Buhalis e tourism futures: the future of technology enabled tourism

© Professor Dimitrios Buhalis
eTourism Futures : Luxury, Experience, Technology
1
eTourism Futures:
Technology enhanced
tourism experiences
through cocreation
Professor Dimitrios Buhalis
Bournemouth University
www.bournemouth.ac.uk/etourismlab
www.buhalis.com
www.bournemouth.ac.uk 1
www.bournemouth.ac.uk/tourism
Tourism and the Business Environment –
Day 1
Professor
Di it i B h li
Dimitrios Buhalis
Bournemouth
University
TUI Travel PLC | Management Trainee TUI Travel PLC | Management Trainee Programme presentation | 2008 | Page 3
eTourism Lab
www.bournemouth.ac.uk/etourismlab
Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: dbuhalis@bournemouth.ac.uk

2
© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www.youtube.com/watch?v=QUCfFcchw1w
www.bournemouth.ac.uk 9 www.bournemouth.ac.uk 10
1) The connected Tourist

3
http://youtu.be/gcuFkiEORsE
THE FUTURE?
17 © Professor Dimitrios Buhalis

4
THE WEB AT THE SPEED OF
LIFE…
…74 MENTIONS IN FACEBOOK STATUS UPDATES EVERY
SECOND
…3 MILLION TWEETS DURING THE 3 HOUR CEREMONY
… SPEED OF TWITTER CONVERSATIONS PEAKED AT 250
TWEETS p//
sec.
…SURPASSED THE WEBCHATTER AROUND EARTHQUAKE IN
JAPAN OR EGYPTIAN REVOLUTION
SOCIAL MEDIA MOVES FROM CREATING CONTENT
TOWARDS SHARING LIVE OPINIONS ABOUT REAL
WORLD EVENTS AND CHALLENGING
GOVERNMENTS…
TWITTER PART OF ALL GLOBAL DISCUSSIONS
WWorlod rCldity C-too-Cnintye Ccotinonne cDtioenns sity
httpw:/w/ww.wbowur.ncehmroisuhtha.arcr.uiskon.net/projects/InternetMap/ 23 httpw:/w/ww.wbowur.ncehmroisuhtha.arcr.iuskon.net/projects/InternetMap/ 24

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World City-to-City Connections
httpw:/w/ww.wbowur.ncehmroisuhtha.arcr.uiskon.net/projects/InternetMap/ 25
World City-to-City Connections
httpw:/w/ww.wbowur.ncehmroisuhtha.arcr.iuskon.net/projects/InternetMap/ 26
Political implications
Political implications
www.bournemouth.ac.uk 29 w1w6w..b0o9u.r2ne0m1o4uth.ac.uk Barbara Neuhofer 2012 30 30

6
What are Experiences?
• Personal occurrences
with highly emotional
significance obtained by
the consumption of
products and services
• (Holbrook and Hirschman, 1982)
http://wikieducator.org/images/thumb/d/d
b/Books.jpg/200px‐Books.jpg
What are Tourist Experiences?
THINK:
How would you define a tourist experience?
Experience Co‐Creation
• Customers are becoming more active,
powerful and in control (Prahalad and Ramaswamy, 2004)
• Co‐creation allow consumers to play an active
part to co‐create their own experiences
conjointly with the company in quest for
personal growth (Prahalad and Ramaswamy, 2004)
Individual human being, rather than the
company is central element and new starting
point of the experience creation (Binkhorst and Den
Dekker, 2009)
Experience Co‐Creation
(Prahalad and Ramaswamy, 2004)

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1) The connected Tourist
Key eTourism Trends
Consumer centricity/profile portability
Real Time / Service of now
Reputation, social media, brand strategy
SoCoMo Marketing
Augmented Reality
Consumer centricity
profile portability

8
http://www.youtube.com/watch?v=6Cf7IL_eZ38
Real Time
Service of now
The Service of NOW!
http://www.youtube.com/watch?v=pqHWAE8GDEk

9
Thhttp:e//ww wS.faceeboork.cvom/ialcbume.php ?oaid=f24 95N28&iOd=273W79551!5772
Reputation
social media
Brand strategy
TECHNOLOGY
16.09.2014 Barbara Neuhofer 2012 51
THE CONSUMER (E‐TOURIST) IS THE
CENTRAL ELEMENT OF THE EXPERIENCE
TECHNOLOGY ttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0
16.09.2014 Barbara Neuhofer 2012 53
SoCoMo Marketing
[ Social, Context based, Mobile ]

10
CONTEXT‐AWARE AR FOR TOURISM
www.bournemouth.ac.uk
http://www.youtube.com/watch?v sLOxUVvcjwE&list PLcghBmL0M2mGBOOvGO8V2FKYECEwYE
5
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
Augmented Reality
AUGMENTED REALITY
FUTURE OF ETOURISM THE FUTURE?

11
t
Topics for Koumelis
School of Management
http://www.youtube.com/watch?v=9c6W4CCU9M4
http://www.youtube.com/watch?v=sTERI1s‐UyA
WHAT IS AUGMENTED REALITY?
OUTLOOK
INVISIBLE
TECHNOLOGY
INTELLIGENT
APPLICATIONS
AUGMENTING
ALL SENSES
NATURAL
GESTURES

12
The survival of the fittest
www.bournemouth.ac.uk © Professor Dimitrios Buhalis
T A
N
U
O
Stay in touch with Dimitrios
Professor Buhalis Dimitrios WWW.BUHALIS.COM
Director, eTourism Lab
International Centre for Tourism and Hospitality Research (ICTHR)
School of Tourism, Bournemouth University, Poole,BH12 5BB, UK
Tel: +44 1202 961517
Email: dbuhalis@bournemouth bournemouth.ac ac.uk
http://www.bournemouth.ac.uk/services-management/
http://www.bournemouth.ac.uk/icthr/ and
http://www.bournemouth.ac.uk/icthr/about_us.pdf
Dimitrios Blog: http://buhalis.blogspot.com/
Live spaces: http://buhalid.spaces.live.com/
Facebook: http://www.facebook.com/buhalis
Twitter: http://twitter.com/buhalis
YouTube: http://www.youtube.com/buhalid
Academia http://bournemouth.academia.edu/DimitriosBuhalis

Buhalis e tourism futures: the future of technology enabled tourism

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