Business Plan Presentation
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This document provides information about a proposed business called Sodexo Distance Dietetic Internship located in Charleston, South Carolina. It summarizes the business model, industry landscape, SWOT analysis, personnel structure, and marketing plans. The business aims to utilize local farmers and markets, provide educational cooking classes, and increase catering with a goal of 5% gross margin. It identifies strengths such as equipped facilities and expertise in food/nutrition, and weaknesses like lack of reputation. Opportunities include the local economy and consumer interest in local foods, while threats include health inspection issues or competition from other incubators.
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Business Plan Presentation
- 1. Alex K, Jamie L, Kim S, Meg M Sodexo Distance Dietetic Internship 2013
- 2. Location Location: Charleston, South Carolina
- 3. Solution/Benefit • Robust farmer and retail market • Currently no direct competitors have been identified • Increase in catering businesses and food trucks • Educational space for cooking/health related classes
- 5. Industry and Market Landscape • Local and sustainable initiatives • Expertise o Nutrition (RD) o Business o Regulations (USDA, FDA) • Connected
- 6. Economy • Small business increase • Increase shift to supporting local economy Population trends • Homegrown goods • Retiring Baby Boomers Communication/media • Businesses advertise Facebook, Twitter, Instagram, blogs • Globalization of the marketplace- online sales Trends Affecting Business
- 7. SWOT Strengths Fully equipped facility Competitive/economic price structure Expertise in food and nutrition 24 hour availability Physical location Suitability Quality tools and machinery Weaknesses Lack of reputation Limited financial base Lack of clear vision for marketing Opportunities Strong economy Rise of local farming in the area Consumers seeks local and fresh foods Threats Suspension of operations due to any in compliance with health inspections Two local culinary incubators located 120-130 miles from desired location may serve as a threat
- 8. Personnel and Organizational Chart Operations Manager Meg Mangan Registered Dietitian Kim Sleeman Office Manager Alex Kenefic Accounts Manager TBD Kitchen and Equipment Manager Jamie Luu
- 10. Floor Plan
- 11. Our Website
- 12. Thank You
Editor's Notes
- We are excited to present to you our business plan.
- We find our business setting up camp in the historical and thriving city of CHS SC. Here we discovered an opportunity for us to fill a unique void and niche No incubator kitchen setup to exclusively serve food manufacturers is available within a 100 mile radius of Charleston, SC
- Only incubator kitchen that offers services by RD/Cooking classesincreasing the use of kitchen for small businesses who want to use more locally grown foods/farmers themselves The closest incubator kitchen is 100 miles away in Atlanta, GAdue to economy – very expensive to purchase the equipment needed and to get the kitchen certified
- Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a service.I. E.: cable television, internet providers, software providers, business solutions providers, fitness clubs, and pharmaceuticals.At Kitch-In, our legal structure will be a corporation and specifically an S corporation. Of the options (sole proprietorship or partnership), we feel this is the best option, offering debt and obligation liabilities. Establishing a corporation creates limited liability to the debts incurred by the corporation. Further, a corporation provides the ability to transfer ownership in the form of stock.
- Primary focus on food producers with end retailer secondary in the market chain.Local/sustainable – increase in catering and food trucksCharleston and surrounding areas offer robust farmer and retail market. In fact a Food truck federationexists in CharlestonConnected – the kitchin will serve as a networking site for similar businesses
- Inverse relationship between downturn in economy and small business startups (In control of their employment- feeling of self-worth)Students are studying how to become an entrepreneur in college, and retirees are starting new careers after their careers in larger corporations.Pricing trends have also been noted in the recent past. Discounting, coupons, bundlesOffer discounted rental space, bundling rental service with education We will share these trends and offer suggestions to use for their own business.Instant information (Communication/media)Homegrown and locally made productsOnline communication feeds need to feel included in a communityLocal and organic produce and other products are incredibly popular right now
- How/Where To Advertise Kitch-InOnline Newspapers: Local in Charleston - Charleston City Paper, Low Country Today, Post and Courier, Regional Bus. Journal, TheDigite, South Carolina State – The State Radio: Approach local radio stations and as to be included in a segment to promote our business. Possibly radio commercials. Television: Approach local news stations and ask for a segment to promote our businessBrochures: Pass out brochures to local businesses, public space, community gathering places, catering companies, farmer’s market, or local farmers Internet: use social media (Facebook, Instagram, Twitter) to promote our business Groupon/Social Living: offer discounts via Groupon/Living SocialFood trucks: Attend food truck rallies to promote our business Local Food Expos, Food and Wine FestivalsFor Cooking Classes specifically: local colleges, churches, small companies, or gyms