
Development of plastic hang on parts
• Frontend
• Rearend
• Rear spoiler
• Wheel house shells
• Side decoration
• Plastic mounting bracket
• Deform elements
Designing of front and rear-end layout according concepts and detail
design regarding legal law requirements.
Integration of styling and functional features.

Our services | Interior
•Dashboard
•Center console
•Multifunctional door
panels
•Attractive interiors from
roof to carpet
•Seat development for
any requirement
•Trunk and cargo
management
Reference projects:
VW253, VW321, VW313
VW411, SK253, SK481
B&W is designing the interior components by permanent dialogue between the customer
development center and suppliers to ensure a perfectly fitting to the respective type of car.
We develop solutions for existing carrier components and as well for new features such as panels,
structure carriers and acoustic insulation components. According legal laws and regarding all
technical requirements for design and vehicle safety B&W is ensuring highest quality standards.

Multifunctional Dashboard and Console
• Complex functional and load carrying systems
• Kinematic systems
• development of
- integrated passenger airbag systems
- heating and air conditioning systems
• Suspension components
• Integration steering wheel
• Ambient lighting
Materials parameters
• PP injection
• ABS incl. foam and PVC slush
Process parameters
• ultrasonic welding
• vibration welding
Regulation
• C-NCAP
• CFD analysis
B&W is designing dashboard and center console assemblies from
A to C class standards and commercial vehicles as well regarding all
requirements for various materials
Our services | Interior Dashboard and Consoles

Multifunctional door panel development
• Pull handle
• Shelves
• Door opening
• Attachment concepts
• Parametric representation of hole patterns
Materials parameters A Class door trim
• Frame part: PP injection
• Armrest : Fabric and foam shelves
• Insert part : Fabric laminated
Materials parameters B Class door trim
• Frame part: PP injection
• Railling : Foil injected
• Armrest : Natural fiber and foam
• Insert part : Natural fiber and fabric
B&W is designing door trim assemblies from A to C class standards
and commercial vehicles as well regarding all requirements for
various materials
Our services | Interior Door Trim

Our services | Interior Door Trim
Materials parameters C Class door trim
• Frame part: PP plus
- Fabric (insert part)
- Foil injected (storage wall)
• Railing : ABS plus PVC slush
• Armrest : ABS plus PVC slush
• Decor : Wood, aluminium, IMD
• Pocket Box: ABS
• Cover : PP
• Handle : ABS incl. IGP (GID) and TPU
Materials parameters commercial vehicle
• Frame part : PP injection
• Armrest : ABS plus foil injected
• Insert part : ABS pls PVC slush
B&W is designing door trim assemblies from A to C class standards
and commercial vehicles as well regarding all requirements for
Various materials

Our services | Interior
Development of the roof and the pillar trim
• Headliner
• Storage concepts
• Pillar trims
• Air vents
• Handles
• Sun visors
Development of floor lining / carpet
• Damping
• Lining / carpet
• Thermal measures
• Acoustic measures
Seat development
• Complete seat structure
• Functionality
• Comfort
• Kinematics
• Mechanics

Our services | Interior Headliner
Multifunctional headliner system
• Pull handle
• Sun visor
• Center Console
• Attachment concepts
• Integration of sun roof systems
• Integration of head airbag systems
Materials parameters
• Glas fiber
• Fabric laminated

Our services | Interior Pannel Trim
Components
• A, B, C pillar lower and upper
• scuff trim
• wheelhouse trim
Multifunctional panel trim systems
• Integration belt system

Our services | Interior Trunk Trim
Components
• Wheelhouse trim
• Bottom plate
• Tailgate trim
• Storage boxes
• Lid trim
• Parcel Shelf
Multifunctional trunk trim systems
• Integration tooling box
• Kinematic system parcel shelf
• Multifunctional double layer storage system

Our services | Interior Carpets and Damping
Components damping
front wall
engine brake booster
cross beam
bottom
carpet
damping
engine

Our services | Interior Seats
System and Components
• Hang on parts
• Handles
• Seat structure
• Integration belt system

Our services | Interior And Exterior Release Service
Support
• Release process
• FMEA
• Engineering change management
• Investigations of quality complaints
• Developing of assembling documentation
• Design improvement management
The release process takes part as an essential procedure during product
developing.
B&W provides additional to the development process the support of all
relevant requirements of project documentation for any product release.

Our Customer Projects | Germany VW Projects
SK253 Skoda
VW Polo
VW Scirocco
VW Passat NMS
VW Touran
VW Tuareg
VW Sharan
VW EOS
VW Golf V
VW Golf Plus
VW Up
VW Tiguan
VW Jetta

Our Customer Projects | Shanghai VW Projects
VW253
New Santana
VW253
Santana Derivat
VW253
Santana GP
SK253
Skoda Rapid CN
SK253 Skoda
VW321
New Lavida
VW313
Grand Lavida
VW373
A Plus (SOP 2015)
VW411
Passat GP CN (SOP 2015)

Our Customers | Other OEM Customers

Our Customers | Supplier Customers

Contacts | Locations
B&W Automotive Engineering
(Shanghai) Co. Ltd.
988 Hejing Road, Anting Town
Jiading District
201805 Shanghai
Tel.: + 86 (21) 5956 8633
Fax: + 86 (21) 5956 0024
Hauptsitz Oebisfelde
Gewerbegebiet West 3
D-39646 Oebisfelde
Tel.: + 49 (0) 39002 851-30
Fax: + 49 (0) 39002 851-52
Niederlassung Wolfsburg
Brandgehaege 23
D-38444 Wolfsburg
Tel.: + 49 (0) 5308 5223-0
Fax: + 49 (0) 5308 5223-999
E-Mail Adresse: info@b-w-automotive.com
Homepage: www.b-w-fahrzeugentwicklung.de
Stand:
Ersteller:
Company Presentation
06.09.2015
Sales contact: Caleb Sun
Sales Manager
Caleb SUn （Mr.）
Email：jiale.sun@b-w-automotive.com
Mob.: +86 1370 1967 803

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