This document discusses the importance of organizational culture and how it can impact revenue, employee growth, and stock price. It argues that groups with a strongly defined culture see much higher growth and success than those without. Some key aspects that define culture are shared values, practices, and behaviors among members of a group. The document provides examples of questions leaders can ask to define and assess their company's culture. Overall, it promotes having a clearly articulated mission, values, and vision, as well as consistency between stated culture and employees' actual behaviors.

1. BUILDING CULTURE &
INCREASING REVENUE
@The_Culture_Guy | www.thecultureguy.co.uk

2. WHY DO SOME GROUPS
SUCCEED WHILE OTHERS FAIL?

3. AGINCOURT
OCTOBER 1415

6. THE GREEKS
EURO 2004

7. THE GREEKS
EURO 2004

8. SAMUEL PEIRPONT
LANGLEY

9. THEWRIGHT
BROTHERS

10. WITHOUT STRONGLY
DEFINED CULTURE
WITH STRONGLY
DEFINED CULTURE
REVENUE GROWTH 166% 682%
EMPLOYEE GROWTH 36% 282%
STOCK PRICE 74% 901%

11. CULTURE IS THE VALUES AND
PRACTICES SHARED BY
MEMBERS OF A GROUP

12. EVERY ORGANISATION HAS A CULTURE
CULTURE IS DEFINED BY HOW YOU BEHAVE
CULTURE AFFECTS EVERYTHING

13. “You have priorities whether you
name them or not. If you want
to succeed you need to name
them and the behaviours that
support them.”
DANNY MEYER

14. ONE BALL OF STRING
ONE ROLL OF TAPETWENTY STICKS
ONE MARSHMALLOW

15. AM I SAFE?

16. STRATEGY
MARKETING
FINANCE
TECHNOLOGY
NO POLITICS
HIGH MORALE
HIGH PRODUCTIVITY
LOW STAFF TURNOVER

17. ONE PURPOSE
ONE TEAM
ONE FOCUS
ONE VOICE

18. ONE PURPOSE

19. MISSION: WHAT YOU DO & WHY.
VALUES: HOW YOU BEHAVE.
VISION: WHERE YOU’RE GOING.

20. “Great companies start
because founders want to
change the world not make a
fast buck!”
GUY KAWASAKI

21. // Laugh Lots //
Work with passion, enthusiasm &
commitment. Have fun and don't take
yourself too seriously!
// Do things well //
Be brilliant, make things better, take
risks and learn from good mistakes.
// Build a better world //
Solve problems, help people build a
better place to live.
// Everyone makes tea //
We have no hierarchy. No one is too
important to serve and make tea.

22. LIST BEHAVIOURS THAT WOULD
BE A SACKABLE OFFENCE.
LIST BEHAVIOURS EMPLOYEES
WOULD BE REWARDED FOR.
LIST WHAT YOU THINK CLIENTS
WOULD SAY ABOUT YOU.

23. “WE CHOOSE TO
GO TO THE MOON”
J. F. KENNEDY

24. FORGETTING ALL CONSTAINTS,
WHAT DOES YOUR BUSINESS
LOOK LIKE IN 10 YEARS?

25. ONE TEAM

26. WHO IN YOUR ORGANISATION
EXEMPLIFIES THE CULTURE
YOU WANT TO BUILD?
ARE THERE INDIVIDUALS THAT
DON’T REFLECT THE CULTURE?

27. ONE FOCUS

28. PICK A POLICY IN YOUR
ORGANISATION.
WHY DOES THAT POLICY
EXIST? WHAT WOULD
HAPPEN IF IT WAS REMOVED?
WHAT DOES THIS POLICY SAY
ABOUT YOUR VALUES?

29. ONE VOICE

30. HOW DO YOUR CUSTOMERS
INTERACT WITH YOU?
HOW DOES THAT INTERACTION
MAKE PEOPLE FEEL?
DOES IT MATCH WHAT YOUR
MARKETING PROJECTS?

31. “If you are lucky enough to be someone's
employer then you have a moral obligation to
make sure people do look forward to coming
to work.”
JOHN MACKEY – CEO, WHOLE FOODS MARKET

32. BOOKS WORTH A READ

34. @The_Culture_Guy
www.thecultureguy.co.uk
+44 (0) 20 7193 6127
https://thecultureguy.co.u
k/bcir

35. FIN