Uneak White's Personal Brand Exploration Presentation
business plan.pptx
1. Introduction of Team Sheet
1
Name of team members:
• Paromita Shah
• Rishabh Tyagi
• Sarthak Nautiyal
• Rishabh Saxena
• Rohit Jamliya
• Raj Nandini
2. Problem to be solved
• EVERY YEAR THERE IS A WASTAGE OF AROUND 30% OF PERISHABLE GOODS DUE TO LACK OF
COLD STORAGE FACILITY.
• FLUCTUATION IN THE RATES OF VEGETABLES AND FRUITS IN DIFFERENT A REAS DUE TO DAY
TO DAY SELLING.
2
3. Business Idea
Our objective is to get into B2B rental services to fulfil farmer’s need of cold storage of all types
of perishable goods.
Storage in a controlled temperature and hygienic condition is one of the essential requirement
each of agriculture products like tomato, mango, lichi etc.
The storage facility will be provided to the farmers to use the produce in the off season as well
as around the year.
3
4. 4
• Bank
• Investors
• Google clouds
• Payment
processors
• Platform
development
• Hiring employees
• Reaching out to
potential customers
• Tech platform
• Machineries
• Perishable goods
• Reserving
perishable
commodities.
• Stability in cash
flow
• Personalized
experience
• Feedback
forms
• UGHAAN App
• Website
• Social media
platform
• YouTube channel
• Farmers
• Companies into
agriculture
sector.
• Employee payroll
• Legal expenses
• Marketing and ads
• Tech platform costs
• Maintenance cost
• Rupees per crate
5. Total Market
There is a huge market availability in India and an expected market growth of 8.2% in this sector.
India has about, 8200 cold storage facilities as of 2020.
75% of existing cold storage is functional
5
6. SWOT Analysis
STRENGTH
• Available market
• High Revenue Return
• Hygienic Quality
• Government intervention
WEAKNESS
• Availability of electricity.
• Malfunction of machineries.
• Lack of experience in working with regions.
OPPORTUNITY
• Growing market of about 8.2%
• Warehousing facility
• Penetration in different market.
THREAT
• Failure of crops due to natural calamity
• Irregular government policies.
6