This document discusses a promotion for October Fest at a hotel pool. The promotion offers two Bit Burgers and one Beef Burger for AED 99, which is cheaper than buying them individually. It is aimed at guests ordering food or drinks alone and will increase both food and beverage revenue. The promotion takes place by the pool from noon to 5 PM and fits with the beer festival theme while allowing guests to enjoy burgers with their beers.

1. October Fest
Hops Promotion

2. Pricing
Actual Pricing ( Before Promotion, Ala Carte)
Product Name Cost Price Selling Price Cost Percent
Bit Burger 4.09 30 13.63
Beef Burger 10.97 85 12.91
Pricing after Promotion
Bit Burger Beef Burger Total cost Selling Price Cost Percent
4.09 * 2 = 8.18 10.97 8.18+10.97=19.15 99 / 120 19.34 / 15.96

3. Hops Promotion
This October fest enjoy sipping by the pool
2 bit burger and snack on a delicious beef
burger at only Aed 99++

4. • The promotion would be ideal for the month of October as it is
beer fest, hence Hops promotion, and also burgers would be a
good bite along with beers, and partially German.
• This promotion could be sold from 12 noon – 5 PM by the Pool.
• Its targets guests who are ordering only a beer to go in for 2
beers and a burger, or vice versa, guest who are ordering food
to go in for the promotion.
• It would be easy to target guests as they would only buy a
burger at 85++Aed or 2 beers at 60++ Aed, which would sum to
145++, but with the promotion they are buying it all at 99++
only.
• It increases both food and beverage revenue at the same time.
• Food and Beverage cost would not get affected as we are still
within the 34 % Food cost and 25% Beverage cost.

5. Presentation