A unique opportunity exists to build a planning platform using forecasting, optimization, and machine learning algorithms to support marketing, operations, and pricing strategies. Currently, there is little data integration across workstreams to accurately assess how each area's actions impact others. The proposed platform would combine all company data, enable forecasting of trends under strategic decisions, find optimal decisions within and across workstreams, and provide interactive analytics - all on a cloud-based data platform for fast, contextual decision-making.

1. a unique opportunity for planning to become a
thought leader for the business
Business optimization
By insight & analytics

2. objective
to combine forecasting, optimisation and machine learning
algorithms to build a planning platform, sat on a fast, cloud-
based, contextual, datamart

3. Why do we need this?
Ops
marketing pricing
Marketing, ops and pricing sme’s
discuss and implement strategies,
but there is little data to
support how each areas actions
impact the other. Therefore,
assumptive impact assessments
are made

4. Optimal zone best
sales
zone
low cost zone
A better data model places sme’s into the optimal decision zone
Ops
marketing
pricing
* For illustration purposes only

5. What is required?
In order to do this, There are 4 key work streams:
1. Data platform
Having all your data on a single server makes data decisioning fast
2. forecasting
The business need to see how future trends are effected by strategic decisions
3. Optimisation
Data would tell us what is the optimal decision within a Workstream, or how a decision conflicts with other initiatives
4. Analytics
the forecasting and optimisation models would be viewed through an interactive analytical tool