Millennial voters have traditionally had low turnout rates in elections. To address this issue and encourage more Millennials to participate in the upcoming 2016 presidential election, a pop-up festival called the Bully Pulpit Series has been created. The festival aims to register 800 Millennial students to vote through games and activities related to the candidates, with events potentially taking place on campus or in the student union. Goals include increasing awareness of the election and motivation for young people to vote.

1. TheBullyPulpitSeriesPresents

2. Summary
CollegestudentsoftheMIllennialGeneration,peoplebetweentheagesof
18-28,havebeentradionallyapatheticwhenitcomestoelectoral
participation
Withthe2016PresidentialElectionjustaroundthecorner,thisisahuge
concernbecausetheseunheardvoicescouldmakeahugedifferenceby
participatingintheelectoralprocess
DuetolackofMillennialDuetolackofMillennialVoterParticipation,wehavecreatedtheBullyPulpit
SeriesFestival:Pop-upPoliticsasanincentivetosignupandvote
“Millennialturnoutforthe2014midtermelectionwas
preliminarilyestimatedat21.3percent,whichwasonparwith
numbersfrompreviousyears.Althoughpollsindicatedthey
supportedaRepublican-runCongress,theroughly9.9million
18-to29-year-oldswhovotedinTuesday'selectionpreferred
Democraticcandidates.
Millennialscomprised13peMillennialscomprised13percentoftheelectorate,whichwasslightly
higherthanin2010.“
-IBTTimes

3. GoalsandObjective

4. Team Tactics
“Pop-UpPolitics”
PlanA-ConcertinCistern
PlanB-EventinCougarmallwithmusicprovidedbyCisternYardDJ
RafflewithincentivesoffreeBPseriesmerchandise,Starbucks/Chipotle
giftcards,privatemeetandgreetswithcandidatesatfutureBPSeries
events
ChalkboardinCougarMallthatwillinvitestudentstocontribute-
Boardwillread;“AtCofC,WeVote.WhydoyouVote?#CofCVotes”and
askstudentstowritetheirownstoryorreason(Willbeincougarmallnext
totablebelowoursheetfrom Jan.7thuntiltentativedatesofevent)
ActiveupdatedtallyofregisteredvotersbyBPSeries,withGoalfor
reaching800registeredvotersbydeadline,locatedinCougarMall
CarnivalstylegamestobefeaturedineitherPlanAorPlanB:
“PintheHairpieceontheTrump”
“WheelofPoliticalFortune”
“OperatewithDr.Carson”-gamesofOperationandraceagainstthe
clock
“FeeltheBernBadminton”inCisternYardor“FeeltheBernBasketball”if
PlanBincougarmall
Triviaquestionsaboutcandidates
“RhymeswithRubiointheStudio”-guessthesongafterlisteningfor10sec.
(allarerubio’sfavoritetypeofmusic)
“GuesstheClinton:HillorBill”-phrasesandguesswhichClintonsaid
phrase
“Milkbottleswithallthecandidatesfacesonthem andeitherredorblue
rubberbands,mustmatchtherubberbandwiththecandidate’spolitical
party(redforarepublican,blueforademocrat)
“BreaktheGlassCeilingwithCarlyandHillary”Pinata

5. MarketingandPromotionsPlans

6. MarketingandPromotionsPlans

7. MarketingandPromotionsPlans

8. Timeline

9. Timeline

11. Timeline