Business Blueprint: How to Sell iThemes Products and Services to Your Clients
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Learn tips and strategies for using your iThemes Toolkit membership to build and grow your business, including ways to package services and retainer projects for products like BackupBuddy, iThemes Security and iThemes Sync.
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Business Blueprint: How to Sell iThemes Products and Services to Your Clients
- 1. Business Blueprint An iThemes Special Presentation
- 2. Is this truly a business for you?
- 3. Remember this Number! 350
- 4. BackupBuddy
- 5. BackupBuddy - Monetized $75 - $150 / month Providing a Backup Service (Piece of Mind Package) Remove need for additional Dev Servers Migration System
- 7. iThemes Security - Monetized $75 - $150 / month Providing a Security Service (Piece of Mind Package) Health Checks for the System Better Control of Users and System Usage
- 9. iThemes Exchange - Monetized $2500+ If anything is going to go wrong with a site, its going to be an ecommerce site. (Murphys Law) The moment a client says “ecommerce” - you need to be thinking 2x-3x current bid price.
- 10. iThemes Sync
- 11. iThemes Sync - Monetized $35 - $75 / month Monitoring Service (Piece of Mind Package) Free up your dev time for better efficiency Organize and prioritize
- 12. DisplayBuddy
- 13. Mobile
- 14. Mobile - Monetized $250 - $500 Sometimes the site you build for a client just won’t work right with the responsive design. So, you whip out Mobile to create a mini-site that is served on specific devices.
- 15. EmailBuddy
- 16. BoomBar
- 17. Tailored Login
- 18. Other items to monetize ● Frolic - Social Network objects ● ThumbsUp - Community Voting ● Builder & LoopBuddy ● Training Ideas ● Stash ● Unbranded Tutorials
- 19. Twelve Clients a Year One Time (upcharges) : $350 - $3500 per client X12 clients $4,200 - $42,000 MORE *** Residual (monthly) : $75 - $350 per client x 12 clients = $900 - $4,200 / month x 12 months = $10,800 - $50,400 MORE
- 20. What was that first number $350 ???? Taking the low number ideas $15,000 EXTRA a year
- 21. Recap If for every client (1 client a month) you charge $350 more per bid contract… and $75/month in ongoing fees/maintenance/piece-of-mind packages…. You will increase your bottom line by $15,000 So is $350 worth it?
- 22. Business as a Freelancer 1. Price your pricing for what YOU need to survive in business… not in response to what you see on Fiverr 2. Don’t undersell yourself. Keep your prices up and instead incentivize the package to close the deal.
- 23. Business as a Freelancer 3. Work with the tools that you know. It takes time, money, and energy when you need to learn a new tool. So maximize the long-tail of that investment. 4. Raising your bottom line and making your workflow more efficient will enable the growth of your business.