RHL is a subsidiary of RVI founded in 1964 in India. By the 1980s, RHL was facing financial troubles. To turn the company around, RHL implemented strategies to increase profitability and pursue new growth opportunities while managing its labor situation and people effectively. RHL developed a strategic plan within 5 years to double sales, triple profits, and decrease its effective tax rate of 76% through manufacturing and business investments. The plan aimed to launch new products and a satellite plant to qualify for tax reductions.