Creating Cultural Capital
Global Art Forum
Building Museums
Presentation by
Gail Dexter Lord, President
LordCultural Resources
Doha, Qatar
March 2009
Creating Cultural Capital 2
The Purpose Built Museum
Creating Cultural Capital 3
The Museum of Islamic Art
What makesit so brilliant?
• Guiding Vision
• Collection
• Architecture
• Exhibition design
• Dedicated leadership
• Focuson learning
Creating Cultural Capital 4
What are museums for?
• Preservation of thecreationsof nature
and humanity
• Research & interpretation
• Lifelong learning
• Pleasure
• Prestige& diplomacy
5
Why are museums important today?
• Preservation
• Anchorsfor knowledgegeneration
• Creativity & community development
• Cultural tourism
• Lifelong learning
• Urban development
6
How are museums changing?
• Morevisitors
• New museum types
• Accessto collections
• Reassertion of national identitiesin a
globalized world
• Spectacular visitor experiences
• Strong museum brands
• Global partnerships
• Web museums/Virtual exhibitions
Creating Cultural Capital 7
Museum Districts
Creating Cultural Capital 8
USALos Angeles County Museum of Art, Califo rnia
Museum Cluster
Creating Cultural Capital 9
ASIAWest Kowloon Cultural District, Ho ng Ko ng
Cultural districts
Creating Cultural Capital 10
Urban Regeneration &Development
Creating Cultural Capital
From the New York Times, 1999
Creating Cultural Capital 12
EUROPEGuggenheim, Bilbao
Urban Regeneration/Development
Creating Cultural Capital 13
USADenverArt Museum, Co lo rado
Denver Art Museum
Urban Regeneration/Development
Creating Cultural Capital 14
EUROPEThe Lowry, Salford, UK
© The Lowry
Urban Regeneration/Development
Creating Cultural Capital 15
Idea Museums
Creating Cultural Capital 16
CANADA
Canadian Museum forHuman Rights, Winnipeg
Idea Museum
Creating Cultural Capital 17
Cultural Catalysts
Creating Cultural Capital 18
ASIAKing Abdulaziz CenterforKnowledge and Culture,
Saudi Arabia
Cultural Catalysts
Creating Cultural Capital 19
How do we plan museums to support these
changes?
Management
Planning
Marketing
Architecture Design
MUSEUM
PLANNING
Creating Cultural Capital
Administration
planning, policy, procedures, personnel,
Finances, institutional relations
Assets
• Collections
• Buildings & grounds
• Equipment
• Documentation
• Conservation
• Security
Programs
• Research
• Exhibition
• Interpretation
• Education
• Extension
• Marketing
Organization of Museum Functions
Creating Cultural Capital
UK Survey % United States
Survey %
Curatorial and exhibition 31 32.5
Public (except exhibit) 7 7
Library 2 3
Security 14 13
Administrative 19 19
Building Occupancy 18 17
Other 9 8.5
Total 100 100
Planning for Collections ManagementCost of Museum Functions
Creating Cultural Capital
Visitor Analysis
£/$
Implementation
Institutional
Context
Programs
Evaluation
Collections
Analysis
Market
Analysis
Institutional Plan
The Museum’s Needs
• Staff
• Space
• Facilities
Museum Planning Process - Overview
Creating Cultural Capital
Zone A 20%
Zone B 40%
Zone C 20%
Zone D 20%
NORMATIVE SPACE DISTRIBUTION BY ZONE
Public Non-Public
Non-Collection
Zone A:
Public
Non-Collection
Zones
Zone D:
Non-Public
Non-Collection
Zones
Collection
Zone B
Public
Collection
Zones
Zone C:
Non-Public
Collection
Zones
ZONING
APPROACH
TO PLANNING
Creating Cultural Capital
Circulation Path: Artefacts and Works of
Art
Curatorial
Examination
Rooms
Loading
Bay
Shipping-
Receiving
Security
Booth
Crating-
Uncrating
Documentation
Office
Photo
Studio
Dark
room
Store
Isolation-
Holding
Fumigation
Crate
Store
Collection
Store
Conservation
Lab
Transit
Store
Exhibit
Prep.
Clean
Work-
Shop
Exhibit
Prep.
Dirty
Work-
Shop
Artefact or
Work of Art
Crate
Non-Public Collections
Public Collections
Permanent
Collection
Galleries
Temporary orArt
Exhibition
Galleries
Creating Cultural Capital 25
VisitorFlow
Creating Cultural Capital
Cafe
Donor/VIP
Lounge
Museum
Store
Retail
Office
Stock
Discovery
Gallery
Group
Staging
Area
Art/Demo
Studio
Seminar
Rooms
Garbage
Bins
Food
Store
Kitchen
Reception
Room
Tickets
Vestibule
First Aid
Washrooms/Inf
ant Care
Cloakroom
Library
Theater
Group
Entrance
Orientation
Gallery
Permanent
Collection
Exhibition
Galleries
Temporary
Exhibition
Gallery
Theater
Support
Areas
Group or
Theater
Entrance (?)
A. Public Non-Collection Zone
B. Public Collection Zone
C. Non-Public Non-Collection Zone
Non-Collection
Delivery Access
Public Access and Circulation (Not to Scale)
Public
Elevators
and
Stairs
Main Lobby
Assembly Area
Main Public
Entrance
Event Support
Kitech
Non-Collection
Delivery Access
Creating Cultural Capital 27
EUROPETate Modern, Lo ndo n
Visitor Centered Museum
Capital Budget
0
10
20
30
40
50
60
70
80
90
100
% of the Project
Budget
Prelim
inary
Project
BriefSchem
atic
design
D
etailed
design
C
onstruction
docum
ent
Tenderaction
C
onstruction
C
om
m
issioning/evaluation
Stage of the Project
Creating Cultural Capital 29
Building Museums of the Future

Buiding museums

  • 1.
    Creating Cultural Capital GlobalArt Forum Building Museums Presentation by Gail Dexter Lord, President LordCultural Resources Doha, Qatar March 2009
  • 2.
    Creating Cultural Capital2 The Purpose Built Museum
  • 3.
    Creating Cultural Capital3 The Museum of Islamic Art What makesit so brilliant? • Guiding Vision • Collection • Architecture • Exhibition design • Dedicated leadership • Focuson learning
  • 4.
    Creating Cultural Capital4 What are museums for? • Preservation of thecreationsof nature and humanity • Research & interpretation • Lifelong learning • Pleasure • Prestige& diplomacy
  • 5.
    5 Why are museumsimportant today? • Preservation • Anchorsfor knowledgegeneration • Creativity & community development • Cultural tourism • Lifelong learning • Urban development
  • 6.
    6 How are museumschanging? • Morevisitors • New museum types • Accessto collections • Reassertion of national identitiesin a globalized world • Spectacular visitor experiences • Strong museum brands • Global partnerships • Web museums/Virtual exhibitions
  • 7.
    Creating Cultural Capital7 Museum Districts
  • 8.
    Creating Cultural Capital8 USALos Angeles County Museum of Art, Califo rnia Museum Cluster
  • 9.
    Creating Cultural Capital9 ASIAWest Kowloon Cultural District, Ho ng Ko ng Cultural districts
  • 10.
    Creating Cultural Capital10 Urban Regeneration &Development
  • 11.
    Creating Cultural Capital Fromthe New York Times, 1999
  • 12.
    Creating Cultural Capital12 EUROPEGuggenheim, Bilbao Urban Regeneration/Development
  • 13.
    Creating Cultural Capital13 USADenverArt Museum, Co lo rado Denver Art Museum Urban Regeneration/Development
  • 14.
    Creating Cultural Capital14 EUROPEThe Lowry, Salford, UK © The Lowry Urban Regeneration/Development
  • 15.
  • 16.
    Creating Cultural Capital16 CANADA Canadian Museum forHuman Rights, Winnipeg Idea Museum
  • 17.
    Creating Cultural Capital17 Cultural Catalysts
  • 18.
    Creating Cultural Capital18 ASIAKing Abdulaziz CenterforKnowledge and Culture, Saudi Arabia Cultural Catalysts
  • 19.
    Creating Cultural Capital19 How do we plan museums to support these changes? Management Planning Marketing Architecture Design MUSEUM PLANNING
  • 20.
    Creating Cultural Capital Administration planning,policy, procedures, personnel, Finances, institutional relations Assets • Collections • Buildings & grounds • Equipment • Documentation • Conservation • Security Programs • Research • Exhibition • Interpretation • Education • Extension • Marketing Organization of Museum Functions
  • 21.
    Creating Cultural Capital UKSurvey % United States Survey % Curatorial and exhibition 31 32.5 Public (except exhibit) 7 7 Library 2 3 Security 14 13 Administrative 19 19 Building Occupancy 18 17 Other 9 8.5 Total 100 100 Planning for Collections ManagementCost of Museum Functions
  • 22.
    Creating Cultural Capital VisitorAnalysis £/$ Implementation Institutional Context Programs Evaluation Collections Analysis Market Analysis Institutional Plan The Museum’s Needs • Staff • Space • Facilities Museum Planning Process - Overview
  • 23.
    Creating Cultural Capital ZoneA 20% Zone B 40% Zone C 20% Zone D 20% NORMATIVE SPACE DISTRIBUTION BY ZONE Public Non-Public Non-Collection Zone A: Public Non-Collection Zones Zone D: Non-Public Non-Collection Zones Collection Zone B Public Collection Zones Zone C: Non-Public Collection Zones ZONING APPROACH TO PLANNING
  • 24.
    Creating Cultural Capital CirculationPath: Artefacts and Works of Art Curatorial Examination Rooms Loading Bay Shipping- Receiving Security Booth Crating- Uncrating Documentation Office Photo Studio Dark room Store Isolation- Holding Fumigation Crate Store Collection Store Conservation Lab Transit Store Exhibit Prep. Clean Work- Shop Exhibit Prep. Dirty Work- Shop Artefact or Work of Art Crate Non-Public Collections Public Collections Permanent Collection Galleries Temporary orArt Exhibition Galleries
  • 25.
  • 26.
    Creating Cultural Capital Cafe Donor/VIP Lounge Museum Store Retail Office Stock Discovery Gallery Group Staging Area Art/Demo Studio Seminar Rooms Garbage Bins Food Store Kitchen Reception Room Tickets Vestibule FirstAid Washrooms/Inf ant Care Cloakroom Library Theater Group Entrance Orientation Gallery Permanent Collection Exhibition Galleries Temporary Exhibition Gallery Theater Support Areas Group or Theater Entrance (?) A. Public Non-Collection Zone B. Public Collection Zone C. Non-Public Non-Collection Zone Non-Collection Delivery Access Public Access and Circulation (Not to Scale) Public Elevators and Stairs Main Lobby Assembly Area Main Public Entrance Event Support Kitech Non-Collection Delivery Access
  • 27.
    Creating Cultural Capital27 EUROPETate Modern, Lo ndo n Visitor Centered Museum
  • 28.
    Capital Budget 0 10 20 30 40 50 60 70 80 90 100 % ofthe Project Budget Prelim inary Project BriefSchem atic design D etailed design C onstruction docum ent Tenderaction C onstruction C om m issioning/evaluation Stage of the Project
  • 29.
    Creating Cultural Capital29 Building Museums of the Future

Editor's Notes

  • #12 From the New York Times, 1999