Buzzplant specializes in developing cutting-edge online marketing strategies to promote clients' events, products, or services and generate buzz online. Their strategies involve targeting audiences with strong, well-thought out marketing messages and encouraging word-of-mouth activities. Buzzplant uses technology to monitor social media conversations, identify influencers, and engage customers in real-time to track campaign performance. Their process involves initial project planning, developing proposals and budgets, defining projects, collecting client materials, and preparing marketing elements and activities.