Tech in Asia Campus Visit September 1, 2014 at Tarumanagara University, Jakarta Brought to you by Tech in Asia (http://id.techinasia.com) Speaker: Kris Anthoni, Owner and CEO, Toge Productions LinkedIn Profile: http://linkd.in/1tP6lRb

1. Building a Game
Dev Studio
TOGEPRODUCTIONS FOUNDING STORY

2. About me
• CEO & Co-Founder
Toge Productions
• Games Designer, Art Director, &
Programmer
• IGDA (International Game Developer
Association) Jakarta Chapter Coordinator

3. Toge Productions
Kris Antoni
CEO & CoFounder
Sudarmin
CTO & CoFounder

4. Our Games

7. Winner of Citra Pariwara 2013

9. How to start?
HOW TO GUIDE IN BUILDING A GAME STUDIO

10. #1 Partner
COMPLETE EACH OTHER

12. #2 Capital
GET SOME MONEY

13. Financial Cost
Ideal
 Computers : Rp 10 jt / org
 Equipment : Rp 2 jt / org
 Office : Rp 3 jt / month
 Electricity, etc : Rp 2 jt / month
 Internet : Rp 500 rb / month
 Salary : Rp 8 jt /org/mo
 Other expenses : Rp 1 jt / month
 Budget for : 12 months
 Total Cost : Rp 294 jt
What we had
 Computers : Old laptops
 Equipment : None
 Office : Garage
 Electricity, etc : Rp 2 jt / month
 Internet : Rp 500 rb / month
 Salary : None
 Other expenses : Rp 1 jt / month
 Budget for : 3 months
 Total Cost : Rp 10.5 jt

14. #3 Motivation
FIND YOUR GOALS, VISION, AND MISSION

15. Dream
&
Passion

16. Prize $1000

17. #4 Product
WHAT ARE YOU TRYING TO SELL?

20. SOLD
$3400

21. Profit Calculation
 Income : Rp 34 jt
 Cost : Rp 10.5 jt
 Profit : Rp 23.5 jt
 Profit per person: Rp 11.75 jt
Equal to Rp 4 jt / month salary

22. #5 Persistence
STRATEGY, MENTAL ENDURANCE, AND SOME DUMB LUCK

23. Mental, Social, and Physical Costs
1. Diputusin pacar
2. Diusir orang tua dari rumah
3. Makan Indomie selama 3 bulan
4. Hampir bangkrut
5. Sakit maag akut
6. Stress utk jangka waktu yg panjang
7. Depresi
8. Masa depan nga jelas
9. Project nga kelar2
10. Project nga terjual
11. Project dibajak orang
12. Berantem sama temen 1 tim
13. Dikasih rating 1/10 sama user
14. Dapet komentar/feedback buruk yg tambah bikin depresi

26. Conclusion
WHAT YOU SHOULD REMEMBER

27. Remember this
 Find the right partner
 Don’t worry about money
 Have a vision
 Make signature products
 Starting a business is never easy, be tough and endure!
“Stay hungry, stay foolish”
~Steve Jobs

28. THANK YOU