SlideShare a Scribd company logo
Building your Internet Presence

        a Strategic Move



        François Beaugard communications
Building your Internet Presence | A strategic Move



TO BE OR NOT TO BE... ON INTERNET ?



GOOGLE SEARCH :

 ● Your name
 ● Your Business name
 ● Coaches of Montreal
 ● Professional coach



                 François Beaugard communications
Building your Internet Presence | A strategic Move



5 W's + HOW

WHO : You and your community

WHAT : What makes you different? Standing out from the
crowd

WHEN : Timing is important

WHY : Why someone would pay for your services

WHERE : Location

HOW : Networking
Building your Internet Presence | A strategic Move




Gmail            Search

Agenda           Documents

Maps             Talk

Reader           Alerts

Analytics        YouTube
Building your Internet Presence | A strategic Move



Google knows too much about you




"You've done it, said it, clicked it, searched it, Googled it. You can
never undo it or unclick it. It stays there forever. Unless the people
demand that government order a stop to it."



CNN Opinion http://ht.ly/95NRj




                                  François Beaugard communications
Building your Internet Presence | A strategic Move



ABOUT.ME http://about.me/francoisbeaugard

Domain name : www.CoachesOfMontreal.com / .ca

https://www.10dollar.ca/

Hosting plan

http://www.hostgator.com/

http://www.godaddy.com/


               François Beaugard communications
Building your Internet Presence | A strategic Move




WordPress (.com / .org)
 ● Theme
 ● Blog
 ● Static pages Jeux de cordes

Google Analytics

Google Adwords
Building your Internet Presence | A strategic Move



                        FB


                                         Tw




                      Where should you post your status?
Building your Internet Presence | A strategic Move



MONITORING TOOLS

Google Analytics
Google Alerts
Facebook Analytics
Facebook Alerts
Twitter Alerts
Hootsuite (Twitter, Facebook, LinkedIn, YouTube, etc.)
Building your Internet Presence | A strategic Move



François Beaugard communications


Web site francoisbeaugard.com

Twitter @fbeaugard

Linkedin http://www.linkedin.com/in/francoisbeaugard

Slideshare http://www.slideshare.net/f.beaugard

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Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

  • 1. Building your Internet Presence a Strategic Move François Beaugard communications
  • 2. Building your Internet Presence | A strategic Move TO BE OR NOT TO BE... ON INTERNET ? GOOGLE SEARCH : ● Your name ● Your Business name ● Coaches of Montreal ● Professional coach François Beaugard communications
  • 3. Building your Internet Presence | A strategic Move 5 W's + HOW WHO : You and your community WHAT : What makes you different? Standing out from the crowd WHEN : Timing is important WHY : Why someone would pay for your services WHERE : Location HOW : Networking
  • 4. Building your Internet Presence | A strategic Move Gmail Search Agenda Documents Maps Talk Reader Alerts Analytics YouTube
  • 5. Building your Internet Presence | A strategic Move Google knows too much about you "You've done it, said it, clicked it, searched it, Googled it. You can never undo it or unclick it. It stays there forever. Unless the people demand that government order a stop to it." CNN Opinion http://ht.ly/95NRj François Beaugard communications
  • 6. Building your Internet Presence | A strategic Move ABOUT.ME http://about.me/francoisbeaugard Domain name : www.CoachesOfMontreal.com / .ca https://www.10dollar.ca/ Hosting plan http://www.hostgator.com/ http://www.godaddy.com/ François Beaugard communications
  • 7. Building your Internet Presence | A strategic Move WordPress (.com / .org) ● Theme ● Blog ● Static pages Jeux de cordes Google Analytics Google Adwords
  • 8. Building your Internet Presence | A strategic Move FB Tw Where should you post your status?
  • 9. Building your Internet Presence | A strategic Move MONITORING TOOLS Google Analytics Google Alerts Facebook Analytics Facebook Alerts Twitter Alerts Hootsuite (Twitter, Facebook, LinkedIn, YouTube, etc.)
  • 10. Building your Internet Presence | A strategic Move François Beaugard communications Web site francoisbeaugard.com Twitter @fbeaugard Linkedin http://www.linkedin.com/in/francoisbeaugard Slideshare http://www.slideshare.net/f.beaugard