Business environment
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The document discusses business environment and its components. It is made up of micro and macro environment factors. The micro environment consists of an organization's suppliers, middlemen, competitors and consumers. The macro environment includes physical, economic, social, cultural, legal, political and technological factors both within the organization (internal) and outside (external). Some external factors are controllable while others are uncontrollable. The document also mentions SWOT analysis which evaluates an organization's strengths, weaknesses, opportunities and threats.
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Business environment
- 1. BY GVVSV PRASAD BABU Lecturer in commerce Govt.Degree College, Narsipatnam
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