Building Relationships Through Social Media
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Laura from LauraDrives.com and Alan Ram's Proactive Training Solutions shares a deck from a Toyota Canada presentation where she spoke about building relationships through social media; specifically, how to use Facebook and Video to build relationships with prospective and past clients. Contact Laura for more information or for notes: laura@alanram.com
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Building Relationships Through Social Media
- 1. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Building Relationships Through Social Media
- 2. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
- 3. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Why Social Selling?
- 4. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Why is Social Media So Effective?
- 5. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Why Is Social Media So Effective? ✓ Human Connection ✓ Relationship ✓ Customer Behavior
- 6. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com People Like Buying From People
- 7. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Shoppers Are All Online Researching
- 8. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com My Strategy: Give People a Reason to Engage and Connect
- 9. Facebook Visibility and Engagement Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
- 10. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com 10 Ways to Use Facebook and Create Real Connection
- 11. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Teach ‘Em Something
- 12. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Debut Something
- 13. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Humble Brag
- 14. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Share the Love
- 15. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Be Relevant
- 16. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Showcase Something
- 17. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Let Someone Else Do The Talking
- 18. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Seriously, Let Someone Else Do The Talking
- 19. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Get Off Topic
- 20. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Keep It Simple
- 21. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Get Nostalgic
- 22. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Human Tone and Element Creates Connection Builds Relationships
- 23. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Video is a Key Component to Your Social Presence
- 24. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Why Is Video So Powerful?
- 25. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Because of how people communicate.
- 26. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Because of how we retain information.
- 27. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Because of engagement, eyeballs, and shareability.
- 28. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Because YouTube and Facebook say so.
- 29. Video is Your Fiercest Weapon Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
- 30. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com You Can Get Started Today
- 31. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com There Is Opportunity In Our Industry
- 32. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com We Sell Things That Get People Excited
- 33. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Video Will Drive Customers Through The Door
- 34. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Creating Video is Easier Than You Think
- 35. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com 3 Ways to Create Compelling Videos: Convey a Message Show Something Off Answer a Question
- 36. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Leverage Your People Personal Branding Under the Dealership Umbrella
- 37. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com YouTube Facebook Dealership Blog
- 38. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com 4 Steps to Get Started o Keep it Simple o Learn As You Go o Focus on Value o Remember Human Connection
- 39. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Create an Environment Where This is Encouraged
- 40. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com How To Attract People Who Will Participate
- 41. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com Take Action Tomorrow.
- 43. Laura Madison National Director of Sales Alan Ram’s Proactive Training Solutions Laura@AlanRam.com
Editor's Notes
- Dealers managers salespeople
- Catherine story
- Catherine story
- Do you see how these can create real connection with buyers? Stay top of mind
- The next strategy
- Tone, enthusiasm, excitement. 90% people say seeing a video about a product is helpful in the decision process
- 60,000x times faster than text Retain 95% of message watched compared to 10% read higher view retention
- Shoppers who viewed video were 174% more likely to purchase than viewers who did not. 92% of mobile viewers share videos with others 46% of users take some kind of action
- 53x more ikely google Algorithm – VIDEO PROFILE PHOTOS
- Final strategy: let’s get into the action poriton. What differentiated my brand
- 24% of brands are using online video to market to consumers
- Video has amassed 32k views on YouTube alone in less than a year. More importantly, it converts.
- Circle back – how do you create real human connection? With your people?
- Foster, discuss, commend
- Dealers managers salespeople