The document outlines the comprehensive procedures and requirements for starting a business, emphasizing the development of a business plan which serves as a detailed proposal for obtaining financing and organizing critical data. It includes guidance on essential components of the business plan such as company description, product description, market analysis, and financial plan. Additionally, the document highlights the importance of understanding target markets and competitive advantages in the planning process.

1. 1
Starting a Business
Understand the procedures and requirements
for starting a business.

2. 2
Starting a Business
•1. Develop a Business Plan
•2. Acquire Finances
•3. Meet Legal Requirements

3. 3
Develop a Business Plan

4. 4
What is a Business Plan?
• Business plan is a document that describes the various
external and internal elements involved in starting a
business or in expanding an existing venture amidst a
dynamic business environment.
• Business Plan is a detailed proposal that describes a new
business.

5. 5
Business Plans are:
•Presented to potential investors and lenders
•Most business plans are 30+ pages

6. 6
Purposes of a Business Plan
• Business Plans are used to:
• Obtain Financing
• Banks and Potential Lenders require a business plan
• Helps organize and analyze data critical to new business.
• Provides a start-up proposal
• Provides and outline to follow when starting the business.

7. Business Plan
By: Orlando M. Kiwaon

8. Chapter I
Executive Summary
A. The Company
Brief narrative description of your
Company, address and ownership

9. B. The Product
• Brief narrative description of your product like name,
uses and competitive advantages. Describe the availability
of materials used and the sources of these materials to
produce your product. Give a brief description on how
your product is produce and the technology being used to
produce your product.

10. C. Market Analysis Summary
a. Brief narrative description of your target market, market trends
and potential.
b. Brief narrative description of promotion, sales strategy and
distribution channels.
c. Brief narrative description of your other producers/processors of
products the same or similar with your product.

11. D. Management Summary
• Brief narrative description of the organizational structure of your
organization and the implementing unit manage the business.

12. E. Financial Summary
•a. Brief narrative description of your
financial assumptions as to income and
short interpretation of the financial
ratios. sample

13. Chapter II
Company Description
A. What form is the company. Is it a sole proprietorship, a
cooperative, an association or a family owned corporation
B. Who are the Owners of the Company
C. History of the Company. When was the company
established. Is it a new company or old company.
sample

14. Chapter III
Product Description
• Is it a product or a service
• Is it a single product or service or multi-product or service
• What it is made of and sources and availability of materials
• What is the unique value proposition of your product that customers are
willing to buy.

15. • What are the unique features of your product or service compared with your
competitors.
• How is it made
• What is the technology being used.
• How is it packaged
• What are other products or services that can be developed in the future by
the company.
sample

16. Chapter IV
Marketing Plan
A. Target Customers
B. Demand of the product
C. Supply of the Product
D. Demand and Supply Gap
E. Marketing Cost
F. Pricing
G. Marketing Arrangement
sample

17. Chapter V
Production Plan
A. Production Process
B. Production Cost
sample

18. Chapter VI
Organization and Management Plan
A. Organizational Structure
B. Functions
C. Management/Employees
D. Trainings Required
sample

19. Chapter VII
Financial Plan
A. Financial Assumptions
1. Projected Volume of Production
2. Projected Production Cost
3. Projected Production Cost per unit of Product
4. Projected Selling Price per unit of Product

20. 5. Percent in Mark-up in price per unit of product
6. Total of products produced
7. Increase in Production
8. Increase in Production Cost per year
9. Increase in selling price per unit of product per
year
10. Depreciation cost of equipment, tools &
building

21. B. Projected Cash Flow
C. Projected Income Statement
D. Projected Balance Sheet
E. Financial Ratios
sample

22. Chapter VII
Attachments/Appendices
A. Cover Letter
B. Business Plan
C. By-laws
D. Barangay Clearance, Police Clearance, Mayors Clearance and NBI Clearance
E. Others
1 Work and Financial Plan
2 Monthly Cash Flow
3 Gant Chart of Activities
4 Documentation per activity

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