Pharma companies have started gathering more and more information about customer relationships through Sales force automation(SFA) tools. Information is available in tools but to get something meaningful out of it may take a lot of time and effort. That’s where Business intelligence(BI) comes into picture - BI as a tool can look through all the data and come up with meaningful answers in a very short time. In this blog we have tried to cover some of the analysis that can be done on SFA data.