L'accessibilité a notre site web en 3D 
Besoins des utilisateurs avec LEGO Serious Play 
@ocbermudez 
#zettago 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
WHY LEGO SERIOUS PLAY 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
WHY LEGO SERIOUS PLAY 
20 - 80 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
WHY LEGO SERIOUS PLAY 
2D Image 
StrategicPlanin1D 
3D-Building 
StrategicPlanin3D 
We are 3D people living in a business world in 1D or 2D 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
WHO IS USING LEGO SERIOUS PLAY… 
• Novo Nordisk (pharmaceutical) 
• Microsoft (technology) 
• New Balance Athletic Shoes (consumer goods) 
• Unilever (consumer goods) 
• Pfizer (pharmaceutical) 
• Vestas (energy industry) 
• BASF(chemical) 
• 
Chandler Chicco(advertising) 
• 
Fedex(transportation) 
• 
Swiss Telecom (telecom) 
• 
Oracle (software) 
• 
Yahoo (media) 
• 
Seedbox (web) 
• 
Equipetrol(Oil Services) 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
THE FILM 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
THE REFERENCES… 
seriousplay.com | 
www.webatelier.net/research/reports/url-user-requirements-with-lego 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
LET’S START… 
Build a Tower 
• Start with the black plate 
• Build individually 
• Finish with LEGO figure on top 
• Make it entirely as you want 
A good moment to take a picture ant tweet it… 
#zettago@ocbermudez 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
LEGO SERIOS PLAY CORE 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
LET’S CONTINUE… 
A good moment to take a picture ant tweet it… 
#zettago@ocbermudez 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
Q&A 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
WHAT ABOUT ME? 
Contact Info 
omar@zettago.com 
@ocbermudez 
www.zettago.com 
Blog: www.agilecafe.org 
+17 years in the market 
I dramatically improve individual and organizational effectiveness.
THANK YOU VERY MUCH! 
@ocbermudez 
@zettago 
We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group 
Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez

Lego Serious Play - URL - a11ymtl-2014

  • 1.
    L'accessibilité a notresite web en 3D Besoins des utilisateurs avec LEGO Serious Play @ocbermudez #zettago We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 2.
    WHY LEGO SERIOUSPLAY We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 3.
    WHY LEGO SERIOUSPLAY 20 - 80 We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 4.
    WHY LEGO SERIOUSPLAY 2D Image StrategicPlanin1D 3D-Building StrategicPlanin3D We are 3D people living in a business world in 1D or 2D We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 5.
    WHO IS USINGLEGO SERIOUS PLAY… • Novo Nordisk (pharmaceutical) • Microsoft (technology) • New Balance Athletic Shoes (consumer goods) • Unilever (consumer goods) • Pfizer (pharmaceutical) • Vestas (energy industry) • BASF(chemical) • Chandler Chicco(advertising) • Fedex(transportation) • Swiss Telecom (telecom) • Oracle (software) • Yahoo (media) • Seedbox (web) • Equipetrol(Oil Services) We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 6.
    THE FILM Wedramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 7.
    THE REFERENCES… seriousplay.com| www.webatelier.net/research/reports/url-user-requirements-with-lego We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 8.
    LET’S START… Builda Tower • Start with the black plate • Build individually • Finish with LEGO figure on top • Make it entirely as you want A good moment to take a picture ant tweet it… #zettago@ocbermudez We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 9.
    LEGO SERIOS PLAYCORE We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 10.
    LET’S CONTINUE… Agood moment to take a picture ant tweet it… #zettago@ocbermudez We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 11.
    We dramatically improveindividual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 12.
    Q&A We dramaticallyimprove individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez
  • 13.
    WHAT ABOUT ME? Contact Info omar@zettago.com @ocbermudez www.zettago.com Blog: www.agilecafe.org +17 years in the market I dramatically improve individual and organizational effectiveness.
  • 14.
    THANK YOU VERYMUCH! @ocbermudez @zettago We dramatically improve individual and organizational effectiveness - ZettaGo Consulting Group Omar Bermudez - omar@zettago.com – www.zettago.com -@ocbermudez