The document analyzes whether The Boston Beer Company is a reasonable investment for Tech Shield. It finds that The Boston Beer Company has experienced significant growth in revenue, production, and stock price from 2011-2014. However, its future growth may be threatened as larger beer companies enter the craft beer market. The document recommends a short-term investment in The Boston Beer Company to potentially benefit from its current success, but cautions that its growth may not continue long-term.
Recent Research Report On Carbonated Soft Drinks - US - June 2013 by MarketR...MarketResearchReports.Biz
The carbonated soft drink industry faces challenges retaining current consumers who are seeking healthier options and regaining consumers who have switched to alternatives. Companies are responding by offering multiple package sizes, new flavors, and reduced-calorie options to appeal to different consumer preferences and lifestyles. Key questions addressed in the report include how the industry can improve its image, potential new opportunities, and how to reverse declining sales of diet soft drinks.
Flower One Holdings Inc. provides an investor presentation on their flagship cannabis cultivation and production facility in Nevada. The presentation highlights Flower One's 400,000 square foot greenhouse facility, the largest in Nevada, with a potential annual production capacity of over 100,000 pounds. It also outlines Flower One's 55,000 square foot production facility and their partnerships with over a dozen leading cannabis brands. The presentation discusses Flower One's leadership team and board of directors as well as the company's financial performance, showing increasing quarterly revenues.
Flower One Holdings Inc. provides an investor presentation on their flagship cannabis cultivation and production facility in Nevada. The presentation highlights Flower One's 400,000 square foot greenhouse facility, the largest in Nevada, with a potential annual production capacity of over 100,000 pounds. It also outlines Flower One's 55,000 square foot production facility and their partnerships with over a dozen leading cannabis brands. The presentation discusses Flower One's leadership team and board of directors as well as the company's financial performance, with quarterly revenues increasing from $1 million in Q1 2019 to over $11 million in Q3 2020.
Chair speak report -PEPSICO(Dupont analysis with coke)Akshara S
This document provides information about PepsiCo and the beverage industry. It discusses PepsiCo's CEO, Indra Nooyi, and provides an industry profile that describes the beverage industry and dominant economic factors like market size and growth rate. It also analyzes the financial statements of major companies like PepsiCo, Coca-Cola, and Cadbury Schweppes and notes trends in the industry like increasing globalization and changing consumer preferences.
Beverage Distribution using Self Distribution Presentation, with Beverage Industry Expert: Jorge Olson.
To learn more about Beverage Development visit www.liquidbrandsmanagement.com
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Our group of six collaborated in order to create a quick service restaurant business that would be both interesting and physically attainable. Overall, due to trends we had identified, we chose to create a mock business based on fresh smoothies and quinoa bowls. Fresh Garden Eatery (mock business) is the final project that was created and presented by team one.
Recent Research Report On Carbonated Soft Drinks - US - June 2013 by MarketR...MarketResearchReports.Biz
The carbonated soft drink industry faces challenges retaining current consumers who are seeking healthier options and regaining consumers who have switched to alternatives. Companies are responding by offering multiple package sizes, new flavors, and reduced-calorie options to appeal to different consumer preferences and lifestyles. Key questions addressed in the report include how the industry can improve its image, potential new opportunities, and how to reverse declining sales of diet soft drinks.
Flower One Holdings Inc. provides an investor presentation on their flagship cannabis cultivation and production facility in Nevada. The presentation highlights Flower One's 400,000 square foot greenhouse facility, the largest in Nevada, with a potential annual production capacity of over 100,000 pounds. It also outlines Flower One's 55,000 square foot production facility and their partnerships with over a dozen leading cannabis brands. The presentation discusses Flower One's leadership team and board of directors as well as the company's financial performance, showing increasing quarterly revenues.
Flower One Holdings Inc. provides an investor presentation on their flagship cannabis cultivation and production facility in Nevada. The presentation highlights Flower One's 400,000 square foot greenhouse facility, the largest in Nevada, with a potential annual production capacity of over 100,000 pounds. It also outlines Flower One's 55,000 square foot production facility and their partnerships with over a dozen leading cannabis brands. The presentation discusses Flower One's leadership team and board of directors as well as the company's financial performance, with quarterly revenues increasing from $1 million in Q1 2019 to over $11 million in Q3 2020.
Chair speak report -PEPSICO(Dupont analysis with coke)Akshara S
This document provides information about PepsiCo and the beverage industry. It discusses PepsiCo's CEO, Indra Nooyi, and provides an industry profile that describes the beverage industry and dominant economic factors like market size and growth rate. It also analyzes the financial statements of major companies like PepsiCo, Coca-Cola, and Cadbury Schweppes and notes trends in the industry like increasing globalization and changing consumer preferences.
Beverage Distribution using Self Distribution Presentation, with Beverage Industry Expert: Jorge Olson.
To learn more about Beverage Development visit www.liquidbrandsmanagement.com
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Our group of six collaborated in order to create a quick service restaurant business that would be both interesting and physically attainable. Overall, due to trends we had identified, we chose to create a mock business based on fresh smoothies and quinoa bowls. Fresh Garden Eatery (mock business) is the final project that was created and presented by team one.
Un virus es un software dañino que altera el funcionamiento de un ordenador sin permiso. Los virus afectan sistemas populares como Windows debido a su falta de seguridad e ignorancia de los usuarios. Los sistemas como Linux son más seguros gracias a medidas de seguridad, actualizaciones rápidas y conocimientos de los usuarios, por lo que los virus son más raros. Un antivirus previene, detecta y elimina malware mediante la comparación de firmas digitales, detección de comportamientos sospechosos y ejecución del software en máquinas
El documento trata sobre la historia y evolución de la tecnología. Explica que la tecnología se refiere a los conocimientos técnicos para crear bienes y servicios que facilitan la adaptación humana. Además, describe algunos hitos tecnológicos clave como la Revolución Científica y el desarrollo de la informática, telecomunicaciones y el video. También resalta el potencial del sol como fuente de energía renovable.
Diego Cadavid es un modelo a seguir para la persona porque es un artista completo como actor, fotógrafo y baterista. A lo largo de su carrera ha demostrado su pasión por las artes y su capacidad de adaptación en diferentes ámbitos artísticos. Las artes, incluyendo la actuación, la fotografía y la música, han sido su vida, sueño y meta.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
La circular convoca a los padres de familia a la primera reunión del año el 9 de febrero para presentar el informe del año pasado, nombrar representantes y comunicar fechas importantes como periodos lectivos, informes de notas, reuniones de consejo académico y comisión de evaluación. También indica horarios escolares, proyectos como educación digital, mejoramiento cultural e idiomas, y horarios de atención de docentes y directivas.
La propuesta analiza el proyecto de recuperación de la playa de El Cardón en Nueva Esparta mediante el uso de geotubos. El proyecto busca contrarrestar la erosión pero podría afectar negativamente la fauna marina y acumular desechos. Además, la planificación deficiente y falta de financiamiento completo han retrasado los beneficios turísticos y ambientales para la comunidad. Se requiere una mejor cooperación entre actores locales y gubernamentales.
Este documento define la educación como el proceso de transmitir conocimientos, valores y formas de actuar. Explica brevemente la historia de la educación desde Platón y describe algunas tecnologías educativas como su flexibilidad e interactividad. Finalmente, menciona aplicaciones como Google Classroom y Sagrado.edu que ponen el conocimiento al alcance de todos.
Este documento trata sobre varios temas relacionados con la sexualidad humana como la definición de sexualidad, enfermedades de transmisión sexual, métodos anticonceptivos, el ciclo menstrual, la diferencia entre sexo y amor, y las consecuencias de las relaciones a temprana edad.
Mohamed Mustafa Waheed is a Project Manager with over 10 years of experience in the construction field in the UAE and Egypt. He holds a Bachelor's Degree in Civil Engineering and is seeking a position in engineering with a reputable company. He has extensive experience managing projects such as residential villas, commercial buildings, and recreational facilities. He is proficient in AutoCAD, construction project management software, and Microsoft Office.
El documento proporciona información sobre las costumbres y estilos de vida en la ciudad de Buenos Aires durante la época colonial a principios del siglo XIX. Describe algunas de las principales características de la ciudad en ese momento, como el Paseo de la Alameda, las cafeterías, pulperías y teatros. También resume aspectos de la moda, la higiene, la alimentación, las reuniones sociales y las celebraciones como el carnaval.
El documento describe las propiedades y clasificaciones del acero. Explica que el acero es una aleación de hierro y carbono que puede contener hasta un 2% de carbono. Luego resume las diferentes clasificaciones del acero según su método de fabricación (eléctrico, fundido, etc.), forma de trabajo (laminado, forjado, etc.) y contenido de otros elementos como el carbono, cromo, níquel, etc. Finalmente, define propiedades clave del acero como la elasticidad, ductilidad, maleabilidad, oxidación y soldabilidad.
La cultura hipster se refiere a una subcultura de jóvenes de clase media-alta que visten ropa antigua mezclada con prendas modernas como jeans rotos, zapatillas Converse y sombreros. Escuchan música de grupos desconocidos en lugar de música comercial y suelen establecerse en barrios que experimentan procesos de gentrificación.
Este documento resume dos casos de desapariciones de mujeres jóvenes en España en 1997. Cristina Bergua desapareció después de salir de la casa de su novio, quien es el principal sospechoso. El cuerpo de Cristina aún no ha sido encontrado. Eva Blanco fue asesinada después de mantener relaciones sexuales con un hombre que la apuñaló 19 veces. Se recogió ADN del asesino, pero todavía no se ha identificado. El documento también explica brevemente cómo funcionan las investigaciones policiales de desapariciones.
Boston Beer Company is facing challenges as the craft beer industry grows increasingly competitive. It is squeezed between large multinational breweries and small local breweries. While Boston Beer has strengths like its quality and brand recognition, it struggles with high competition and an inability to respond effectively. It should expand its successful Angry Orchard hard cider brand and acquire small craft breweries to gain market share. This will allow it to combat threats while leveraging opportunities in the changing beer industry environment.
Boston Beer Company (SAM) is recommended as a buy based on its position in the growing craft beer industry. SAM has successfully introduced new flavorful beer brands to the market, fueling revenue growth of 13.5% in 2015 and projected annual growth of 5.5% through 2020. This positions SAM well to benefit from industry expansion. Some risks include potential slowing of flagship brand sales growth and increased competition from spirits. Valuation models yield a target price of $218-$220, indicating 9% upside potential.
Un virus es un software dañino que altera el funcionamiento de un ordenador sin permiso. Los virus afectan sistemas populares como Windows debido a su falta de seguridad e ignorancia de los usuarios. Los sistemas como Linux son más seguros gracias a medidas de seguridad, actualizaciones rápidas y conocimientos de los usuarios, por lo que los virus son más raros. Un antivirus previene, detecta y elimina malware mediante la comparación de firmas digitales, detección de comportamientos sospechosos y ejecución del software en máquinas
El documento trata sobre la historia y evolución de la tecnología. Explica que la tecnología se refiere a los conocimientos técnicos para crear bienes y servicios que facilitan la adaptación humana. Además, describe algunos hitos tecnológicos clave como la Revolución Científica y el desarrollo de la informática, telecomunicaciones y el video. También resalta el potencial del sol como fuente de energía renovable.
Diego Cadavid es un modelo a seguir para la persona porque es un artista completo como actor, fotógrafo y baterista. A lo largo de su carrera ha demostrado su pasión por las artes y su capacidad de adaptación en diferentes ámbitos artísticos. Las artes, incluyendo la actuación, la fotografía y la música, han sido su vida, sueño y meta.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
La circular convoca a los padres de familia a la primera reunión del año el 9 de febrero para presentar el informe del año pasado, nombrar representantes y comunicar fechas importantes como periodos lectivos, informes de notas, reuniones de consejo académico y comisión de evaluación. También indica horarios escolares, proyectos como educación digital, mejoramiento cultural e idiomas, y horarios de atención de docentes y directivas.
La propuesta analiza el proyecto de recuperación de la playa de El Cardón en Nueva Esparta mediante el uso de geotubos. El proyecto busca contrarrestar la erosión pero podría afectar negativamente la fauna marina y acumular desechos. Además, la planificación deficiente y falta de financiamiento completo han retrasado los beneficios turísticos y ambientales para la comunidad. Se requiere una mejor cooperación entre actores locales y gubernamentales.
Este documento define la educación como el proceso de transmitir conocimientos, valores y formas de actuar. Explica brevemente la historia de la educación desde Platón y describe algunas tecnologías educativas como su flexibilidad e interactividad. Finalmente, menciona aplicaciones como Google Classroom y Sagrado.edu que ponen el conocimiento al alcance de todos.
Este documento trata sobre varios temas relacionados con la sexualidad humana como la definición de sexualidad, enfermedades de transmisión sexual, métodos anticonceptivos, el ciclo menstrual, la diferencia entre sexo y amor, y las consecuencias de las relaciones a temprana edad.
Mohamed Mustafa Waheed is a Project Manager with over 10 years of experience in the construction field in the UAE and Egypt. He holds a Bachelor's Degree in Civil Engineering and is seeking a position in engineering with a reputable company. He has extensive experience managing projects such as residential villas, commercial buildings, and recreational facilities. He is proficient in AutoCAD, construction project management software, and Microsoft Office.
El documento proporciona información sobre las costumbres y estilos de vida en la ciudad de Buenos Aires durante la época colonial a principios del siglo XIX. Describe algunas de las principales características de la ciudad en ese momento, como el Paseo de la Alameda, las cafeterías, pulperías y teatros. También resume aspectos de la moda, la higiene, la alimentación, las reuniones sociales y las celebraciones como el carnaval.
El documento describe las propiedades y clasificaciones del acero. Explica que el acero es una aleación de hierro y carbono que puede contener hasta un 2% de carbono. Luego resume las diferentes clasificaciones del acero según su método de fabricación (eléctrico, fundido, etc.), forma de trabajo (laminado, forjado, etc.) y contenido de otros elementos como el carbono, cromo, níquel, etc. Finalmente, define propiedades clave del acero como la elasticidad, ductilidad, maleabilidad, oxidación y soldabilidad.
La cultura hipster se refiere a una subcultura de jóvenes de clase media-alta que visten ropa antigua mezclada con prendas modernas como jeans rotos, zapatillas Converse y sombreros. Escuchan música de grupos desconocidos en lugar de música comercial y suelen establecerse en barrios que experimentan procesos de gentrificación.
Este documento resume dos casos de desapariciones de mujeres jóvenes en España en 1997. Cristina Bergua desapareció después de salir de la casa de su novio, quien es el principal sospechoso. El cuerpo de Cristina aún no ha sido encontrado. Eva Blanco fue asesinada después de mantener relaciones sexuales con un hombre que la apuñaló 19 veces. Se recogió ADN del asesino, pero todavía no se ha identificado. El documento también explica brevemente cómo funcionan las investigaciones policiales de desapariciones.
Boston Beer Company is facing challenges as the craft beer industry grows increasingly competitive. It is squeezed between large multinational breweries and small local breweries. While Boston Beer has strengths like its quality and brand recognition, it struggles with high competition and an inability to respond effectively. It should expand its successful Angry Orchard hard cider brand and acquire small craft breweries to gain market share. This will allow it to combat threats while leveraging opportunities in the changing beer industry environment.
Boston Beer Company (SAM) is recommended as a buy based on its position in the growing craft beer industry. SAM has successfully introduced new flavorful beer brands to the market, fueling revenue growth of 13.5% in 2015 and projected annual growth of 5.5% through 2020. This positions SAM well to benefit from industry expansion. Some risks include potential slowing of flagship brand sales growth and increased competition from spirits. Valuation models yield a target price of $218-$220, indicating 9% upside potential.
American Brewery Inc. is expanding its operations as an importer and distributor of specialty beers, ales, and wines. The business currently operates in Michigan and several other states. It plans to use $1-2.7 million in funding to acquire inventory, relocate warehouses, acquire two other distributors, hire staff, and expand into new markets over the next 3-7 years. The owners have over 100 years of combined experience in marketing, distribution and development in the alcohol industry. The expansion aims to further penetrate the growing niche market for specialty alcohol brands and increase market share and revenue over 10% annually.
Previous Assignments for referenceBusiness_plan_financials.xlsx.docxChantellPantoja184
Previous Assignments for reference/Business_plan_financials.xlsx
Sheet1Business Plan Financials ITEMQUANTITYCOSTPERSONNEL1Full-time Project Coordinator Including on-costs. $52,500EDUCATION & TRAININGGP workshops4 @ $450$1,800Practice staff workshops Seminar for Marketing and Sales Person professionals2 @ $ 600$1,200Practice sales & marketing workshops 1 @ $1,000$1,0002 @ $550$1,100PROJECT RESOURCESReferral resource600 @ $1 per cardDesign and printing of cards x 500 Production of CD Roms x 50 ‘Guide on Depression in the Elderly’ leafletDesign and printing of leaflet x 10,00050 @ $5 per CD$600Invitation to Sales and Marketing professionals Seminar Design and printing of invitation x 500$500Additional pamphlets. Design and printing of posters x 200$250Video Editing and production of video x 100 10,000 @ 35 cents per leaflet$3,500 500 @ 50 cents per invitation$250$2,000$2,000$600$2,000$5,000200 @ $3 per poster100 @ $500PROMOTIONAdvertising 10 weeks of press advertising in 3 local papers 6 weeks of radio advertising on 3 local stations Media relationsBulk promotional rates may be availablea) Program launch – costs include venue, catering, AV, ancillary speakers costs, media packs etc. Costs estimated for 40-70 attendees. b). On-going Social Media campaign$ 3, 000$3,000$400MBC AWARENESS WEEKDisplays Coordination of volunteers10 volunteers @ $30 each$300Skits in Community Centers 10 volunteers @ 55 each550VOLUNTEER NETWORKMost of the costs will be incurred by sponsor. $6,000$6,000EVALUATIONFormative, process, impact and outcome evaluations Approx. 10% of total costsADMINISTRATIONOffice space and associated overheads (lighting, power etc)Offered by the agencyStationery, photocopying and printingMailing, telephone and faxTravel4, 5004500Documentation of Program Audit costs5,5005,500400400700700Offered by the AgencyTOTAL$93,250
Previous Assignments for reference/Mari_B_Company_Ass_1.docx
Mari Beverage Company 1
Running Head: MARI BEVERAGE COMPANY
Student Name
Business 599
Professor Name
July 19, 2015
Strayer University
Mari Beverage Company 2
Abstract
This paper will address the following:
1. Create your revised NAB company name and explain its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end.
The document is a report submitted to a professor analyzing the effect of leverage on earnings per share (EPS) and earnings before interest and taxes (EBIT) of British American Tobacco Bangladesh. The report includes an introduction to the company, acknowledgments, an executive summary, table of contents, and the beginning of chapter 1 which provides background information on the company.
Part 1 Locate the following information. Be sure to provide the.docxherbertwilson5999
Part 1: Locate the following information. Be sure to provide the location where you found the requested data.
1. What is the Company’s full legal name?
2. What is the address of the main corporate office?
3. What is the Company’s business goal?
4. What products and/or services does the Company sell or produce?
5. Where does the Company sell its products?
6. Ingredients and Packaging: (Form 10K, pages 6 & 7)
Main ingredients and raw materials used in/for production
Country of Origin
7. Competition:
a) Who are the largest players in the overall U.S. market for this product and competitors?
b) What market category does the Company compete within?
c) How large is this market category within the overall U.S. market for this product and competitors?
8. Employees: How many employees worked for the Company at year-end? How many were covered by any collective bargaining agreement?
9. On which market exchange does the Company’s Class A Common Stock trade? What is their trading symbol?
10. If someone wanted to purchase stock in this company without going through a stockbroker, who would they contact for instructions and information?
11. What were the market prices for the Company’s Class A Common Stock for Each Quarter? (Form 10K, page 21)
Q1
Q2
Q3
Q4
High ($)
Low ($)
12. Capitalization Concentration: (Form 10K, pages 21-22)
At year end,
Class A
Class B
How many shares were authorized?
How many shares were issued?
How many shares were outstanding?
What was the Par Value ($)?
How many shareowners as of February 17, 2012?
Closing Price as of February XX, 2012?
13. Results of Operations: What was the percentage change in total production volume (core brand and non-core brands combined) from the previous year’s results?
14. Financial Statement Audit:
Who provided the outside auditor opinion on the Company’s financial statements? Ernst & Young, LLP, Boston, MA
What opinion was issued?
15. Current Year Cash Flows: (Form 10K, page 39)
a) What was the largest use of cash in investing activities?
b) What was the smallest source of cash in financing activities?
c) What was the net change in cash and cash equivalents from the prior year?
16. How does the Company value inventory?
17. How does the Company compute depreciation? What estimated useful lives are used?
18. Internal Controls:
Who provided the outside opinion of the Company’s internal controls?
What was the opinion rendered?
19. Whose signature(s) is(are) attached to the Form 10-K report and what title(s) did the signer(s) provide? (Form 10K, page 71)
Name
Title
1
2
3
4
5
6
7
8
Part 2: Financial Statement Comparisons:
Note: You must compute the $ and % changes between years. They aren’t given.
Item
Amount in Thousands of US Dollars
% Change
2010 to 2011
On what page of the 10K did you find this?
2011
2010
Change
2010 to 2011
Current Assets
Total Assets
Current Liabilities
.
Running Head SWEET BLEND BUSINESS PLAN25SWEET BLEND.docxjeanettehully
The document is a business plan for Sweet Blend, a non-alcoholic beverage company located in San Francisco. It discusses the company's mission to produce healthy fruit juices to meet market demand. It analyzes competitors like Red Bull and Monster Energy, and identifies Sweet Blend's target market as people aged 24-54 who are health-conscious. The plan proposes differentiating Sweet Blend's products through high quality and limited additives to gain market share in the growing healthy beverage industry.
This business valuation report values Starbucks Corporation as of November 29, 2016 using two methods. The discounted cash flow method values Starbucks at $56.15 billion. The relative valuation method values Starbucks between $67.15-$80.86 billion based on comparable company multiples. By weighting the DCF 50% and relative values 25% each, the final fair market value is estimated to be $65.07 billion. The report also examines Starbucks' financials, industry, and capital structure to support the valuation.
This document provides information on earning money through an Amway business opportunity, including:
- Incentive programs that provide bonuses up to $400,000 for selling products and sponsoring new independent business owners.
- Ways for new IBOs to earn $50, $100, or $200 awards through sales and sponsoring activities in their first six months.
- How IBOs can earn monthly bonuses from 3-25% based on sales volumes from their business and those they sponsor directly.
- Details on Amway's compensation plan which rewards growth through bonuses, conferences, cash awards, and achievement recognition.
The document encourages growing an Amway business to take advantage of increasing
This document provides information on earning money through an Amway business opportunity, including:
- Incentive programs that provide bonuses up to $1,000 for meeting sales and recruiting goals in the first 6 months.
- A compensation plan that provides monthly bonuses from 3-25% based on sales volume, as well as additional bonuses for sales of downline business owners.
- Discretionary growth incentive programs with awards from $50 to $400,000 and Founders Achievement Awards of over $1 million for top performers.
- Examples of potential earnings from retail sales margins and monthly bonuses from a hypothetical sales scenario.
This document brings together a set
of latest data points and publicly
available information relevant for
Financial Services. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
The document is Brand Finance's annual ranking of the 500 most valuable banking brands. It finds that Wells Fargo retained the top spot as the world's most valuable banking brand at $34.9 billion. Chinese banks have seen strong growth, with ICBC and China Construction Bank overtaking Citi and Bank of America to be the 2nd and 3rd most valuable globally. The total brand value of Chinese banks in the ranking has increased 29% and they now make up 15% of the total brand value, up from just 4% in 2008. Technological advances are presenting both challenges and opportunities for banking brands.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
The Bier Stein is a bottle shop and restaurant in Eugene, Oregon that promotes its food and drinks through social media like Facebook and Twitter. It posts daily pictures and updates about new beers and food specials. While it still has a Myspace page, it is not used much. The summary aims to increase engagement and sales by driving traffic to its social media pages, with a goal of 100 more Facebook likes within three months. Strategies include featuring beers of the day on Facebook with discounts and info, promoting events on Twitter, and asking customers to tag photos on Facebook for prizes. Progress will be evaluated by measuring increases in Facebook likes, tagged photos, and engagement with posts.
Sheet1Use the column based upon this course start dateCost of Good.docxbjohn46
Sheet1Use the column based upon this course start dateCost of Goods Manufactured DataJan-FebMar-AprMay-JunJul-AugSept-OctNov-DecDirect labor170000171000172000173000174000175000Depreciation202002040020600208002100021200Purchases of direct material350300350600350900351200351500351800Beginning work-in-process801758035080525807008087581050Ending direct materials652006540065600658006600066200Indirect materials177501850019250200002075021500Plant utilities, insurance and Property taxes185751915019725203002087521450Ending work-in-process271002720027300274002750027600Beginning direct materials700257005070075701007012570150Indirect labor295003100032500340003550037000Manufacturing Income Statement DataNet sales revenue100100010020001003000100400010050001006000Income taxes535005400054500550005550056000Beginning finished goods250500750100012501500Supplies expense530056005900620065006800Ending finished goods inventory604256085061275617006212562550Cost of goods manufactured660375660750661125661500661875662250Wage expense120125120250120375120500120625120750Depreciation expense6750750082509000975010500Rent expense100025100050100075100100100125100150Insurance expense100751015010225103001037510450
Sheet1Use the column based upon this course start dateUse the following information and prepare a Statement of Cash Flows in good formJan-FebMar-AprMay-JunJul-AugSept-OctNov-DecNet Income5700067000770008700097000107000Depreciation200002500030000350004000045000Purchased fixed assets paying cash310000310000310000310000310000310000Received $90,000 cash for issuance of notes payable900009000090000900009000090000Received $120,000 cash for issuance of common stock120000120000120000120000120000120000Paid $20,000 for purchase of treasury stock200002000020000200002000020000Ending cash balance50000650008000095000110000125000Class Start DateJan-FebMar-AprMay-JunJul-AugSept-OctNov-DecAssets201720162017201620172016201720162017201620172016Current assets:Cash50000200006500020000800002000095000200001100002000012500020000Accounts receivable750008500075000850007500085000750008500075000850007500085000Inventory100000800001000008000010000080000100000800001000008000010000080000Long-term assetsPlant assets430000120000430000120000430000120000430000120000430000120000430000120000Accumulated depreciation120009000120009000120009000120009000120009000120009000Total Assets667000314000682000314000697000314000712000314000727000314000742000314000LiabilitiesCurrent liabilitiesAccounts payable320002000032000200003200020000320002000032000200003200020000Accrued liabilities860001500086000150008600015000860001500086000150008600015000Long-term liabilitiesNotes payable900000900000900000900000900000900000Total liabilities208000350002080003500020800035000208000350002080003500020800035000Stockholders equityCommon stock220000100000220000100000220000100000220000100000220000100000220000100000Retained earnings219000179000219000179000219000179000219000179000219000179000219000179000Treasury stock200000200000200000200.
This 3 sentence summary provides the key details from the business plan document:
The document outlines a business plan for Coke Drink, which is a beverage company that produces and distributes soft drinks including their flagship product, Coke. The plan discusses the company's management, marketing strategies, operations, finances, and goals to maximize growth in global markets and increase market share. The main competitor identified is Pepsi.
Running head HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLA.docxcowinhelen
Running head: HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
1
HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
2
Hudson Valley Sweet Cider Corporation Business plan
Stanley Pierre-Charles
Professor Prakash Menon
Strategic Management
8/28/2016
Company Description
Company Name
The Hudson Valley Sweet Cider Corporation will be the name of the company, which will specialize in the production of sweet cider. Sweet cider also commonly referred to as apple cider is an unsweetened nonalcoholic beverage common in the United States and parts of Canada made from apples. The name Hudson Valley Sweet Cider Corporation is derived from the name of location from where most apples used in the production are sourced. New York State is the leading producer of apples in the United States. Production is concentrated in six areas namely, Eastern and Western Hudson Valley, Champlain Valley, Central, Lake Country and Niagara Frontier.
The Hudson Valley region has a long history of wine making and cultivation of grapes dating from 1677 (New York Apples). As a result there are many wineries located in the area. Wine tasting tours and wine festivals and other related events are common and for this reason, the name will attract many wine lovers who associate Hudson Valley with good wine. The company will also benefit from publicity by showcasing its products at these events.
Mission Statement
To provide safe and affordable sweet cider to millions of people in North American cities and beyond to unleash the health benefits of apple cider and in the process support apple growing in upstate New York. The company will supply high quality products at moderate prices to support a profit for the company and the farmers in the supply chain and creates hundreds of quality jobs across the entire value chain. I want my company to provide a healthy beverage for a happy and healthy society. This mission is to ensure that the company has remained focused in the production of quality beverage. The mission statement also indicates that it is aimed to make sure that the society is composed of healthy people who consume healthy drinks. When the society has healthy people, it means that they will be able to be productive, and their lives will be enjoyable, and they will live happily (Olson, Lopez, 2009).
The mission statement also shows that the company is taking into consideration the wellbeing of the society and its customers. The company has demonstrated that it is customer centered meaning that its activities will be focused and ensuring the welfare of the clients and their satisfaction has been achieved. The mission statement is therefore paramount for the company. If the company follows and honors its mission statement, it will be able to meet its goals and objectives.
Reasons for Choosing This Beverage
The choice was made after critical consideration of the environment and the population in the market. The demand for non-alcoholic beverages which are ...
This Starbucks SWOT analysis reveals how the largest coffee chain in the world uses its competitive advantages to continue growing so successfully all over the world.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Starbucks has experienced a significant growth over the last few years and this trend should continue in the near future.
The company still has lots of growth potential in new and current markets. The combination of all Starbucks’ strengths will allow the company to successfully compete with rivals and grow fast.
Starbucks should further strengthen its digital capabilities, operating efficiency and maintain the current quality of ‘Starbucks experience’. All of these strengths will help the company in the future.
As for the weaknesses, few of them can significantly damage company or its sales. Starbucks should diversify geographically and expand in Europe. Product diversification would also help to increase the revenue and eliminate strong dependence on coffee sales.
Opportunities are well-known for Starbucks and the company already pursues some of them. Starbucks should really put efforts in becoming more of a dining place than just a coffee shop. That would open new opportunities and growth for the company.
Threats do not pose immediate danger for Starbucks. The company uses various contracts and other agreements to shield against the volatile prices of coffee beans. Other threats can be easily eliminated in the future.
Analysis of external communication media of the companyGeorgeDolezal
Wal-Mart uses various media to develop its reputation. It rates highly in visibility, transparency and consistency on its website which contains extensive company and product information. Its annual reports also score well by providing detailed financial and strategic information for shareholders. Wal-Mart aims to increase distinctiveness and transparency through targeted local TV ads and campaigns explaining its positive impact. It communicates regularly with shareholders through financial reports and investor-focused sections of its website and apps. Wal-Mart has been most successful engaging customers on Facebook and Twitter by frequently posting various content and responding to users.
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Similar to BUS 100W Essay 2 Final+In Text Citations (20)
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docx
BUS 100W Essay 2 Final+In Text Citations
1. i
Qualities That Make The Boston Beer
Company a Reasonable Choice for
Investment
Prepared for Dr. Beehler, Professor
Written for Cori Knight, Teaching Assistant
Written by Israel Moreno, Business Administration Student
Determining if investing in The Boston Beer Company will be beneficial to Tech Shield.
What are the reasons for investing in The Boston Beer Company?
10/27/2015
2. ii
Executive Summary
To provide Tech Shield with a profitable investment, this report recommends proceeding with a
short-term investment in The Boston Beer Company, which is currently the leading producer of
craft beers in the United States (“2014 The Boston Beer Company, Inc. Annual Report” 2).
To support this recommendation, financial documents and information pertaining to the
organization were investigated through the use of the company’s own website, NASDAQ’s
website, and other online resources offering information on the company.
Corporate image and growth, as well as financial growth were set as the main focus of this
report. These categories were chosen due to the relative ease in which they can be researched and
for the objectivity financial data provides. Product recognition, marketing, and programs the
company supports are included as sub-categories to corporate image due to the fact that through
these mediums is where most consumers develop their perception of a company. Quarterly
financial results and stock performance are the sub-categories of financial growth because
through the observation of these sets of data, it is possible to more readily view how a company
has grown financially.
The data gathered showed a trend of increased growth in product variation, product supply,
revenue, stock prices, and advertising expenses. Compared to growth in years closely following
the year 2000, The Boston Beer Company has grown significantly in the four year period ranging
from 2011-2014 (“Boston Beer Reports Fourth Quarter 2014 Results” “Boston Beer Reports
Third Quarter 2014 Results” “Boston Beer Reports Second Quarter 2014 Results” “Boston Beer
Reports First Quarter 2014 Results” “Boston Beer Reports Fourth Quarter 2012 Results”
“Boston Beer Reports Third Quarter 2012 Results” “Boston Beer Reports Second Quarter 2012
Results” “Boston Beer Reports First Quarter 2012 Results”).
The growth can be attributed to the increased market share of beer sales in the United States craft
beer companies have obtained and the different subsidiaries The Boston Beer Company has
acquired. In 2014, according to the Brewers Association, craft beers held 11 percent of the
market share for beer sales (“National Beer Sales and Production Data”). This growth however is
not guaranteed to last long since large beer producers are yet to increase their influence in the
craft beer market substantially (“2014 The Boston Beer Company, Inc. Annual Report” 13).
3. iii
TABLE OF CONTENTS
EXECUTIVE SUMMARY ............................................................................................. II
INTRODUCTION............................................................................................................. 1
CORPORATE IMAGE .................................................................................................... 1
MARKETING TACTICS AND PRODUCT RECOGNITION ............................................. 1
COMMUNITY OUTREACH AND ENVIRONMENTAL RESPONSIBILITY .................... 3
FINANCIAL AND CORPORATE GROWTH.............................................................. 4
QUARTERLY FINANCIAL RESULTS 2011-2014 ............................................................. 4
FIGURE 1: QUARTERLY NET REVENUE FOR THE BOSTON BEER COMPANY
2011-2014........................................................................................................................... 5
STOCK PERFORMANCE AND FLUCTUATIONS ........................................................... 7
FIGURE 2: 5-YEAR STOCK INFORMATION CHART FOR THE BOSTON BEER
COMPANY ........................................................................................................................ 7
RECOMMENDATIONS.................................................................................................. 8
CONCLUSION ................................................................................................................. 8
WORKS CITED........................................................................................................... 9,10
4. 1
Introduction
Our company, Tech Shield, has outperformed the market recently and as a result has considered
investing in a company to utilize the increased revenue it has earned. There has been much
debate about which company should be invested in. The Boston Beer Company, the United
States’ leading craft beer producer (“2014 The Boston Beer Company, Inc. Annual Report” 2), is
an option whose financial information and corporate representation in the media and community
has been reviewed through the gathering of information from its own corporate website and
outside articles. The Boston Beer Company has maintained sustained corporate and financial
growth while developing a positive image with the community through the programs the
company supports. As such, investing in this company should provide steady financial returns
with little risk while diversifying Tech Shield’s investments.
Corporate Image
Maintaining a positive image is essential in establishing brand loyalty and increasing sales for a
company that sells consumable products due to the amount of trust in quality a consumer must
have to purchase them. The following section examines how The Boston Beer Company portrays
itself to the public through the use of varying marketing tactics and corporate programs.
Marketing Tactics and Product Recognition
The Boston Beer Company uses traditional methods of marketing, social media, and the
packaging of products to demonstrate their identity as craft brewers committed to quality beer.
The company has increased advertising spending every year to promote product awareness
through various mediums (“Boston Beer Reports Fourth Quarter 2014 Results” “Boston Beer
Reports Fourth Quarter 2012 Results”). The reason for this is attributed to the advertising of its
staple Samuel Adams line of products, and the advertising of subsidiaries it has acquired over the
5. 2
course of its operations. From 2011-2013, The Boston Beer Company has acquired Alchemy &
Science, The Traveler Beer Company, Angel City Brewery, Coney Island Beer Company, and
the Concrete Beach Brewery (“Subsidiary Information”). Each of these subsidiaries has its own
website and media presence which are part of the expenses incurred by The Boston Beer
Company. The subsidiaries owned by the company are located throughout the United States and
offer diverse products and allow the company to ship products more readily throughout the
country (“Subsidiary Information”). The Boston Beer Company is proud to be considered a craft
brewer (Samuel Adams). It demonstrates this by mentioning it on their website, advertisements,
and on the packaging of Samuel Adams’ flagship beer, Boston Lager, by stating how and where
the company got its start. The company’s social media presence currently is somewhat small. In
the company’s annual report for 2014, it is stated that the company had about 61,000 followers
on Twitter and less than three million unique visitors to their website (“2014 The Boston Beer
Company, Inc. Annual Report” 3). Outside of Twitter, the company uses Facebook, LinkedIn,
YouTube, and Instagram among others (Samuel Adams). The company also enters its products
into international beer competitions, including the World Beer Awards, through which it has
earned various medals and awards as is mentioned in their annual report (“2014 The Boston Beer
Company, Inc. Annual Report” 3). The company also created the Freshest Beer Program to
reduce the time it takes for its products to get to retail (Samuel Adams). Although this may
promote the freshness of its product to consumers, it can prove counterproductive as mentioned
in Form 10-K, which is located in the company’s annual report (“2014 The Boston Beer
Company, Inc. Annual Report” 16-17). To ensure the product ships in the desired timeframe, the
company must increase expenditures and reduce the amount of product it produces. Whether this
program benefits the company is unknown at this time. The company also utilizes other
6. 3
programs which involve the community which show a more direct impact on the perception of
its operations.
Community Outreach and Environmental Responsibility
The Boston Beer Company uses programs ranging from business assistance, recycling, and
community events which allow consumers to have a fun experience with their products. First, the
programs used to assist small business owners will be discussed. The Boston Beer Company
launched the Sam Adams Brewing the American Dream Program in 2008 (“Brewing the
American Dream”). The program provides microloans to small food and beverage business
owners with the average loan size being around $7,000. The company uses donations to partly
fund this program, and the money repaid from the loans is reinvested into the fund creating a
steady flow of income for the program. Apart from loans, the program also gives small business
owners assistance through coaching and mentoring in various facets of running a successful
business along with a chance to create a collaboration beer with Samuel Adams and attend
events in the beer industry. There are also small speed mentoring programs provided by the
company to provide entrepreneurs with information they may need to improve how they run their
respective businesses (“Brewing the American Dream”). The company has according to its
website, also established a recycling program to reuse brewing byproduct, bottles, and pallets
(“Corporate Responsibility”). The company has also have installed energy-saving fixtures and
has focused on reducing carbon dioxide emissions (“Corporate Responsibility”). Community
programs used to promote the product are also used. One such example is the Octoberfest Stein
Hoisting Competition in which people compete to see who can hold on to a Stein glass
containing Samuel Adams Octoberfest the longest (“Stein Hoisting”). This event is held in
various cities in the eastern United States in the fall. To increase the awareness of this event, the
7. 4
final was held on Jimmy Kimmel Live this year on October 13th (“Stein Hoisting”). These events
can increase interest in the company’s products and increase sales to allow the company to grow.
Financial and Corporate Growth
Craft brewers have benefitted from increased sales in recent years. Craft beers made up 11
percent of the beer market last year according to the Brewers Association (“National Beer Sales
and Production Data.”). The following section analyzes the different financial information The
Boston Beer Company has provided on its corporate website that shows how the company has
benefitted from this current trend.
Quarterly Financial Results 2011-2014
Upon examining the quarterly results for The Boston Beer Company, a variety of were seen in
the financial reports. To begin, the growth of net revenue will be explored further. When the
financial statements for the four year period of 2011-2014 were reviewed, it was seen that the
company has earned more revenue in each respective quarter than it has in the years preceding it
(“Boston Beer Reports Fourth Quarter 2014 Results” “Boston Beer Reports Third Quarter 2014
Results” “Boston Beer Reports Second Quarter 2014 Results” “Boston Beer Reports First
Quarter 2014 Results” “Boston Beer Reports Fourth Quarter 2012 Results” “Boston Beer
Reports Third Quarter 2012 Results” “Boston Beer Reports Second Quarter 2012 Results”
“Boston Beer Reports First Quarter 2012 Results”). Figure 1 shows the net revenue earned per
quarter for each year in the period reviewed.
8. 5
This consistent growth in revenue each year can be attributed to the growth of the company.
Each year, The Boston Beer Company increases the amount of barrels of beer it ships and sells
throughout the country and world (“Boston Beer Reports Fourth Quarter 2014 Results” “Boston
Beer Reports Fourth Quarter 2012 Results”). The company has been steadily increasing its
shipments as it expands its operations and builds distilleries in new locations allowing it to
provide its products to a wider range of the population. This increase however, still has its
limitations. Being a relatively small and new company, being founded in 1984, most of its
product is shipped mainly around the eastern United States near where it was founded (The
Boston Beer Company). This can be overcome by the expansion of operations mentioned before,
since the establishing of new distilleries allows the company to send its product to more
wholesale distributors. The company’s operations are predominately focused in the United States
since it has yet to establish an international presence (The Boston Beer Company). Shipments to
102176
133957 134813
142054
113271
147503
166448
153000
135932
181332
216414
205375
183845
231611
269734
217817
0
50000
100000
150000
200000
250000
300000
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Thousands
2011
2012
2013
2014
Figure 1: Quarterly Net Revenue for the Boston Beer Company 2011-2014 Source: The Boston Beer Company
9. 6
other countries are limited in quantity and do not make up much of the sales volume. Another
possible inconvenience pertaining to production is the company’s pride as a craft brewer.
According to their corporate website, a craft brewer produces less than six million beer barrels
annually (Samuel Adams). The amount of barrels sold in 2014 was roughly 4.1 million barrels
(“2014 The Boston Beer Company, Inc. Annual Report” 2). There may seem to not be much
room for increased revenue if the company is only willing to increase production by 2 million
barrels, but in the four year period examined, beer production only increased by 1.6 million
barrels with substantial gains in revenue (“Boston Beer Reports Fourth Quarter 2014 Results”
“Boston Beer Reports First Quarter 2012 Results”). As such, there is still some room for the
company to expand production which should take at least a few years for the company to achieve.
This allows Tech Shield to benefit from increased sales resulting from larger production for at
least few years.
Another trend shown in Figure 1, which may be concerning at first glance, is the decrease in net
revenue experienced in the fourth quarter. This trend can possibly be explained by The Boston
Beer Company’s seasonal products. The company establishes its financial information on a
calendar year basis, beginning on January 1st and ending December 31st with the quarters ending
every three months. Starting in the third quarter, the Boston Beer Company sells its popular
Octoberfest Beer which usually helps increase revenue in the fall, but is discontinued for the
winter (Samuel Adams). Although the company has seasonal products for the winter, most are
not as successful sellers as Octoberfest. 2011 is the exception which can be explained by the
releasing of a higher priced limited edition seasonal beer for the winter in that year (“Infinium
Uncorked for a Limited Time This Holiday Season”). At this point in time, an in-depth
10. 7
breakdown of sale revenue by beer could not be obtained. As a result, further investigation
should be conducted to ensure the trend shows with certainty causation, and not merely
correlation. An examination of the company’s publicly traded stock may also provide some
insight to the success of their operations.
Stock Performance and Fluctuations
The Boston Beer Company’s stock price and amount traded increased consistently over the first
years of it being publicly traded, but has grown exponentially rather recently as can be seen in
Figure 2.
Figure 2: 5-Year Stock Information Chart for the Boston Beer Company Source: NASDAQ
This may be seen as a reason to invest, but there is no guarantee for consistent growth (“2014
The Boston Beer Company, Inc. Annual Report” 15). Increased competition can also impact the
company (“2014 The Boston Beer Company, Inc. Annual Report” 15). If the company decides to
stay at a relatively small size compared to the other giants in the industry such as Anheuser
Busch InBev, there may be an eventual loss of market share. AB InBev, among other large
11. 8
corporations, has decided to invest in craft beer and thus threaten to reduce into The Boston Beer
Company’s profits (“2014 The Boston Beer Company, Inc. Annual Report” 13). Tech Shield
may want to consider whether it should invest in this period of growth or wait to see if the
company is negatively impacted by increased competition. The stock prices have also shown
large increases and decreases over the years as seen in Figure 2. Currently, the stock price is
experiencing a decrease and a short-term investment may prove profitable, but the likelihood of
such an event is still unknown as of yet.
Recommendation
Investing in The Boston Beer Company seems to be beneficial at this time. There is uncertainty
about whether or not the company will continue to be successful in the future, but at this point in
time it is doing fairly well. A short term investment may be best as major beer producers have
yet to substantially increase their influence on the craft beer market.
Conclusion
It was found that The Boston Beer Company provides many programs which enable it to have a
positive representation in the community and has shown considerable growth in financial gains
and range of operations. However, this growth may be short-lived once larger organizations
begin to influence the craft beer market. Tech Shield may be able to benefit from an investment
from this company but should be cautious of when the growth The Boston Beer Company has
enjoyed will no longer be able to continue.
12. 9
Works Cited
“2014 The Boston Beer Company, Inc. Annual Report.” The Boston Beer Company. The Boston
Beer Company. Web. 26 October 2015
“Boston Beer Company, Inc. Stock Chart.” NASDAQ. NASDAQ, 26 October 2015. Web. 26
October 2015
“Boston Beer Reports Fourth Quarter 2014 Results.” The Boston Beer Company. The Boston
Beer Company, 24 February 2015. Web. 23 October 2015
“Boston Beer Reports Third Quarter 2014 Results.” The Boston Beer Company. The Boston Beer
Company, 30 October 2014. Web. 23 October 2015
“Boston Beer Reports Second Quarter 2014 Results.” The Boston Beer Company. The Boston
Beer Company, 30 July 2014. Web. 23 October 2015
“Boston Beer Reports First Quarter 2014 Results.” The Boston Beer Company. The Boston Beer
Company, 30 April 2014. Web. 23 October 2015
“Boston Beer Reports Fourth Quarter 2012 Results.” The Boston Beer Company. The Boston
Beer Company, 20 February 2013. Web. 23 October 2015
“Boston Beer Reports Third Quarter 2012 Results.” The Boston Beer Company. The Boston Beer
Company, 1 November 2012. Web. 23 October 2015
“Boston Beer Reports Second Quarter 2012 Results.” The Boston Beer Company. The Boston
Beer Company, 1 August 2012. Web. 23 October 2015
“Boston Beer Reports First Quarter 2012 Results.” The Boston Beer Company. The Boston Beer
Company, 2 May 2012. Web 23 October 2015
“Brewing the American Dream.” Samuel Adams. Samuel Adams. Web. 25 October 2015
13. 10
“Corporate Responsability.” The Boston Beer Company. The Boston Beer Company. Web. 25
October 2015.
“Infinium Uncorked for a Limited Time This Holiday Season” Samuel Adams. Samuel Adams,
21 November 2011. Web. 26 October 2015
“National Beer Sales and Production Data.” Brewers Association. Brewers Association. Web. 25
October 2015
Samuel Adams. Web. 25 October 2015
“Stein Hoisting.” Samuel Adams. Samuel Adams. Web. 25 October 2015
“Stock Quote & Chart.” The Boston Beer Company. The Boston Beer Company, 23 October
2015. Web. 23 October 2015.
“Subsidiary Information.” The Boston Beer Company. The Boston Beer Company. Web. 25
October 2015.
The Boston Beer Company. Web. 25 October 2015