BUSM 1227 International Business –Marking Rubric for Essay How does international business achieve its internationalization objectives in the contemporary context? Not achieved Basic Competent Proficient Excellent 1) Overview of organization & its MNC status and international objectives in regards to vital company statistics, industrial products and countries in which it operates in. 0 Not achieved 2 Key aspects of the company were missing so that it did not provide for a solid base for analysis and evaluation further on in the report. 3 Very little vital company statistics, its internationalisation objectives, industrial products and countries in which it operates were covered, linked to internationalisation strategies or linked to the target market. 4 A few vital company statistics, its internationalisation objectives, industrial products and countries in which it operates were considered missing or not linked to the internationalisation strategies of the firm or the target market. 5 Vital company statistics, its internationalisation objectives, industrial products and countries in which it operates in were fully covered and linked to the firm’s internationalisation strategies and the target market. 2) Analysis of the internationalization process using internationalisation theories in academic sources and in class. 0 Little or no analysis in this essay 2 The analysis was rudimentary at best. There was no clear connection between the organization’s actions in the international context and the relevant literature. 3 The actions of the organization were described and there was some reference to relevant literature. However the links between the literature and the actions of the organization in the international context were tenuous or were to narrow in angles examined. 4 Key aspects of the literature were applied to the actions of the organization. The literature was effectively used to analyse the key internationalization issues. 5 Evidence of creative insight and originality in terms of comprehension, application and analysis and at least some synthesis of the international context and the actions of the organization in a broad range of aspects. 3) Evaluation: You were required to evaluate the actions of the organization. 0 Not completed 2 This section was superficial. The lessons learned and/or the insights were only a summary of the analysis. Claims were not supported with evidence 3 While the evaluation of the organization’s actions was completed it was largely descriptive, but had some recommendations for the improvement of the firm’s internationalisation process. It is important to use evidence to support claims. A higher grade would have been achieved if you had used the experiences of the organization to articulate some insights into the international business environment. 4 The evaluation was well done with the actions of the organization critically evaluated and suggested improvements identified. M ...

1. BUSM 1227 International Business –Marking Rubric for Essay
How does international business achieve its internationalization
objectives in the contemporary context?
Not achieved
Basic
Competent
Proficient
Excellent
1) Overview of organization & its MNC status and international
objectives in regards to vital company statistics, industrial
products and countries in which it operates in.
0
Not achieved
2
Key aspects of the company were missing so that it did not
provide for a solid base for analysis and evaluation further on in
the report.
3
Very little vital company statistics, its internationalisation
objectives, industrial products and countries in which it
operates were covered, linked to internationalisation strategies
or linked to the target market.
4
A few vital company statistics, its internationalisation
objectives, industrial products and countries in which it

2. operates were considered missing or not linked to the
internationalisation strategies of the firm or the target market.
5
Vital company statistics, its internationalisation objectives,
industrial products and countries in which it operates in were
fully covered and linked to the firm’s internationalisation
strategies and the target market.
2) Analysis of the internationalization process using
internationalisation theories in academic sources and in class.
0
Little or no analysis in this essay
2
The analysis was rudimentary at best. There was no clear
connection between the organization’s actions in the
international context and the relevant literature.
3
The actions of the organization were described and there was
some reference to relevant literature. However the links
between the literature and the actions of the organization in the
international context were tenuous or were to narrow in angles
examined.
4
Key aspects of the literature were applied to the actions of the
organization. The literature was effectively used to analyse the
key internationalization issues.
5
Evidence of creative insight and originality in terms of

3. comprehension, application and analysis and at least some
synthesis of the international context and the actions of the
organization in a broad range of aspects.
3) Evaluation:
You were required to evaluate the actions of the organization.
0
Not completed
2
This section was superficial. The lessons learned and/or the
insights were only a summary of the analysis. Claims were not
supported with evidence
3
While the evaluation of the organization’s actions was
completed it was largely descriptive, but had some
recommendations for the improvement of the firm’s
internationalisation process. It is important to use evidence to
support claims. A higher grade would have been achieved if
you had used the experiences of the organization to articulate
some insights into the international business environment.
4
The evaluation was well done with the actions of the
organization critically evaluated and suggested improvements
identified. More could have been made of your analysis of the
organization – the analysis provided you with an opportunity to
articulate insights about the international business environment
more generally.
5
This evaluation was exceptionally well executed. The
evaluation of the organization was based on the evidence
(actions and literature). It also summarised the analysis and
gave recommendations for the improvement of the company’s
internationalisation process. You demonstrated a capacity to
apply the lessons learnt to the broader international business
environment.

4. 4) Country Analysis
0
The analysis was vaguely and poorly done (such as Generic
SWOT/PESTEL).
2
The analysis was superficial. Some information were
incorporated but not clearly related to the industry.
3
Some key socio-cultural factors were used but and links with
the industry and MNC well.
4
Strong focus of key country factors. Essential indicators are
used to analyse the country.
5
Excellent analysis of the country. Key IB theories and
indicators are incorporated in the analysis.
5) Quality of information
0
Poor in quality and not relevant information.
2
Some relevant information but lack of variety (i.e. focusing on
website)
3
Some key information were used. However, the links between
literature and information were not clearly drawn.
4
Relevant information from various sources. Links between
literature and information were made.
5
Excellent, updated and relevant information from key academic
journals in IB, news, reliable websites, strong links between
literature and information.
6) Incorporation of international business theories

5. 0
No IB theories are used to form arguments.
2
IB theories are used but not directly related to the analysis.
3
Some IB theories were used and show some links with the
analysis.
4
The links between IB theories were clearly made. IB theories
were appropriate with the analysis.
5
Excellent incorporation of IB theories to the case. Relevance of
IB theories is strong.
7) Reflections on UN Global Compacts and MNC
0
Fail to relate with the essay
2
This section was poorly written and shows no strong links with
the essay.
3
General ideas on the UN Global Compacts and IB were made
and concluded.
4
The links between UN Global Compact principles and MNC
were clearly highlighted. Strong points were made here.
5
Strong articulation of UN Global Compact focus. Links with
international business were clearly made.
8) Writing, clear succinct sentences & well-structured

6. paragraphs
0
Very poorly constructed sentences and paragraph. Many
spelling and grammar mistakes.
2
The writing and lay out of this essay was basic at best.
Paragraphs were not well structured and the essay lacked
coherency. It would have benefitted from a good edit. Spelling
and grammar needed to be substantially improved.
3
While the overall structure was evident the links between
sections and paragraphs were weak.
Editing and proof reading would have improved this essay.
Check paragraphs for clarity of purpose.
4
This essay was clearly organised and the arguments well
developed. The links between the organization, the
internationalization process and the literature were clearly
highlighted. Minor editing would have improved this essay.
5
Very well organised with clear, well developed arguments. The
literature was very well integrated.
9) Referencing & use of sources
0
No references, one reference, all references lack academic
credibility or very poorly done.
2

7. A limited number of sources were used or were not considered
academic in nature.
Significant errors were made. The sources were not related to
the argument or analysis.
3
A number of sources were used. While sources were cited they
tended to be plonked on the page without explication or
justification.
4
Generally the sources were properly acknowledged though there
were minor errors or omissions.
5
A good range of sources were used.
All references / citations were completed without error.
10) Overall argument
0
Very weak or incoherent
2
Demonstrated a superficial understanding of the
internationalization process and issues in the international
context, but with very large gaps in evidence and reasoning or
inability to source from academic resources.
3
Competent understanding of the of internationalization process

8. and an appreciation of some of the main issues though there
were gaps in evidence or reasoning
4
Strong grasp of the internationalization process and an
appreciation of key issues. A more subtle analysis would have
resulted in a higher grade..
5
Evidence of creative insight and originality in terms of
comprehension, application and analysis with at least some
synthesis and evaluation.
Author: Natt Pimpa AUTHOR * MERGEFORMAT
Save Date: 27/01/2016
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