FrogIdeas aimed to build awareness of 10,000 Startups through social media. They sought to establish 10,000 Startups as a thought leader in the startup industry and drive conversations with stakeholders like entrepreneurs, investors, and the government. FrogIdeas used visual content like images and infographics to engage these groups. Their approach helped connect startups to opportunities, position 10,000 Startups as a go-to brand, and partner with the government on events. Through visual content, FrogIdeas achieved over 50,000 new followers, 5.5 million brand impressions, and 5 times their application target for 10,000 Startups.