SlideShare a Scribd company logo
Building Products
For Humans
Shiren Vijiasingam
Picture by Tim Gouw on Pexels
General Assembly
Weight Watchers
College Board
Helping people pursue work they love and change careers
Helping people achieve healthy lifestyles through behavior change
Helping people find success in college and career
me
Organizations that add just a little bit
every day always defeat those that are
in the subtraction business.
- Seth godin
Wait, where
are you?
is my avocado
here yet?
Crap, where’s my wallet?
I bought the
wrong thing?
Weight Watchers Maine by Jackie Conn on Bangor Daily News
Oh S%*#,
I forgot it
This is mode shift friction
And then there’s
the good!
How does she know my name?
Now i don’t
have to call
Found a Good
point to STOP
Notice the
pattern?
Let’s fix it!
A brief history on mapping
1984 1999 2008
Service design Journey maps EXPERIENCE MAPS
Service Blueprint by Brandon Schauer, Journey Map
by Joel Flom, Experience Map by Chris Risdon
The product experience loop
USER
sms /
chatbots
telephony
retail pos /
fulfillment
esp
a-b test /
personalization
oem level data
device level /
review
external review
/ discussionMETHODS
CHANNELS
5 steps to alleviate this friction
1. Find your gaps
2. Capture gap data
3. Track shift triggers
4. Fix the friction
5. Close the loop
1. Find your gaps
Identify those big mode shift gaps in your product experience
Find your gaps
1. Review existing maps with customer facing teams
2. As a collective team, circle the gaps
3. Name a product + ops steward for each circle
PRO TIP: Nothing
existing? anyone
on the team can
sketch the flows
2. Capture gap data
Instrument systems and deploy methods to collect gap data
Capture gap data
1. Review your existing data sources
2. Identify instrumentation & research needed
3. Plan and roll them out
PRO TIP: No dedicated
researcher? Get the team
shadowing customers.
3. Track shift triggers
Define events that create shifts in mode
Track shift triggers
1. Use what you already have/know
2. Look for patterns of events that precede a shift
3. Prioritize based on value: user, business, effort
1
2
4
3
PRO TIP: Combine
qual and quant to
define priority
4. Fix the friction
Plan and execute solutions for those priorities
Fix the friction
1. Expand scope / create team(s) if needed
2. Engage org-wide (responsibility ≠ ownership)
3. Make a plan for the fixes, and execute on it
PRO TIP: It may not
always be a product
solution
5. Close the loop
Connect every user interaction, anticipate new triggers
Close the loop
1. Connect the data, get everyone access
2. Flag your data gaps, make a plan to fix it
3. Keep talking regularly across teams
PRO TIP: Even with disparate systems, access to
data helps align everyone on problem solving
Next sprint, start fixing mode shift friction
Find your gaps »
Capture gap data »
Track shift triggers »
Fix the friction »
Close the loop »
Gather / sketch your flows, circle your gaps, put a name against each one
Gather / share existing data, ask teams what data they would love to have
List top volume drivers per channel, activity that preceded a ‘contact’
Identify a gap to close in <30 days; need not be software - e.g. email, IVR
Give service team pilot access to a product system to addresses a pain point
I've learned that people will forget what
you said, people will forget what you did,
but people will never forget how you made
them feel.
- Maya angelou
shiren@vijiasingam.com
@shirenv
linkedin.com/in/vijiasingam
Let’s chat...
Icons by Alfredo Hernandez on IconFinder,
photo by Craig Samoviski
Building Products for Humans - Shiren Vijiasingam

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Building Products for Humans - Shiren Vijiasingam

  • 1.
  • 2.
  • 3. Building Products For Humans Shiren Vijiasingam Picture by Tim Gouw on Pexels
  • 4. General Assembly Weight Watchers College Board Helping people pursue work they love and change careers Helping people achieve healthy lifestyles through behavior change Helping people find success in college and career me
  • 5. Organizations that add just a little bit every day always defeat those that are in the subtraction business. - Seth godin
  • 9. I bought the wrong thing? Weight Watchers Maine by Jackie Conn on Bangor Daily News
  • 11. This is mode shift friction
  • 13. How does she know my name?
  • 18. A brief history on mapping 1984 1999 2008 Service design Journey maps EXPERIENCE MAPS Service Blueprint by Brandon Schauer, Journey Map by Joel Flom, Experience Map by Chris Risdon
  • 20. USER sms / chatbots telephony retail pos / fulfillment esp a-b test / personalization oem level data device level / review external review / discussionMETHODS CHANNELS
  • 21. 5 steps to alleviate this friction
  • 22. 1. Find your gaps 2. Capture gap data 3. Track shift triggers 4. Fix the friction 5. Close the loop
  • 23. 1. Find your gaps Identify those big mode shift gaps in your product experience
  • 24. Find your gaps 1. Review existing maps with customer facing teams 2. As a collective team, circle the gaps 3. Name a product + ops steward for each circle PRO TIP: Nothing existing? anyone on the team can sketch the flows
  • 25. 2. Capture gap data Instrument systems and deploy methods to collect gap data
  • 26. Capture gap data 1. Review your existing data sources 2. Identify instrumentation & research needed 3. Plan and roll them out PRO TIP: No dedicated researcher? Get the team shadowing customers.
  • 27. 3. Track shift triggers Define events that create shifts in mode
  • 28. Track shift triggers 1. Use what you already have/know 2. Look for patterns of events that precede a shift 3. Prioritize based on value: user, business, effort 1 2 4 3 PRO TIP: Combine qual and quant to define priority
  • 29. 4. Fix the friction Plan and execute solutions for those priorities
  • 30. Fix the friction 1. Expand scope / create team(s) if needed 2. Engage org-wide (responsibility ≠ ownership) 3. Make a plan for the fixes, and execute on it PRO TIP: It may not always be a product solution
  • 31. 5. Close the loop Connect every user interaction, anticipate new triggers
  • 32. Close the loop 1. Connect the data, get everyone access 2. Flag your data gaps, make a plan to fix it 3. Keep talking regularly across teams PRO TIP: Even with disparate systems, access to data helps align everyone on problem solving
  • 33. Next sprint, start fixing mode shift friction Find your gaps » Capture gap data » Track shift triggers » Fix the friction » Close the loop » Gather / sketch your flows, circle your gaps, put a name against each one Gather / share existing data, ask teams what data they would love to have List top volume drivers per channel, activity that preceded a ‘contact’ Identify a gap to close in <30 days; need not be software - e.g. email, IVR Give service team pilot access to a product system to addresses a pain point
  • 34. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya angelou
  • 35. shiren@vijiasingam.com @shirenv linkedin.com/in/vijiasingam Let’s chat... Icons by Alfredo Hernandez on IconFinder, photo by Craig Samoviski