The document outlines a business plan for an art gallery called R&S Gallery in the virtual world Second Life. The business is a joint venture between the author and their partner Yeonju. They will showcase and sell the artworks they have created to help immerse players in Second Life. The partners decided to work together to diversify the art styles offered and split profits evenly each week regardless of whose pieces sell. They each have different roles, with the author focusing on marketing and Yeonju managing the shop.

1. BUSINESS MODEL

2. • Our chosen form of business was to launch an art gallery in Second Life. This is a joint business venture
with Yeonju.
• Our business model is to showcase arts we have created in the art gallery and have them available for
purchase for decorative purposes.
BUSINESS MODEL

3. WHY?
• Some galleries are purely for viewing purposes,
some galleries does commissions and others sell
other peoples art works.
• Role-playing is quite significant in Second Life, and
for some users to fully immerse themselves into
the virtual environment, they will purchase these
arts through in-game vendors rather than
obtaining images through an external source (e.g.
Google image search) because the latter will
break the role-playing immersion.
• I have been drawing for most of my life and I
always wanted a exhibition of my own.

4. PARTNERSHIP
• Yeonju and I decided to work together as business partners because
we can both contribute to the art but also we have different drawing
styles, thus diversifying the art range.
• At the end of each week Yeonju and I have agreed to split any
revenue evenly, 50/50, regardless of whose artwork has been
purchased.
• Each of us have different roles within the business. I am in charge of
marketing and promotion whereas Yeonju is the shop manager and
overall supervisor.
• Both of us are shared owners and have equal amounts of power in
the business.

5. ADVERTISING
• I have created a Facebook page where I can upload artworks available in
the gallery.
• I will post future events and sales on to the news feed
• Lastly I have made a post in the Second Life community forums to get more
direct attraction from the Second Life player base as well as Flickr.

6. R&S GALLERY
We have art works in a variety of styles including digital art, fine art, and mixed-media works.

8. PROFIT