BUSI 520 Marketing Management Group Project (MMGP) Instructions By the first day of this course, you will be assigned to a group by the instructor where you will work with fellow group members to complete the Marketing Management Group Project (MMGP). While the project will be completed as a group, each group member must complete an individual assignment in Modules/Weeks 2, 3, 5, 6, and 7. The group’s first 2 tasks are to select a group leader and a project topic. This can be an existing product, service, or organization, or one created by the group. The instructor must approve the topic by Sunday of Module/Week 1 in order for the group to proceed with the first MMGP assignment. There are no co-leaders or rotating leaders. One person will serve as leader for the entire session. Although you will be interacting with the group on a daily basis, you must complete your assignments independently of the group. The group leader is responsible for assigning the individual components for each group assignment, or this can be done by members. Components must be divided as equally as possible among group members. Under no circumstances will one member complete all of the components in a given module/week. Each member must create an individual thread in the appropriate Group Discussion Board Forum, as this is the basis for full credit for the thread. Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Each of the parts of the Market Management Group Project (MMGP) must follow this format: · Discussion of the research · Inclusion of corroborating research about the theory and/or your product · Analysis and discussion Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content. Once the papers are graded and instructor comments are provided, ...

1. BUSI 520
Marketing Management Group Project (MMGP) Instructions
By the first day of this course, you will be assigned to a group
by the instructor where you will work with fellow group
members to complete the Marketing Management Group Project
(MMGP). While the project will be completed as a group, each
group member must complete an individual assignment in
Modules/Weeks 2, 3, 5, 6, and 7. The group’s first 2 tasks are to
select a group leader and a project topic. This can be an existing
product, service, or organization, or one created by the group.
The instructor must approve the topic by Sunday of
Module/Week 1 in order for the group to proceed with the first
MMGP assignment. There are no co-leaders or rotating leaders.
One person will serve as leader for the entire session.
Although you will be interacting with the group on a daily
basis, you must complete your assignments independently of the
group. The group leader is responsible for assigning the
individual components for each group assignment, or this can be
done by members. Components must be divided as equally as
possible among group members. Under no circumstances will
one member complete all of the components in a given
module/week. Each member must create an individual thread in
the appropriate Group Discussion Board Forum, as this is the
basis for full credit for the thread.
Each individual assignment must include a title page that has
the name of the project topic and the specific questions being
addressed, be 2–4 full pages (12-point Times New Roman font,
double spaced), and include a separate references page. All
content must show direct application to the topic and exclude
definitions of terms and general explanations of generic
marketing topics.

2. When completing an assignment for a given module/week, you
must view the entire course textbook (all chapters) as a resource
for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those
corresponding with the module/week in which the assignment is
located. While the effort has been made to ensure that all
material necessary for assignment completion is found in the
textbook, contact the instructor immediately if information
needed to complete the assignment cannot be located in the
textbook. The instructor will then provide instructions on
locating the required material.
Each of the parts of the Market Management Group Project
(MMGP) must follow this format:
· Discussion of the research
· Inclusion of corroborating research about the theory and/or
your product
· Analysis and discussion
Quotes must be minimized and long quotes (40 words or more)
avoided. Outside sources to be cited include scholarly
marketing journals, practitioner publications, and the course
textbook. Assignments must be submitted directly to the Group
Discussion Board Forum and contain a Microsoft Word
document with the exact same content.
Once the papers are graded and instructor comments are
provided, each member will edit his or her paper accordingly.
The group leader or designated member will compile the edited
documents into a cohesive document for that module/week.
For the final project, the group will compile the 5 group
discussion board forum assignments into 1 cohesive document.
The final project document must be edited by the group leader
or designated members, and submitted to SafeAssign to check
for plagiarism issues (3 draft checks are available). The final

3. document must be uploaded to the MMGP - Final Submission
link, which will be checked by SafeAssign, by Friday of
Module/Week 8.
The final document must include a title page listing the full
names of all active members, a brief introduction delineating
the purpose of the project, a separate section (with heading) for
each content component, and a 2-page recommendations and
conclusions section. This section must offer suggestions for
strategic or operational changes based on the research that has
been conducted. The total length (not including title page and
references) must be less than 50 pages. At least 25 scholarly
resources must be used.
Page 1 of 1
1. Venkata Bora - Tuesday, August 6, 2019, 11:30 AM
I really enjoyed knowing much about managerial Finance
throughout the course, I learned importance and need of
Managerial Finance. Managerial finance is an integral part of
business management and critical to all businesses. It
contributes significantly to the decision-making process and the
overall productivity of an organization. This has led to an
increase in the number of opportunities available for managerial
finance professionals. Managerial finance refers to the branch
of finance concerned with the impact of financial techniques,
such as trend analysis, income statements and comparative
financial statements, on business management. The focus of
financial management is on the assessment of financial
techniques and maximizing profits, which subsequently
influences the financial growth of stakeholders.
Managerial finance plays an important role in the functioning of
a business. Four key concepts serve as the fundamentals of
financial management.
· Cash management: the cash management function aims at

4. ensuring that an organization has enough resources to meet its
financial obligations. Financial resources are essential for a
business to run smoothly. A cash deficit could adversely affect
the operations and image of an organization. Effective cash
management contributes significantly to a firm’s growth. The
financial obligations must be fulfilled on time and without any
foul play.
· Financial reporting: financial decision-making largely
depends on the accurate and detailed reports that present key
pieces of information. The information should be cited in a
format that is useful to the management and easy to decipher in
order to derive necessary data from the reports.
· Planning and predicting critical component of managerial
finance which requires professionals to implement planning
strategies. These strategies are used to forecast the company’s
budget, revenue to be generated, future expenses and profits. In
case the parameters do not perform as per the predictions, it
indicates that changes in strategies must be executed. This will
help the company to perform in accordance with the financial
predictions and planning.
· Capital: managerial finance is responsible for
determining the best type of capital to fund the venture debt,
equity or both. It is also responsible for determining how much
fund will be required and when. The capital structure is
essential to a company’s growth and can be obtained through
equity shares or other financial institutions.
Importance of managerial finance:
Managerial finance is responsible for taking decisions that
directly affect the profits, cash flow and revenue generation. It
plays a significant role in a company’s growth.
· Business life cycle: It is essential that the business
always has enough cash to fulfill financial commitments made
to the employees and suppliers. This means, accurate
predictions about possible negative cash flow should be made in
order to be prepared for an unprecedented event. Managerial
finance also contributes to the decision of fund expansion and

5. finding the appropriate source of funding.
· Taxation: the aspect of managerial finance in a company
also ensures that taxes are paid on time. Not paying taxes timely
can affect the growth of the business.
· Operations: an organization has a series of financial
operations to take care of. Managerial finance ensures that the
revenue generated is used profitably. Financial management
professionals need to ensure that the revenue generated flows
through an organization’s operations efficiently and is readily
available to buy raw materials, assist sales strategies and fulfill
financial commitments.
· Reporting: financial reporting is imperative in order to
make managerial finance an effective section of the business.
Financial reports are indicators of the performance of different
sections in a business. These reports also assist in financial
decision-making and predicting financial parameters that are
critical to the business.
The scope of the course includes historical, theoretical, and
procedural analysis of the firm’s finance function with specific
emphasis on maximizing shareholder value. Focus areas include
capital structure, dividend policy, working capital management,
and valuation. Through analyzing cases, as well as completing
assigned exercises and problems, I will further develop and
strengthen my financial management skills required to meet the
challenges facing today's complex organizations.
2. Srinivas Gandla - Tuesday, August 6, 2019, 1:14 PM
Consider the content of this class as they relate to financial
acuity and managerial decision making.
It is important to understand the roles of financial measures and
laws that are required for the successful running of any business
venture or project. Financial acuity is having a clear idea of
well-structured financial management and important pieces of
financial information like financial statements, cash flows, and

6. financial ratios. This course helped me in understanding the
critical factors like financial planning and control, ability to
solve the various problems related to various management
dilemmas. In order for the organization to be successful, each
employee should be aware of what all factors contribute to
revenues and profits for the business (McGarvie, 2007).
Financial analysis is helpful in arriving at a decision on any
project undertaken by the organization and the scope of
profitability of the venture can be analyzed with the available
financial information. The key financial aspects that were
outlined in the course and the group project helped me in
gaining sufficient knowledge on the important factors that
should be considered when taking important managerial
decisions.
Base on the course content, discuss new skills you acquired
from this class?
Concepts discussed in the course were helpful to me in
understanding the financial status of an organization or a
project. I am able to gain sufficient knowledge on the basic
structural elements of financial analysis like financial
statements, cash flows, time value of money and security
valuation under the principles of managerial finance. Advanced
topics that I am able to gain the skills include financial
planning, forecasting, capital budgeting decisions, and working
capital management which will be helpful for myself and my
team while taking managerial decisions.
How would you apply your new knowledge your current and/or
future profession?
I am currently working for a financial services organization and
there are numerous financial services or products that will be
catered to the customers on a daily basis. I will use the skillset
gained from this class in suggesting the team the important
financial elements to be considered before undertaking any new
project or service launch. The useful information from the
financial analysis models will be presented before the team
regarding the continuation of future or existing projects with

7. sustainable cash flows. This will be helpful for the manager and
the team in making an accurate decision on the project.
3. Aditya Sambaraju - Wednesday, August 7, 2019, 11:06 AM
The study of managerial finance is concerned with the financial
decisions of a firm(as distinct from the study of the structure of
markets for obtaining capital). We break the firm’s decisions
down into three basic types:
1. Investment decisions or, more generally, the allocation of
funds among different types of assets or activities.
2. The obtaining of capital in the appropriate mixture of debt
and common stock or other securities.
3. The dividend or distribution decision (giving of funds back to
common stock investors in return for the use of the capital).
We shall find that there are analytical methods of analyzing all
of these decisions. In some cases, we can reach fairly definite
judgments as to correct and incorrect decisions; in others, we
can only identify the relevant quantitative and qualitative
considerations.
Business organizations are continually faced with the problem
of deciding whether the commitments of resources — time or
money — are worthwhile in terms of the expected benefits. If
the benefits are likely to accrue reasonably soon after the
expenditure is made, and if both the expenditure and the bene-
fits can be measured in dollars, the solution to such a problem
is relatively simple.
If the expected benefits are likely to accrue over several years,
the solution is more complex. We shall use the term investment
to refer to commitments of resources made in the hope of
realizing benefits that are expected to occur over a reasonably
long period of time in the future. Capital budgeting is a many-
sided activity that includes searching for new and more
profitable investment proposals, investigating engineering and
marketing considerations to predict the consequences of
accepting the investment, and making economic analyses to
determine the profit potential of each investment proposal.

8. Finance managers (financial vice-presidents, controllers,
treasurers, etc.) are responsible for a wide range of decisions
made in a corporation. The accounts that appear on a balance
sheet can be used to describe the tasks of a finance manager. On
the asset side, there is the administration of current assets
(managing cash, investing in short-term securities, and
determining and administering a credit pol-icy) and long-term
assets (i.e., making capital budgeting decisions that commit the
company to investments in long-lived assets). Shifting to the
equity (liabilities and stockholders’ equity) side of the balance
sheet, the finance manager is responsible for offering advice as
to the best financial structure (determining the relative use of
debt, preferred stock, or common stock) and the characteristics
of the firm’s securities and then implementing the decisions that
are made.
Decisions described in this book can be related to decisions that
involve one or more of the accounts on a balance sheet. This
book will offer suggestions on how to improve the likelihood of
making the correct decision, although frequently it will be seen
that absolutely correct choices cannot be made.
To study problems of a manageable size, we shall generally
assume that a specific decision does not affect other decisions.
This naïve assumption may not be valid because of the
interrelationships of decisions, but it does enable us to gain
understanding. After this understanding is achieved, the
complexities can be introduced. We shall learn to walk before
we try to run.
Module 6—Services, Pricing and Distribution (Chapters 14-18)
Q9. Discuss the firm’s distribution strategy. (Ch. 17)
Q10. Explain the channels used to distribute the product. (Ch.

9. 17)
Submit this assignment by 11:59 p.m. (ET) on Sunday of
Module/Week 6.