Building an Innovation Culture at IMEX 17
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As presented by Howard Givner, US MD of Grass Roots Meetings & Events, at IMEX America in October 2017. If you'd like to discuss how to apply any of these concepts to your upcoming event, please email us; we're happy to help. About Grass Roots Grass Roots operate Meetings & Events services from key locations in London, New York, Dusseldorf, Zurich and Singapore. As specialists in strategic meetings management, attendee management and event services, they work with three of the Big Four professional services firms; nine of the top 15 investment banks and many other global organizations. Grass Roots Meetings & Events manage over $190m worth of meeting spend, drive compliance within organizations and focus on improving the performance of meetings and events programs. Visit https://grassroots.events
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Building an Innovation Culture at IMEX 17
- 1. Building A Culture Of Innovation In Your In-House Team Howard Givner Managing Director, Head of Americas Grass Roots Meetings & Events
- 2. @GrassRootsME @hgivner Overview 1. Shifting in-house landscape 2. Brainstorming myths & tips 3. Leadership strategies for driving innovation 4. Questions? 2
- 3. @GrassRootsME @hgivner UPS Trucks • 18 million deliveries/day in the U.S. • 1 min/driver/day saved = $14.5 million • Saved • 10 million gallons of fuel/year. • $300-$400 million/year in fuel, wages 3
- 4. The Shifting In-House Landscape 4
- 5. @GrassRootsME @hgivner The Measurement Mandate 5
- 7. @GrassRootsME @hgivner How Vulnerable Are Your Events? You? 1. Would internal clients hire you if they had a choice? 2. Would there be an uproar from your company if any of your events were cancelled? 7 Save Our Company’ s Events
- 8. @GrassRootsME @hgivner Becoming More Valuable to Clients 8 Order Takers Logistics Managers Trusted Advisors Business/Event Strategists •Entrepreneurial •Innovative •R.O.I. Low Value High Value
- 9. @GrassRootsME @hgivner Leave Business Card to: • Get today’s slides • Be notified when Strategy Insider launches 9
- 10. Brainstorming: Myths & Tips 10
- 11. @GrassRootsME @hgivner 1948: ‘Your Creative Power’ 11 1. ‘Double your creative output’ 2. Key rule: Absence of criticism: “There are no bad ideas . . .” Partner at BBDO Creativity is so delicate a flower that praise tends to make it bloom, while discouragement often nips it in the bud. In order to increase our imaginative potential, we should focus only on quantity. Quality will come later.
- 12. @GrassRootsME @hgivner 1958 Yale Study 12 # of Soluons Groups Independents 2X as many solutions Solutions were “more feasible & effective” • 96 people given a series of creative puzzles. • Half worked in groups of 4. Half worked independently
- 13. @GrassRootsME @hgivner 2003 Berkeley Study 13 Avg. # Ideas / Group No Instrucons "No Cricism" "Debate & Cricize" 7 33 • 255 Students divided into teams of 5. • “How can traffic be reduced in the Bay Area?”
- 14. @GrassRootsME @hgivner 14 “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.” Keith Sawyer | Psychologist | Washington University “Maybe debate is going to be less pleasant, but it will always be more productive.” Charlan Nemeth | Professor of Psychology | Berkeley
- 15. @GrassRootsME @hgivner Sample Brainstorming Techniques 1.What’s the WORST way to do this event? 2.Divide event into sections. People/teams go around improving each area. 3.10 uses for a brick . . . 4.*Balance ideation & execution. 15
- 16. @GrassRootsME @hgivner Diverse Sources of Inspiration 16 Inside vs. Outside the Industry
- 17. @GrassRootsME @hgivner Creative Conferences 17 • C2MTL • TED • South by Southwest • Dreamforce • Sundance Film Festival • ‘Festivalization’ of Events C2MTL
- 18. @GrassRootsME @hgivner Fashion & The Arts 18
- 19. @GrassRootsME @hgivner Other 19 Retail Store WindowsPantone Color of the Year Announced in December.
- 20. @GrassRootsME @hgivner Know When to Implement What 1.Be mindful of context, audience 2.Make the idea your own 20
- 21. @GrassRootsME @hgivner Creating Space for Innovation 21 Logistics Details Procedures Strategy Innovation Creativity 1.Go offsite 2.Bring in new perspectives 3.Offload lower value tasks
- 22. Leadership Tips For Driving Innovation 22
- 23. @GrassRootsME @hgivner Encourage Dissent When you’re the C.E.O. or the chairman, the air gets very thin at the top, and oftentimes you’ve got people telling you what they think you should hear as opposed to telling you the truth. 23 Jonathan Tisch Chairman | Loews Hotels
- 24. @GrassRootsME @hgivner Encourage Dissent 1.Provide open forum for disagreement. Otherwise, they’ll do it in private. 2.Appoint a ‘devil’s advocate’. 3.Offer your opinion last. 4.BUT, not a democracy. All must support your final decision. 24
- 25. @GrassRootsME @hgivner Radical Transparency > Idea Meritocracy 25 Ray Dalio | Bridgewater Associates How to Build A Company Where The Best Ideas Win
- 27. @GrassRootsME @hgivner Build Their Confidence 27 Cindi Leive Editor In Chief | Glamour
- 28. @GrassRootsME @hgivner Find the Right Balance of People People tend to fall into one of 3 camps — you’re either a thinker, a doer or a feeler. So I think about the mix of those 3 groups on my teams. If you have all thinkers, nothing will get done. If you have all doers you’re not necessarily thinking about the consequences. And feelers are important because they create energy — but if you have too many of them, they’ll just dramatize the moment. When you put the different kinds of people together in the right way, that can be very powerful. You never want that out of balance. 28 Nancy Dubuc CEO | A&E
- 29. @GrassRootsME @hgivner Pay People to Quit 1.Deliver WOW through service. 2.New hires are offered $2k to quit after the 1st week of training if they feel job is not right fit. 3.Cultural fit interview = 1/2 weight of evaluation. 29
- 30. @GrassRootsME @hgivner The Pro Team Approach Company is run like a pro sports team, NOT a family. The Keeper Test: Which of your employees, if told they were leaving, would you fight hard to keep? Everyone else should be let go to make room for a star player. 30
- 31. @GrassRootsME @hgivner ‘Failure’ Parameters 1.Encourage intelligent experiments 2.Determine conditions for experimentation: a. What will you learn? b. How valuable is that intelligence? c. What is at risk? 3.Set goals in advance 31
- 33. @GrassRootsME @hgivner A/B (Split) Testing 33
- 34. @GrassRootsME @hgivner 34 Data-Rich Slide Sharing
- 35. @GrassRootsME @hgivner 35 Organizer Benefits 1.Learn which slides: a. were liked. b. had notes taken. c. were viewed, for how long. 2.Which topics need more exposure. 3.Where presenter needs help.
- 37. @GrassRootsME @hgivner 1. Pick 1 innovative company you admire. 2. What makes them innovative? 3. How would they change your: Events? Operations? 37
- 38. @GrassRootsM&E_USA @hgivner Identifying New Opportunities 1.Which industry standard features should be: a. Raised b. Reduced c. Created d. Eliminated 2.Result: open waters, less competition 38
- 39. @GrassRootsM&E_USA @hgivner Identifying New Opportunities 39 1. Cirque Du Soleil a. Raised: music, choreography b. Reduced: 3 rings to 1 c. Created: theatrical storyline d. Eliminated: expensive animals
- 40. @GrassRootsM&E_USA @hgivner Identifying New Opportunities 40 2.DryBar a. Eliminated: haircuts b. Raised: spacing of chairs, customer service c. Created: Bar-style environment, no mirrors, iPhone chargers
- 41. @GrassRootsM&E_USA @hgivner Identifying New Opportunities 41 3.Soul Cycle a. Eliminated: weights, exercise machines b. Reduced: locker rooms c. Created: seat reservation system, pay-per-visit billing d. Raised: quality of classes, sense of community
- 42. @GrassRootsM&E_USA @hgivner What Features Can/Should You . . . 1.Raise 2.Reduce 3.Create 4.Eliminate 42
- 43. Background 43