Deck for the presentation Lokal did for Pitch for 1 Million Dollars last October 9 in QBO Philippines hosted by Penbrothers. In this deck we talk about how you can build better products by doing research of your customers through marketing. Accompanying article can be found in: https://www.agencylokal.com/build-better-products-with-marketing

1. MARKETING THAT WORKS
Build Better
Products
with
Marketing

2. www.agenylokal.com
Marketing that
Works
Building Better
Products

3. ABOUT
Joshua Pielago
Founder, Managing Director
Build Better
Products with
Marketing

4. Google AdWords
Facebook Ads
Facebook Analytics
Hotjar
Build Better
Products with
Marketing
Iterate
Quickly at
Every Step

5. Build Better
Products with
Marketing
Finding Your Market
Size
Quickly understand
the opportunity and
demand for your
product
Validating Demand
and Prioritizing
Features
Easily see if people
would actually want
your Product
Finding Your
Product’s Job
Find the different
“jobs” your product is
being used for
Creating your
Product’s User
Personas
Painless data-based
user personas for
your team

6. FINDING MARKET
SIZE FOR YOUR
PRODUCT
Google AdWords
Build Better
Products with
Marketing
TOOLS

7. Quickly
Know the
Size of the
Market
Be Able to Justify Why
the Product Must Exist
If no one is looking for that product, then why build it?
What compelling reason is there for the product to
exist?
Understand the
Opportunity
How big is the opportunity as compared to the expenses
you’re projecting to incur?
Build Better
Products with
Marketing

8. Google has both the historical and projected
search volume for every keyword searched in
their engine. Every keyword a person searches
is an approximation of interest for that
subject”
Quickly
Know the
Size of the
Market
Build Better
Products with
Marketing

9. VALIDATING
MARKET
DEMAND
TOOLS
Facebook Ads
Landing Page Creator or Page Builder
HotJar
Build Better
Products with
Marketing

10. Know if People Will Buy
Your Product Before
You Build It
Get insights even before you write one line of
code.
Figure Out What To
Build First
Get data quickly on what features your users want to
see.
Fast Product
Market
Validation
And Feature
Prioritization
Build Better
Products with
Marketing

11. …by showcasing an ad to your product to your
target audience, and then by tracking your
landing page and the clicks within it, you will
be able to easily get ideas on the demand for
your product and the resonance of your
features.”
Fast
Product
Market
Validation
Build Better
Products with
Marketing

12. FINDING YOUR
PRODUCT’S
JOB(S)
CONTENTS
Google Adwords
Build Better
Products with
Marketing

13. People “hire” your
product to solve a
problem
Jobs theory. Products are used for a lot of
different ways according to the user’s needs.
Useful to Align
Processes and Create
Focus
Create competitive advantage and create
efficiency by focusing your company to the jobs
the product is paid to do.
Find what
Jobs your
Product is
Fulfilling for
People
Build Better
Products with
Marketing

14. Search terms shows you all the different terms
used to go to your product. This will provide
you with much more accuracy the different
terms people use to find a product such as
yours.
Finding the
Jobs of Your
Product
Build Better
Products with
Marketing

15. CREATING YOUR
PRODUCT’S
USER PERSONA
CONTENTS
Get More Leads
Track All Your Leads
Instant Web Portfolio
Your Branded Dashboard
Build Better
Products with
Marketing

16. People “hire” your
product to solve a
problem
Jobs theory. Products are used for a lot of
different ways according to the user’s needs.
Useful to Align
Processes and Create
Focus
Create competitive advantage and create
efficiency by focusing your company to the jobs
the product is paid to do.
Find what
Jobs your
Product is
Fulfilling for
People

17. Search terms shows you all the different terms
used to go to your product. This will provide
you with much more accuracy the different
terms people use to find a product such as
yours.
Finding the
Jobs of Your
Product
Build Better
Products with
Marketing

18. Feel free to send us questions or suggestions.
Build Better
Products with
Marketing

19. MARKETING THAT WORKS
+63 939 922 6136 hello@agencylokal.com www.agencylokal.com
Build Better
Products with
Marketing