Datamart Solutions speech at Lazada' Seller Conference to help sellers build their blockbluster deals for Online Revolution 2017

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CEO, DATAMART VIETNAMBÙI HẢI NAM
Build blockbuster DEALS
for campaign seasons

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2017
CEO
Datamart Vietnam
2016
Commercial Director
Electronics
About me & Datamart Vietnam
2015
Head
Operations Strategy

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Blockbuster deals last year
MiBand 2 @ 499k Wifi Repeater @ 199k Pin Romoss @ 189k
~500 orders/hr~1000 orders/hr ~2000 orders/hr

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3. Launch
How to build?
2. Test1. Research

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5 common things of blockbuster DEALs
1. Shocking price
2. Easy to use
3. Regularly used
4. Big customer base
5. Market trend

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5 factors to identify potential deals
Offline Channel
Other marketplaces
International market
1. Price
2. Stock
3. Sales History
4. Boosting
5. Rating
1. Can have big price decrease?
2. Excessive stock?
3. Top selling?
4. Top boosted?
5. Many positive review?

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Example from local market
ü Price will soon decrease
ü Exessive stock in distributors
ü Selling well at 3.1M VND
ü Advertised everywhere with Note 8
ü Good product, good reviews
Harman Kardon Onyx Studio 3

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Example from internaltional market (AliExpress)
• Filter by category
• Filter by price range
• Sort by Orders
ü Affordable price ranges
ü Useful and beautiful
ü Big housewives customer base
ü Good sales history in AliExpress
ü Not yet popular in Lazada

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3. Launch
How to build?
2. Test1. Research

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3 steps to test
1
Try different
price ranges
2
Put in campaign,
banner, boosting,
bundle
3
Measure and analyze
results

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Successful indicators
Profitable Good trendHigh RevenueCompetitive

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Sales Estimation
Potential Sales
Best sales
history= X 10
times
Traffic x5 Pricing x1.5Content x1.5

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3. Launch
How to build?
2. Test1. Research

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Secure best campaign slots
Flash Sales Bait Deals Apps
Suggestion: use potential sales estimation to deal with KAM

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Optimize product content
• Proper product name
• 4-5 product images
• 5-7 hightlight features
• Appealing content
• Catchy images
• Clear guide – how to use
• Product brand
• Warranty
• Positive comments, reviews

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Have an explosive campaign season!
powersell@datamart.vn
powersell.net/blog
/PowerSell.Net
Question, discussion, materials?