Innovative Six IncorporationInc. introduces their new product called WALI, a smart water level indicator that alerts users when their water tank is full to prevent water wastage. The company was founded by six entrepreneurs with a vision to convert all water tanks in Bangladesh to smart tanks by 2023. They have secured a patent for their technology and plan to market directly to consumers and through partnerships with large water tank producers. Their financial projections estimate sales of 120,000 units in the first year with profitability achieved within two years of operations.

1. WALI
The Smart Water Level Indicator
Innovative Six IncorporationInc.

2. 2
Introducing
Mr. Gaulib Haidar
Mr. Sudipto Bala
Ms. Arannita Saha
Mr. Sudipta Debnath
Ms. Tasneem Nova
Ms. Kanta
Chatterjee
CEO
COO
CFO
GM(Finance)
GM(Production & QC)
GM(R&D)

3. Introducing Inc.
Our is to create a revolution in consumers that will ensure
“No wastage ofWater and Power”
Mission
Our is to ensure sufficient water for
our children, grandchildren and their grandchildren
Vision
Our is to
convert all the traditional water tank in our country into
Smart Water Tanks by 2023.
Goal

4. Management of Inc.
Company
Secretary
Board of
Directors
CEO
COO
GM
(Production & QC)
GM
(Sales &
Marketing)
GM
(R&D)
GM
(HR)
CFO
GM
(Finance)
GM
(Accounting)
Legal
Advisor

5. Location of Inc.
Factory
Purana Paltan, Dhaka
Corporate Office
Narayanganj

6. Product of Inc.
WALI
The SmartWater Level Indicator
1. Lets you know about the current water level where you affix the device
2. Automatically switches off water supply when the tank is full
3. Thus, Saves water, a scarce natural resource

7. Product of Inc.
Raw Materials Quantity Price per Piece Total Price
(For one product)
Total Cost
(per thousand unit)
Led color Bulb 3 0.5 1.5 1,500
Buzzer 1 10 10 10,000
Transistor BC 548 4 1 4 4,000
Resistors 220 Ω 6 11 66 66,000
PCB Board 1 1.8 (Per square
inch)
1.8 1,800
Soldering wire 1 60 60 60,000
DC Cable 1 15 15 15,000
TOTAL COST 159.30 158,300

8. SWOT Analysis
• Opportunities• Threats
• Weaknesses• Strengths
1. Factory and office
in prime location.
2. Qualified and
Expert Management
3.Own transport
1. Unwillingness of
people towards
change.
2. Rise of price of
mother product
1.Monopoly
2. Green Advantage
3.Mother Product
being a common
product in house
building
1.Economic
Slowdown
2. Entrance of new
Competitors
Internal
External
Positive
Negative

9. Industry
We will be operating in the Water Tank industry of the country. It is a very much competitive
industry with lots of customers and a number of producers.
We will introduce a completely new line of product, a new technology, an innovation in the
traditional water tanks available in the market. Thus we will attract new customers not only
for the technology being new but also for its being ecofriendly as it eliminates water and
power wastage.

10. Market Analysis
If we look at the demographics, we will find that every building owner/land lord inside Dhaka
city has a minimum of one water tank installed in his/her building. So we are targeting the
middle class and the higher class people who have the capacity and need of purchasing their
own water tank or already own one.
Gazi Tanks of Gazi Group has signed a deal with us for
directly purchasing our product and using it in their
future production line for resale, as a Business (B2B)
product. We have also received offers from couple of
more lead water tank producers in our country willing to
use our technology in their future productions.
On the contrary, as our goal is to convert all the
traditional water tanks in our country into Smart Water
Tanks by 2023, we will also market our technology
directly to the consumers as a Consumer (B2C) product.

11. Market Strategies
Inc.
We intend to advertise our products using the co-marketing strategy along
with Gazi Group. Gazi Group and I6 Inc. will jointly hold campaigns that will
promote “SAVE WATER” along with our products.
Other than these, some other marketing strategies we are
taking are:
1. Free delivery and installation
2. 3 months of free testing to the customers who already
own a tank.
3. Advertisement through solar powered billboards.

12. What makes us invincible?
We have completed all the formalities and now hold the patent of our
technology for the term of 10 years from 1st April, 2015 under the Patents and
Designs Act, 1911.
This means, any organization who wants to market our technology within 10
years from today, needs to come under our terms before hovering in the
market.
July 22, 2012 Footer text here12

13. (20,000,000.00)
(10,000,000.00)
0.00
10,000,000.00
20,000,000.00
30,000,000.00
40,000,000.00
50,000,000.00
60,000,000.00
70,000,000.00
BDT
SALES VOLUME (UNITS)
BREAKEVEN ANALYSIS CHART
FIXED COSTS PER PERIOD TOTAL COSTS TOTAL SALES EARNING NET PROFIT (LOSS)

14. Pricing and Distribution
Our pricing strategy is absorption pricing strategy, in which all costs are
recovered. The price of the product includes the variable costs of each
item plus a proportionate amount of the fixed costs.
Our total startup cost is BDT 34,332,900 and as we do not have any
competitor in the business market, we have set the prices of our products
accordingly, considering the demands of our target market.
Our business will go for direct selling because we will have access to all
our customers and keep all revenue under the control of our company.
We will have our own transportation system through which we will
deliver our product to the consumers.

15. Finance and Funding
We, the six entrepreneurs of I6 Inc., have supplied the start-up capital 30 million
to meet the start-up expenses and the initial operating capital.
Our start up expenses will be distributed equally to 5 years.
We intend to sell 120,000 units in the first year, and have projected a sale of
240,000 units at the end of the 2nd year with a total sales earning of BDT
60,000,000.
After 2 years, we projected a sales revenue of BDT 1,374,080.

16. ThankYou
Let’s save some water for our grand-grand-children
Inc.

17. Innovative Six IncorporationInc.
Fire your
Questions
Away!!!