2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Banyak orang menganggap mempelajari kitab Wahyu adalah sulit. Selain karena membicarakan simbol-simbol yang tidak biasa, kitab Wahyu juga memiliki tema-tema yang kompleks. Nah, bagaimana cara terbaik membedah kitab Wahyu?
Mari kita pelajari bersama lebih dahulu 3 pasal pertama dari kitab ini dalam kelas diskusi "Bedah Kitab Wahyu" (BKW) pada 19—26 Juni 2024 melalui grup WA.
Sebelum kelas dimulai, ikuti lebih dahulu pemaparan materinya via Zoom pada:
Rabu, 19 Juni 2024.
- Pagi: pkl. 10.30—12.00 WIB
- Malam: pkl. 19.00—20.30 WIB
Daftarkan diri Anda segera di https://bit.ly/form-mlc.
Kontak:
WA: 0821-3313-3315 (MLC)
E-Mail: kusuma@in-christ.net
Modul Ajar Bahasa Indonesia Kelas 10 Fase E Kurikulum MerdekaFathan Emran
Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka - abdiera.com, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka
Materi ini sangat penting sebagai kita pendidik di smk untuk apa untuk memberikan motifasi kepada kita sebagai pendidik di smk bahwa tujuan akhir kita tidak hanya transfer ilmu saja melainkan juga mengantar peserta didik menuju du di
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Banyak orang menganggap mempelajari kitab Wahyu adalah sulit. Selain karena membicarakan simbol-simbol yang tidak biasa, kitab Wahyu juga memiliki tema-tema yang kompleks. Nah, bagaimana cara terbaik membedah kitab Wahyu?
Mari kita pelajari bersama lebih dahulu 3 pasal pertama dari kitab ini dalam kelas diskusi "Bedah Kitab Wahyu" (BKW) pada 19—26 Juni 2024 melalui grup WA.
Sebelum kelas dimulai, ikuti lebih dahulu pemaparan materinya via Zoom pada:
Rabu, 19 Juni 2024.
- Pagi: pkl. 10.30—12.00 WIB
- Malam: pkl. 19.00—20.30 WIB
Daftarkan diri Anda segera di https://bit.ly/form-mlc.
Kontak:
WA: 0821-3313-3315 (MLC)
E-Mail: kusuma@in-christ.net
Modul Ajar Bahasa Indonesia Kelas 10 Fase E Kurikulum MerdekaFathan Emran
Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka - abdiera.com, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka, Modul Ajar Bahasa Indonesia Kelas 10 SMA/MA Fase E Kurikulum Merdeka
Materi ini sangat penting sebagai kita pendidik di smk untuk apa untuk memberikan motifasi kepada kita sebagai pendidik di smk bahwa tujuan akhir kita tidak hanya transfer ilmu saja melainkan juga mengantar peserta didik menuju du di
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Buletin Sekaran (Unnes) Edisi 2
1. 4 Profil
Samsudi:
Jangan Asal Menambah SMK
”MENGEMBANGKAN Kompetensi, Mem- kebijakan yang memberikan manfaat langsung kepada
bangun Citra SMK”, itulah judul orasi ilmiah peserta didik. Misalnya tahun 90-an kita kenal SMK/
yang akan disampaikan Dr Samsudi dalam STM Sastra. Itu idiom yang merendahkan martabat.
upacara pengukuhannya sebagai Guru SMK/STM yang semestinya membangun banyak
Besar Fakultas Teknik Universitas Negeri kegiatan pratikum, tetapi malah menggelar
Semarang, 15 Desember mendatang. cerita doang di kelas. Apakah pemerintah akan
Berikut petikan perbincangan dengan mengulangi hal seperti itu dengan menambah
Asisten Direktur I Program Pascasarjana jumlah SMK, ini semestinya jadi pelajaran
(PPs) Unnes ini. sekaligus acuan.
Ada gambaran tentang SMK yang ideal?
Alangkah indah ketika sekelompok orang
Sebegitu menarikkah memperbincangkan mau mencari tempat pedidikan tukang andal
citra SMK? atau ahli di bidang tertentu, lulusan SMK-lah
Tiga tahun terakhir ini, pemerintah begitu orangnya.
intens mengembangkan sekolah menengah Pertama mungkin kita hanya menemukan
kejuruan (SMK). Saya secara konsep tidak satu-dua lokus. Namun ketika satu atau dua itu
sependapat dengan kebijakan itu. Pertama, sudah menjadi ikon, akan menyebar. Sayangnya
kebijakan pemerintah tahun 2010 jumlah SMK saat ini, yang satu atau dua itu susah ditemukan.
harus 60:40 dibanding SMA. Tahun 2015 akan Maka tantangannya sekarang, bagaimana imbas
diarahkan jumlahnya 70 berbanding 30. Padahal, penyebarannya. Yang inti saja belum jelas itu ada
substansi pengembangan SMK bukan jumlah, di mana. Kita kan penginnya seolah tipis-tipis tapi
melainkan bagaimana menata, membangun rata. Pembangunan SDM itu, menurut saya, bukan
mengintensifkan kompetensi anak didik. Kalau tipis-tipis tapi rata. Mestinya satu atau beberapa
membangun tanpa keunggulan, tidak ada tetapi memiliki daya saing maupun kualitas lulusan
gunanya. Membangun citra SMK bukan dengan yang teruji. agus
menambah jumlah, melainkan kompetensi yang
dikuatkan.
Jadi, Anda khawatir terhadap perkembangan Prof Dr SAMSUDI MPd
SMK akhir-akhir ini?
Saya khawatir terhadap kebijakan Sarjana Pendidikan Teknik Mesin IKIP Semarang (1986)
Magister IKIP Yogyakarta, Jurusan Pendidikan Teknologi dan Kejuruan (1995)
pemerintah tadi. Lima-enam tahun ke depan, Doktor Universitas Pendidikan Indonesia Bandung,
justru disalahkan oleh generasi yang diluluskan. Bidang Pengembangan Kurikulum (2006) dengan predikat Cumlaude.
Mengapa? Karena tidak mampu membuat
Podium
DI sela-sela
upacara Hari Me-
Mempublikasi atau Binasa! ilmiah?
nanam Nasional Oleh Sucipto Hadi Purnomo
di Unnes, belum Aha, untuk pertanyaan macam begini,
lama berselang, menggambarkan keadaan ”sebenarnya”. justru terngiang-ngiang di telinga kata-kata
beberapa dosen Semoga masih banyak yang sudah mem- seorang teman, ”Banyak yang meneliti,
menerima peng- publikasikan artikel ilmiah (populer) tetapi tapi tak lebih dari masturbasi rohani.
hargaan. Hadiah berupa uang belum terpantau oleh pemberian hadiah. Diteliti sendiri, ditulis sendiri, dan hasilnya
mereka terima karena karya mereka Namun pada pojok hati yang lain, dibaca sendiri. Hasil penelitian hanya diam
dimuat di jurnal atau koran. sebenarnya saya tidak begitu terhenyak. membisu di rak sendiri, hanya berguna
Jujur, saya senang sekaligus Tidaklah mengagetkan lagi tengara tentang buat dijiplak untuk kegiatan serupa.”
cemas. Senang, karena pemimpin rendahnya angka publikasi di kalangan Terlepas apa pun motif yang
universitas telah memberikan apre- sivitas akademika. Tidaklah mengentak bersemayam, credit point atau credit
siasi terhadap mereka yang telah hati pula kabar yang dilansir media ini, coin, sudah semestinya segenap sivitas
mempublikasi. Cemas, karena dari pekan lalu, bahwa banyak dosen yang akademika menegakkan adagium
seribu lebih dosen di universitas kesulitan menulis artikel ilmiah. ”mempublikasi atau binasa”. Ya, jangan
ini, tak lebih dari sepuluh orang Tapi bukankah dana penelitian di pernah pongah sebagai akademisi kalau
yang menerima penghargaan itu. kampus ini, dari tahun ke tahun, terus hanya kuat pada etos ngobrol tapi lemah
Saya berharap, sedikit yang menanjak? Bukankah ini meniscayakan syahwat untuk mempublikasi.Tanpa
beroleh penghargaan tidaklah bertambah pula angka publikasi karya publikasi, sejatinya akademisi telah mati!*
2. 2 Salam Redaksi Seputar Kampus
Anda Kritik Pisowanan Ageng
Kami Suka
“MAS, penulisan gelar tanpa
“Nagari Jawi”
titik memang disengaja ya? sungguhan, pada bagian luar dari
“Ingsun, pangagenging praja gung deretan yang seba, puluhan prajurit
Tidakkah itu bertentangan dengan
EYD (Ejaan Bahasa Indonesia yang Fakultas Basa lan Seni, paring yang mengenakan pakaian serbamerah
Disempurnakan –Red)? Terus, kata lengkap dengan tameng dan pedang,
dhawuh marang kawulaningsun ing
’menemu’ rasanya janggal, ada berdiri dalam barisan rapi.
nagari Jawi, mligine marang para Adapun para “kawula, prawira,
pertanggungjawaban morfologi?”
Itulah bunyi sistem maklumat taruna, prawira, lan senapatining dan senapati”, hampir semuanya
singkat (SMS) yang masuk ke mengenakan pakaian Jawa. Hanya,
basa Jawa....” Jawa yang ini tampak lebih bermacam-
telepon seluler kami. SMS dikirim
oleh seorang dosen Jurusan Bahasa macam. Tidak hanya berkebaya, tetapi
BEGITULAH kata pembuka De- juga berkerudung; tak cuma berbeskap
dan Sastra Indonesia FBS Unnes. kan Fakultas Bahasa dan Seni (FBS)
Itu bukanlah satu-satunya dan berblangkon, tetapi juga tak sedikit
Universitas Negeri Semarang (Unnes) yang mengenakan sarung.
tanggapan terhadap Sekaran. Hari Prof Dr Rustono MHum menyampaikan
pertama buletin ini terbit, beberapa Rasa Jawa pun terasa makin lengkap
“titahnya” di panggung yang telah disulap ketika hampir semua tuturan para tokoh
komentar datang, baik lewat telepon, bak siti inggil keraton.
SMS, e-mail, maupun ungkapan dalam pasewakan menggunakan bahasa
Jika diterjemahkan dalam bahasa Jawa, arkais lagi. Simak saja, misalnya,
secara langsung. Ada yang bernada Indonesia, kurang lebih: saya, pemimpin
sanjungan, ada yang beraroma kritik. aba-aba manggalaning bergada (pemim-
praja agung Fakultas Bahasa dan Seni pin pasukan), “Siyaga, tandya!”
Terhadap setiap sanjungan, memberikan titah kepada kawula saya di
jujur saja kami senang. Tapi jika Pasewakan juga berlangsung dalam
nagari Jawi, terutama para muda, perwira, iringan gending-gending Jawa.
boleh berkata lebih jujur lagi, kami dan senapati bahasa Jawa.
jauh lebih suka tanggapan yang Tak hanya itu, enam mahasiswi cantik
Para mahasiswa dan dosen yang juga tampil membawakan tari Bedhayan.
bernada kritik, juga kecaman. Kami disebutnya sebagai “kawulaningsun” itu
anggap, itu lebih menantang, lebih “Sekilas pisowanan ini seperti imitasi
tak lain adalah sivitas akademika Jurusan dari pisowanan di keraton. Kami tak
menyehatkan. Bahasa dan Sastra Jawa Unnes. Kamis
Ya, apa pun tanggapan Anda, menampik hal itu. Namun sesungguhnya
(3/11) di bawah paparan matahari pagi, jika kita lebih jeli melihatnya, betapa
apa pun saran Anda, selalu kami di lapangan fakultas kampus Sekaran,
tunggu. Kirim saja via e-mail, SMS, akan tampak bahwa Jawa keraton di sini
lebih dari 500 mahasiswa jurusan tersebut telah dinegosiasikan secara kreatif oleh
atau telepon langsung ke redaksi. beserta puluhan dosen berkumpul. Mereka
Kami pasti akan dengan suka cita teman-teman mahasiswa,” ungkap Ketua
menggelar acara yang mereka sebut Jurusan Bahasa dan Sastra Jawa Unns
menyambutnya. Ayolah, Pembaca.... sebagai Pasewakan Ageng Nagari Jawi. Drs Agus Yuwono MPd MSi.
shp Tak beda dari pasewakan di keraton
shp
DPR Janji ..... SE MM, anggota Komisi X DPR. dapatkan sorotan adalah peng-
Karena itu, anggota Fraksi Partai hentian program guru bersta-
Sambungan hlm 1
Golkar itu mendesakkan perlunya tus pegawai negeri (DPK) di
Rektor yang juga bertindak sebagai pengkajian ulang terhadap arah sekolah swasta yang dinilai
moderator. kebijakan tersebut. “Jangan sampai kalangan perguruan swasta
Dalam pertemuan itu, menge- penambahan demi penambahan SMK sangat memberatkan. “Dengan
muka pula pembahasan tentang justru mendatangkan masalah baru.” adanya kenaikan 20% gaji
kebijakan pemerintah yang menar- Tunjangan Dosen guru negeri, pengelola sekolah
getkan pertambahan sekolah Pada bagian lain, tunjangan dosen swasta tampak tertaih-tatih untuk
menengah kejuruan (SMK), ter- yang dihentikan karena studi lanjut mengimbanginya, justru ketika tak
masuk pengalihan sejumlah SMA juga mendapatkan perhatian secara ada lagi DPK di sekolah swasta.”
menjadi sekolah kejuruan. khusus dari Komisi X DPR. “Justru para Adapun Rektor Unnes
“Pada masa transisi seperti ini, dosen perlu didorong untuk mengambil mendesak DPR untuk turut
permasalahan itu merentang dari studi lanjut. Jangan sampai mereka mengawal pelaksanaan sertifikasi
perubahan tiba-tiba dari guru yang yang ingin meningkatkan jenjang guru. “Perlu ada pedoman yang
semula mengajar siswa SMA menjadi pendidikan justru terhambat karena lebih jelas agar tidak ada lagi
mengampu siswa SMK, sarana- ancaman terhentinya tunjangan multitafsir dalam pelaksanaan
prasarana, hingga masyarakat fungsional selama menempuh studi,” sertifikasi guru sehingga rektor
yang tiba-tiba dipaksa berubah kata Ketua Drs Abdul Hakam Naja MSi LPTK sebagai pelaksana kegiatan
persepsinya terhadap SMA dan (FPAN). tidak dipersalahkan di kemudian
SMK,” ungkap anggota Ferdansyah Persoalan lainnya yang men- hari.” shp
3. Agenda Seputar Kampus 3
Tokoh Tionghoa
Seminar Bias
Dukung Prodi
Gender di FIS Mandarin
HIMPUNAN Mahasis- SEJUMLAH tokoh
wa (Hima) Sosiologi dan Tionghoa di Semarang
Antropologi Fakultas Ilmu menyatakan dukungan pe-
Sosial Unnes akan menyeleng- nuh kepada Unnes untuk
garakan seminar nasional membuka progam studi
“Dekonstruksi dan Aplikasi pendidikan bahasa Man-
Konsep Gender melalui Pem- darin.
belajaran di Sekolah”, Kamis Dukungan itu disam-
(17/12) pukul 08.00 di Gedung paikan dalam pertemuan
C 7 Lantai III FIS Unnes. Akan Rektor USM Prof Dr Pahlawansjah Harahap SE ME dan Pembantu tika
Rektor Unnes Prof Dr Su-
hadir sebagai pembicara Dr Rektor IV Unnes, Prof Dr Fathur Rohman MHum meneken kerja sama.
dijono Sastroatmdjo MSi
Partini (dosen FISIP UGM dan
USM-Unnes
dengan belasan tokoh ke-
peneliti gender), Prof Dr Anik turunan Tionghoa, Sema-
Jalin Kerja Sama
Ghufroni (Guru Besar UNY), rang, Selasa (1/11). Selain
dan Drs Jasman Indradno MSi para pembantu rektor dan
(Depdiknas Jawa Tengah). ketua lembaga, hadir pula
Acara bisa diikuti mahasiswa, UNIVERSITAS Semarang gatakan, tujuan kerja sama anggota Dewan Penyan-
pelajar, dan umum. Informasi (USM) dan Universitas Negeri agar semua kegiatan aka- tun, Budi Dharmawan, H
pada Laela 085640502429. Semarang (Unnes) menjalin demik mahasiswa berbasis Soewanto, dan HM So-
agus kerja sama Sistem Informasi IT. Dia berharap kerja sama ediro Atmoprawiro.
Akademik (SIA). Penandatan- tersebut bisa ditingkatkan. ”Kami dukung penuh
Penataran Pelatihan ganan kerja sama dilakukan “Kami sudah pernah kerja rencana Unnes untuk
Rektor USM Prof Dr Pahlawa- sama dengan Unnes untuk membuka program sudi
UKM Olahraga nsjah HarahapSE ME dan Rek- bidang pengabdian pada ma- bahasa Mandarin karena
tor Unnes yang diwakili Pem- syarakat. Sekarang, kami potensi yang begitu be-
FAKULTAS Ilmu Keolah-
bantu Rektor IV Prof Dr Fathur ingin kerja sama bidang aka- sar. Tidak hanya di bidang
ragaan Unnes bekerja sama
Rohman MHum di ruang si- demik bisa dibangun lebih pendidikan, terutama un-
dengan Badan Pembina Olah-
dang USM Jl Soekarno-Hatta, baik lagi,” ujarnya. tuk memenuhi kebutuhan
raga Mahasiswa Indonesia
kemarin. Hadir dalam penan- Hal senada dikatakan guru bahasa Mandarin,
(Bapomi) Jawa Tengah menye-
datanganan tersebut antara lain Pembantu Rektor IV Unnes tetapi juga untuk kepen-
lenggarakan Penataran Pelatih
Ketua Yayasan Alumni Undip, Prof Dr Fathur Rokhman tingan bisnis,” ungkap Ir
Unit Kegiatan Mahasiswa
Prof Ir Joetata Hadihardaja, MHum. Menurutnya, keg- Phandaya Wirasudarma,
Bidang Olahraga PTN-PTS se-
Kepala UPT TIK Unnes Prof iatan ini menjadi tantangan tokoh keturunan Tionghoa
Jawa Tengah Sabtu-Minggu,
Dr Wahyu Hardiyanto, dan se- bagi Unnes agar kerja sama yang mrnggeluti bidang
(12-13/12) di Fakultas Ilmu
jumlah pejabat struktural USM. yang terjalin bisa berlanjut pendidikan.
Keolahragaan kampus Unnes
Rektor USM Prof Dr Pahla- lebih baik lagi.
Sekaran. hon tika hon
wansjah HarahapSE ME men-
Seminar Beasiswa Gubernur: Menwa Jangan Arogan
Luar Negeri
MAHASISWA yang ter dalam menumbuhkan jiwa
ENGLISH Student Asso- -gabung dalam Resimen dan semangat patriotisme,
ciation Unnes akan menggelar Mahasiswa (Menwa) jangan nasionalisme, serta men-
seminar rahasia mendapatkan pernah mengedepankan sikap jadi contoh terkait dengan
beasiswa ke luar negeri, Senin arogan berkaitan dengan tugas kepemimpinan intelektual
(14/12) di dekanat FBS Unnes. yang diembannya. bagi mahasiswa lain,” katanya.
Pembicara Drs Ahmad Sofwan Gubernur Jawa Tengah Bibit Karena itu, kata Bibit,
PhD (penerima beasiswa Aus- Waluyo mengingatkan hal itu mahasiswa perlu mengubah
tralia dari Dikti dan AUSAID), saat pelantikan dan pengukuhan pola pikir dan tindakan dalam
Rizky Yuli Ikhwanudin. SPd Komandan Menwa Mahadipa menyikapi kondisi politik,
(Global Xchange Program dari Jateng, di kampus Unnes, Senin Bibit Waluyo Sulist
ekonomi, dan sosial budaya.
British Council ke Glasgow, (7/12). “Menwa jangan pernah arogan atau “Jangan terjebak pada unjuk rasa atau
Dwi Setyanira Cahyaningtyas justru bergabung hanya untuk gagah-gagahan,” demonstrasi tanpa konsep yang jelas.”
SPd (College in Japan, 2009), katanya. Dia mengatakan, perkembangan ilmu
dan Mariamah SS (Indone- Menurut dia, bergabungnya mahasiswa pengetahuan dan teknologi berlangsung
sia English Language Study dalam Menwa perlu dimaknai secara lebih sangat cepat, namun kebebasan berserikat,
Programme, 2009). Tiket ter- mendalam, yakni kemampuan untuk menjadi berkumpul, dan menyatakan pendapat
sedia di gedung B3 atau Arif contoh bagi mahasiswa lain, bukan untuk bukan tanpa batas.
(085724822966). agus gagah-gagahan. “Menwa harus menjadi pelopor sulist
4. BULETIN UNNES
Diterbitkan oleh UPT Pusat Hubungan Masyarakat Universitas Negeri Semarang Sehat Unggul
Sejahtera
Indikator Edisi 2 11 Desember 2009 www.unnes.ac.id
Sumber : BAPR Unnes grafis: agus
Profesor
Terbanyak di FBS
HINGGA November 2009
Universitas Negeri Semarang
memiliki guru besar aktif se-
banyak 33 orang. Mereka
tersebar di delapan fakultas.
Terbanyak di Fakultas Ba- hon
hasa dan Seni (FBS) yang Ketua Tim Kunjungan Komisi X DPR-RI Drs Abdul Hakam Naja MSi (kanan) dan Rektor Unnes
memiliki 9 profesor. Disusul Prof Dr Sudijono Sastroatmodjo MSi.
Fakultas Matematika dan IPA
DPR Janji Bantu
(FMIPA) 6 orang profesor. Fa-
kultas Ilmu Pendidikan (FIP)
memiliki 5 profesor, Fakultas
Ilmu sosial (FIS) 5 orang, Fa-
kultas Teknik (FT) 3 orang, Unnes Wujudkan Konservasi
Fakultas Ilmu Keolahragaan
H
(FIK) 2 orang, Fakultas Eko-
nomi (FE) 2 orang, dan Fakul- ALUS sekali memang
tas Hukum (FH) 1 orang. Komisi X Dewan Perwakilan permintaan Pak Rektor
Unnes juga mempunyai 8 Unnes ini. Tapi untuk
guru besar emeritus dan guru
Rakyat Republik Indonesia (DPR
membangun universitas
besar pensiun 4 orang. Ada- RI) berjanji akan membantu konservasi, sebuah prakarsa yang
pun yang sudah meninggal Universitas Negeri Semarang sangat bagus, kami dari Komisi X DPR
dunia 18 orang. sulist/agus RI pasti akan berusaha membantu
untuk mewujudkan cita-cita
dengan sungguh-sungguh,” kata
sebagai universitas konservasi. Abdul Hakim Naja, Wakil Ketua Komisi
Susunan Redaksi
Pelindung: Rektor Janji tersebut terucap dari Komisi X yang juga anggota Fraksi Amanat
Pembina: Pembantu Rektor I, Nasional pada sesi tanggapan akhir.
X saat melakukan pertemuan
Pembantu Rektor II, Pembantu Rektor III, Sebelumnya, di depan belasan
Pembantu Rektor IV dengan para pemangku anggota DPR yang mebidangi
Pemimpin Redaksi: Sucipto Hadi Purnomo
Redaksi: Kartika Fajar Cahyani, Sihono, kepentingan pendidikan se- pendidikan itu, Rektor memaparkan
Dwi Sulistiawan, Ariyani Widyastuti,
Agus Setyo Purnomo Jawa Tengah, di Unnes kampus konsep dan implementasi universitas
Administrasi: Hendarni Widowati konservasi. ”Konservasi bukan hanya
Sekaran, Rabu (9/12).
Alamat Redaksi: berupa konservasi alam dengan
UPT Pusat Humas Unnes Lantai II Gedung
H Unnes Kampus Sekaran, Telepon 024- penciptaan green campus saja, tetapi
8508093, E-mail: humasunnes@yahoo.co.id juga konservasi budaya,” ungkap
Redaksi menerima kiriman berita dan artikel
sesuai dengan rubrikasi Buletin SEK ARAN
Bersambung hlm 2